Managing Director, Kelly Blue Book & Data Solutions (Canada & Brazil) and Executive Site Leader

• Mar 2021 - Present

Vice President Research & Analytics

• Feb 2016 - Mar 2021

Senior Manager - Global Automotive Consulting

• Apr 2014 - Feb 2016

> Member of a global team of experienced auto industry professionals who are responsible for developing and implementing vehicle manufacturer and supplier consulting projects throughout the world.> My client work has included Asian, European and North American projects for clients such as: Honda/Acura, Ford, VW/Audi, Nissan/Infiniti, Fiat Chrysler, Bentley, Hyundai, Kia and Mitsubishi. > Collaborated directly with client’s product teams to conduct evaluations and make specific recommendations that will help ensure vehicles in development will meet or exceed customer expectations for quality, design and owner experience.> Supported the client’s efforts to create winning products by integrating Voice of the Customer market research into their strategic planning, development, supplier operations and launch / production initiatives for new automobiles. > Engaged in direct evaluations of our client's product development efforts through the concept and design stages all the way through to the start of production and successful launch.

Senior Manager - Automotive Practice - Canada

• May 2011 - Apr 2014

> Canadian practice leader for the Power Information Network (PIN) transactional market research data solutions portfolio. > Worked closely with Canadian OEM clients to provide each with industry expert consultation and market insights based on PIN and PIN incentive spending report analysis and market intelligence. > Spoke regularly on behalf of the firm at industry forums and with media. > Responsible for identification, creation and implementation of strategic alliances for the practice in Canada and business/product development.> Managed the financials and staff for the line of business within the practice. > Launched PIN Incentive Spending Report solutions in Canada.> Authored regular monthly industry analysis and insights for publication. > Recruited automotive retailers for participation in research projects. > Collaborated with multiple U.S. based teams to implement and execute new research projects and product enhancements for Canadian clients.

Manager - Infiniti Advertising & Marketing Communications

• May 2008 - Mar 2011

> Directed the marketing efforts for the Infiniti brand in Canada. > Supported the achievement of a record 14 consecutive months of sales growth (16% growth in 2010). > Developed and executed successful marketing strategies and tactics for Infiniti Canada to achieve objectives for both retail & brand. > Managed all Infiniti retail and brand advertising initiatives and production in Canada, including digital, experiential, social media, newspaper, television, radio, print and out of home. > Administered a marketing budget of more than $20 million per annum. > Directed activities of five agency teams to achieve brand objectives. > Managed infiniti.ca, Infiniti mobile, dealer and internal websites. > Prime for Infiniti product brochures for Canada including product specific, full line, auto show and vehicle launch collateral. > Canadian marketing manager with Infiniti Global Business Unit.

Manager - Product Planning

• Feb 2007 - May 2008

> Successfully managed & planned five Infiniti products (EX, G Sedan, G Coupe, FX, M Sedan) & four Nissan products (GT-R, 370Z, Versa, Sentra)> Provided subject matter expertise and direct support to multiple functional areas at Nissan (media communications, sales, marketing, ad agency etc.)> Managed model line strategy and structure based on market needs, competitiveness, business plan and sales/marketing input within Nissan> Collaborated with international Nissan teams in product concept creation, research and early ground work for future product initiatives> Prepared market intelligence and competitiveness reports to product teams and Nissan management for both product content and pricing> Created & delivered product presentations for press events, marketing team, events, advertising agency, sales team and dealer staff as required> Canadian prime for XM Satellite Radio implementation across all car lines> Represented Nissan Canada on Environmental Planning Office team> People management responsibility for Product Planning Coordinator> Represented Nissan Canada at Global Press Debut of Nissan GT-R in Japan and hosted Canadian journalists

Manager - Product Planning & Market Research

• Oct 2000 - Feb 2007

> Fulfilled a leadership role within Subaru Canada (SCI) for the creation and management of product plans and strategies for the Subaru line > Managed SCI's vehicle pricing and developed successful pricing strategies according to the business plan and financial P&L objectives > Communicated SCI's specific product requirements, opportunities and concepts to Subaru Japan for the strategic planning of Subaru products > Provided Product Market Research and Marketing expertise to cross functional customers within SCI such as: Advertising, Public & Media Relations, Media Development, Training, After Sales, Sales, Parts, Consumer Support and the Executive Management Team > Successfully managed SCI’s proprietary primary research projects including the SCI Customer Feedback Study > Worked with marketing team and outside suppliers to deliver multiple consumer test drive and press launch drive events and presentations > Managed and provided analytical support for SCI's participation in the Syndicated Research Studies of both J.D. Power and Maritz. > Held people management responsibility and budget planning for area

Associate Director - PCS Product

• 1997 - 2000

> Responsible for the product management and strategy of Bell Mobility’s wireless handset product portfolio. > People management and budget ($40 million) responsibility.> Responsible for the evaluation, testing, competitive research, supplier management and market launch of all new handset products for Bell Mobility within Canada. > Provided marketing support and expertise to many aspects of the business; Sales, Dealers, Marketing, Advertising, Media Relations, Finance, Customer Service and Engineering Services.

Manager - Enterprise Mobility

• 1993 - 1997

> Managed new product introductions for Enterprise Mobility (Private wireless communications) products within the U.S. and Canada> Provided marketing direction to the development team during product development, market research, testing and introduction stagesPrevious to the above role at Nortel Networks I successfully progressed in two other roles, all with a focus on the product management, development and marketing of telecommunications solutions for the U.S. and Canadian markets.Product Marketing Assistant Manager – Meridian 1 Systems Marketing Specialist – Computer Telephony Integration