Elenor Bouchet
Owner at Golden Thread Marketing- Claim this Profile
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Bio
Credentials
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Fellow of the Chartered Institute of Marketing
CIM | The Chartered Institute of MarketingMar, 2019- Nov, 2024 -
Chartered Marketer
CIM | The Chartered Institute of MarketingSep, 2007- Nov, 2024 -
Post Graduate Diploma (DipM)
CIM | The Chartered Institute of MarketingAug, 2005- Nov, 2024 -
Member of the Chartered Institute of Marketing (MCIM)
CIM | The Chartered Institute of MarketingSep, 2007- Nov, 2024
Experience
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Golden Thread Marketing
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Jersey
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Marketing Services
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1 - 100 Employee
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Owner
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Dec 2020 - Present
Freelance marketing services provider helping businesses take the next step in establishing their marketing strategy and communications platform Freelance marketing services provider helping businesses take the next step in establishing their marketing strategy and communications platform
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Fairway Group
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United Kingdom
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Financial Services
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1 - 100 Employee
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Head of Marketing, Business Development & Engagement
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Nov 2020 - Jul 2021
Responsible for the planning, direction and management of Fairway Group’s Marketing, Business Development and Employee Engagement strategies.
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Head of Marketing
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Oct 2017 - Nov 2020
Responsible for the development of Fairway Group's and Bracken Rothwell's marketing strategy, supporting the group's overall business strategy.
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Jersey Finance
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Jersey
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Financial Services
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1 - 100 Employee
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Senior Marketing Manager - Communications and PR
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Jun 2017 - Sep 2017
Responsible for the development and implementation of effective marketing communications plans across a wide range of channels and in multiple jurisdictions, supporting Jersey Finance's overall strategy and business plan. Responsible for the development and implementation of effective marketing communications plans across a wide range of channels and in multiple jurisdictions, supporting Jersey Finance's overall strategy and business plan.
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Ashburton Investments
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South Africa
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Investment Management
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100 - 200 Employee
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Head of International Marketing
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Sep 2011 - May 2017
Responsibility for international marketing strategy development, including brand positioning, targeting and segmentation for multiple jurisdictions. Implementation of tactics in line with business objectives, supporting retail and institutional distribution teams.
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Marketing Manager
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Mar 2005 - Sep 2011
Preparation and implementation of Ashburton’s strategic marketing plans in line with business strategy.
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RBS International
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Jersey
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Banking
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700 & Above Employee
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Marketing Manager - Corporate Banking
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Sep 2000 - Feb 2005
Responsibility for development and implementation of marketing plans relating specifically to the business areas managed with in Corporate Banking and Treasury, operating within required budget and timescales, working closely with business areas to ensure consistency of brand and marketing approach.
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Internal Communications Assistant Manager
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Jun 1999 - Sep 2000
Responsibility for all management and implementation of internal communications within all RBSI jurisdictions including company newsletters, internal promotional campaigns and staff conferences.
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Graduate Trainee and Treasury Assistant
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Jun 1997 - Jun 1999
Graduate trainee - 'Touring’ the bank, gathering knowledge on all areas banking, to gain a good grounding of the various businesses within the bank, to ultimately find a career area. Treasury assistant - A year’s work experience as part of degree course. Assistant to trading desk dealers, reporting to them on maintenance of their positions, production of deal tickets and general administration.
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Education
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1994 - 1998
University of Lincolnshire and Humberside
BA Hons, Business Studies -
1990 - 1994
Hautlieu School
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