Marketing Executive

• Mar 2023 - Present

Brand Executive

• Aug 2022 - Feb 2023

• Looking after the category of beverages and medicaments which includes brands like Rooh Afza, Rooh Afza GO, Doodh Rooh Afza, Hamdard Apple Cider Vinegar, Hamdard Joshanda, Hamdard Suduri, Hamdard Revand Toothpaste, Hamdard Honey and Hamdard Sharbat-e- Bazuri• Designing 360-degree marketing activities (on mediums like TV, Digital Media, OOH, BTL, Radio, and Print Media) for the brands on a quarterly basis to strengthen brand equity and maximize brand recall• Planning the proportion of budget to be spent each quarter out of the yearly allotted budget through the help of sales analysis and market trends• Strategizing brand profiles of new and existing brands which depict the brand persona, brand communication, brand’s visual expression, brand substance, and positioning strategy• Coordinating with marketing agencies to carry out tasks for communication on different mediums• Monitoring and tracking marketing campaigns on all mediums for smooth and effective operations• Visiting the vendors as a representative from the marketing department for on-the-line proofing of new packaging materials Show less

MTO-Marketing

• Aug 2021 - Aug 2022

Brand Executive

• Sep 2020 - Jun 2021

• Preparing visit reports for Pavilion End Club, AladinAmusement Park, SuperSpace Karachi, and SuperSpace Extreme. • Scoping out branding opportunities in the land allotted to the company. • Scoping out branding opportunities inside the entities and maintaining previously installed branding material by coordinating with vendors. • Strategizing and implementing marketing campaigns for all entities of the company. • Coordinating with the creative team to obtain branding artworks and key visuals. • Vendor management for branding material/POSM like back-lit boards, non-lit boards, front-lit signage boards, panaflex, vinyl, X standee, Roll-up standee, acrylic wall mounted sheets, etc. • Handling work and payment documents for the marketing department. • Strategizing and implementing CSR campaigns. • Coordinating with the digital marketing team for digital campaigns. • Assisting videography/photography team for shoots of various entities for company profile and social media posting, • Supervising WhatsApp portal team responding to queries and sending messages through WhatsApp broadcast groups. • Assisting Brand Manager for day to day tasks. Show less

Brand Marketing Intern

• Feb 2020 - Mar 2020

• Analyzing sales of each entity to carry out marketing strategies. • Maintaining petty cash of the marketing department. • Preparing visit reports for Aladin Amusement Park and SuperSpace Karachi • Assisting in brand alliances with different companies i.e. Dawn Bread, Igloo, etc. • Implemented a market research for Aladin Amusement Park focused on the demographics of the customers. • Executed and monitored an annual gala named “Jashan-e-Bahara” at Aladin Amusement Park. • Assisting the digital marketing team for community management at Facebook pages of different entities. • Assisting the photography/videography team for shoots at various entities of the firm. Show less

Trade Marketing Intern

• Jul 2018 - Aug 2018

• Assisted the Trade Marketing team with the signage data of Karachi • Assisted the team for various events i.e. launch of Sprite Lemon and Mint, Launch of Coke Studio, etc. • Assisted the trade marketing team for a loyalty program related to the trade channel members of the company • Assisted the Trade Marketing team with the signage data of Karachi • Assisted the team for various events i.e. launch of Sprite Lemon and Mint, Launch of Coke Studio, etc. • Assisted the trade marketing team for a loyalty program related to the trade channel members of the company