Joni Frans Kovanen

Digital Marketing Manager at Outdoor Norway
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Contact Information
us****@****om
(386) 825-5501
Location
Voss, Vestland, Norway, NO
Languages
  • Swedish Native or bilingual proficiency
  • English Professional working proficiency
  • German Limited working proficiency
  • Finnish Native or bilingual proficiency
  • Norwegian Professional working proficiency

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Bio

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5.0

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Leevi Halén

I have known Joni for about 16 years. What I have admired most about him are his work ethic and attention to detail. From his hard work at improving his guitar and drumming skills to his attention to detail in dominating driving simulator games, Joni has not shied away from a challenge. Also, Joni is a fun and caring person, and he is a great addition to any team.

Evan Sarkisian

I recently had the pleasure of working with Joni, a marketing intern at Glint Solar who went above and beyond their role when a team leader stepped out for paternity leave. Joni brought structure to our marketing efforts, offering valuable reporting and development recommendations. They also collaborated effectively with the Customer Service and Sales teams to create engaging content for our customers and prospects. With Joni's dedication, our team met our MQL target. Joni's natural strengths include speaking their mind and accepting objections openly, using them for growth and improvement.

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Credentials

  • Product-led Certification
    Pendo.io
    Mar, 2023
    - Nov, 2024
  • Elements of AI: Building AI
    Aalto University
    Mar, 2022
    - Nov, 2024
  • Elements of AI: Introduction to AI
    University of Helsinki
    Jul, 2021
    - Nov, 2024
  • Working Life Skills - bootcamp for future leaders and business professionals
    Suomen Ekonomit
    Apr, 2021
    - Nov, 2024
  • Asiantuntijabrändi erottuvaksi
    Suomen Ekonomit
    Jun, 2020
    - Nov, 2024
  • Content Marketing
    HubSpot Academy
    May, 2022
    - Nov, 2024
  • Google Ads - Measurement Certification
    Google
    Sep, 2022
    - Nov, 2024
  • Google Analytics Certification
    Google
    Sep, 2022
    - Nov, 2024
  • Digital Marketing
    HubSpot Academy
    May, 2022
    - Nov, 2024
  • Inbound Marketing
    HubSpot Academy
    May, 2022
    - Nov, 2024

Experience

  • Outdoor Norway
    • Norway
    • Travel Arrangements
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Apr 2023 - Present

      ○ Hiring manager for two roles: Account Executive and Photo production assistant ○ Aligning and developing sales and marketing processes (automations, data flow, sales processes, demand generation) ○ Developing new revenue streams (Affiliates) ○ Developing customer acquisition ○ Structuring inbound leads and handoff ○ Automating customer success and -retention programs ○ Upsell and cross-sell opportunities automation ○ Designing marketing automation structures ○ Restructuring HubSpot tools, processes, database and integrations ○ Google, Meta & LinkedIn Ads creation, management, analysis and optimization ○ Topical social media posts - service, product, partner and brand marketing ○ Building chatbots and data flow integration ○ Managing SEO, optimizing website and assets, developing plans for back-linking ○ Market research Show less

  • Self-employed
    • Finland
    • Entrepreneur / Product marketer / Content creator
      • Jan 2020 - Present

      2020 -> Digital marketing, strategies and content 2022 -> Developing services to revolutionize the scene for young programmers 2020 -> Digital marketing, strategies and content 2022 -> Developing services to revolutionize the scene for young programmers

  • Glint Solar
    • Norway
    • Software Development
    • 1 - 100 Employee
    • Marketing Intern
      • Dec 2022 - Apr 2023

      ○ Aligning sales, marketing, CS and product ○ Developing customer acquisition ○ Structuring inbound leads and handoff ○ Designing marketing automation structures ○ Developing webinars ○ Automating customer success and -retention programs ○ Restructuring HubSpot tools, processes, database and integrations ○ Aligning sales, marketing, CS and product ○ Developing customer acquisition ○ Structuring inbound leads and handoff ○ Designing marketing automation structures ○ Developing webinars ○ Automating customer success and -retention programs ○ Restructuring HubSpot tools, processes, database and integrations

  • eSystems Nordic
    • Finland
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Coordinator
      • Aug 2020 - Nov 2021

      ○ Creating all marketing automations for e.g webinars, subscriptions, and advertisement (HubSpot, Odoo, LinkedIn) ○ Webinar management (communications, presentations, automations, development, partnerships with partners) ○ Integrating sales and marketing processes (automations, data flow, sales processes, demand generation) ○ Coordinating joint sales and marketing planning ○ Google & LinkedIn Ads creation, management, analysis and optimization ○ Topical social media posts - company communication & partner media ○ Building chatbots and data flow integration ○ Managing SEO, optimizing website and assets, developing plans for back-linking ○ Website translations ENG - FIN Show less

  • OP Financial Group
    • Finland
    • Financial Services
    • 700 & Above Employee
    • Multiple roles: Customer advisor, back office assistant, marketing
      • Oct 2018 - Aug 2020

      ○ Serving customers by appointment at any preferred office ○ Taking care of customer needs regarding payments, cards, accounts or any private customer related issue ○ Working at business services solving customers' problems and guiding them through customer journeys ○ Executing fund assignments in OP Private ○ Managing rotas to ensure workflow within the bank ○ Creating solid marketing materials inc. videos and pictures for daily marketing activities by using PhotoShop and DaVinci Resolve ○ Creating marketing plans for the Turku area public banking Show less

  • Fonecta Oy
    • Finland
    • Advertising Services
    • 200 - 300 Employee
    • Customer Servant
      • Feb 2018 - Sep 2018

      ○ Answering to customers' calls in Finnish, Swedish and English ○ Mapping the customers' needs and selling the customer the best solution possible ○ Successfully fulfilled weekly objectives in fulfilling customer needs ○ Answering to customers' calls in Finnish, Swedish and English ○ Mapping the customers' needs and selling the customer the best solution possible ○ Successfully fulfilled weekly objectives in fulfilling customer needs

  • Transval Group
    • Finland
    • Transportation, Logistics, Supply Chain and Storage
    • 300 - 400 Employee
    • Storeman
      • Sep 2016 - Feb 2018

      ○ Store logistics ○ Store logistics

  • Fit Market
    • Argentina
    • Food and Beverage Services
    • 1 - 100 Employee
    • Restaurant employee
      • Jul 2015 - Nov 2015

      ○ Preparing meals, cleaning and serving customers ○ Preparing meals, cleaning and serving customers

Education

  • Åbo Akademi University
    Master's degree, International Business
    2020 - 2022
  • Åbo Akademi
    Bachelor's degree, International Marketing
    2017 - 2020
  • Kauniaisten Lukio
    Ylioppilas
    2012 - 2015

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