CEO & Founder

• Feb 2012 - Present

Conversion is one of the leading digital marketing agencies in Romania (>2 Mil. EUR revenue). Apart from our performance, creative & development services, we also own and operate three digital marketing platforms: Profitshare (affiliate marketing), Conectoo (email / SMS marketing) and Cookiebox (cookie consent management). I have started Conversion in 2012 and we are now a team of +40 top digital advertising specialists, designers, and performance engineers. We are working for clients such as eMAG, BRD – Groupe Société Générale, MedLife, Walmark Romania, Agricover, Flanco, OLX Group, UNICEF, Oriflame CEE, Tazz by eMAG, Fitbit CEE, Orkla Romania, Chèque Déjeuner, Freshful, Microsoft Education EMEA, Fashion Days, Eurolife ERB, Banca Transilvania, NN Asigurari de Viata, Regina Maria, Arabesque / MatHaus, Policolor, Syngenta Romania, Vivre Deco, Podravka Romania, Danone (Aptamil), Macromex (Edenia), OTP Bank Romania, CyberGhost VPN, etc. Show less

Head of Trading

• Jan 2011 - Feb 2012

Buying strategy and negotiations with all online media suppliers on behalf of world’s leading global media investment management company (RECMA 2010). GroupM is WPP's consolidated media investment management operation, serving as the parent company to agencies including Maxus, MEC, MediaCom, Mindshare & Kinetic. Buying strategy and negotiations with all online media suppliers on behalf of world’s leading global media investment management company (RECMA 2010). GroupM is WPP's consolidated media investment management operation, serving as the parent company to agencies including Maxus, MEC, MediaCom, Mindshare & Kinetic.

Head of MEC Interaction

• Apr 2008 - Feb 2012

Started MEC Interaction from scratch in Romania and guided it to number one online media agency on the market in 3 years time. Leading a team of 10 digital experts covering all range of specialised services (digital strategy, media planning & buying, social media, client acquisitions, search engine marketing, analytics & insights, mobile, creative, etc). Strong focus on integrated marketing communications. Started MEC Interaction from scratch in Romania and guided it to number one online media agency on the market in 3 years time. Leading a team of 10 digital experts covering all range of specialised services (digital strategy, media planning & buying, social media, client acquisitions, search engine marketing, analytics & insights, mobile, creative, etc). Strong focus on integrated marketing communications.

Member of the Board

• 2008 - Feb 2012

Digital Planner - Global Solutions London, UK

• 2007 - 2008

Graduated MEC Interaction Academy @ Headquarters & Global Solutions - London, UK; Worked on coordonating international digital ad operations for clients such as Citibank, Sony Ericsson and Monster.com Graduated MEC Interaction Academy @ Headquarters & Global Solutions - London, UK; Worked on coordonating international digital ad operations for clients such as Citibank, Sony Ericsson and Monster.com

Business Development Manager

• 2006 - 2007

Developed business strategy for one of the leading online publishers in Romania (acasa.ro, ele.ro, bloombiz.ro, smartbuy.ro, videomax.ro, etc). Managed internal resources and strategic deliverables, develop insights from research, manage performance evaluation programs and develop strategic responses. Provided direction and leadership in implementing marketing/sales strategy and tactics. Represented the company in negotiations. Developed business strategy for one of the leading online publishers in Romania (acasa.ro, ele.ro, bloombiz.ro, smartbuy.ro, videomax.ro, etc). Managed internal resources and strategic deliverables, develop insights from research, manage performance evaluation programs and develop strategic responses. Provided direction and leadership in implementing marketing/sales strategy and tactics. Represented the company in negotiations.

Interactive Marketing Manager

• 2005 - 2006

Learned a lot about segmentation, clients aquisition & loyality, lead management and consumer knowledge. Managed high ROI digital & interactive projects for clients such as British American Tobacco (BAT), Microsoft Romania, Rompetrol, Masterfoods, Mobexpert, Flanco, Regatta, etc Learned a lot about segmentation, clients aquisition & loyality, lead management and consumer knowledge. Managed high ROI digital & interactive projects for clients such as British American Tobacco (BAT), Microsoft Romania, Rompetrol, Masterfoods, Mobexpert, Flanco, Regatta, etc

Business Development Manager

• 2003 - 2005

Developed business strategy for one of the leading online publishers in Romania (acasa.ro, ele.ro, bloombiz.ro, smartbuy.ro, videomax.ro, etc). Managed internal resources and strategic deliverables, develop insights from research, manage performance evaluation programs and develop strategic responses. Provided direction and leadership in implementing marketing/sales strategy and tactics. Represented the company in negotiations.

Project Manager

• 2002 - 2003

Lead the development project & launch of BloomBiz.ro (first online exclusive business portal in Romania) involving a team of 6 members with diverse backgrounds ranging from creative design and technology to journalism and public relations / marketing