Jess D’Amico
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English -
Topline Score
Bio
Liz Ryan
Jess is a dynamic presence that brings passion and talent to everything she does. Her talent for branding, art direction, and community management span disciplines and subject matter.
Molly Catalano
Five Guys is a 1500 plus unit restaurant chain that does very little advertising, so it is really important to us that our social media engagement is on-point and true to our brand. Our Social Media Manager was leaving Five Guys to embark on an opportunity with Applebee’s and we wanted to take our time finding a full-time replacement. However, our small marketing team did not have the capacity to cover social media while we went through the recruiting process. In comes Jess Hanebury. We reached out to Jess to help cover day-to-day community management of our North America and Ireland social media accounts as well as create on-brand content for those platforms. Jess jumped right in and took on the task with enthusiasm and expertise. Although we are a large brand, our growth has been so aggressive that we do not have many extensive guidelines in writing. Long story short, we handed Jess our brand book, a few FAQs on a spreadsheet, a few templates and said go. This was all while reminding her that she needed to be on high alert for any possible social media crisis and that our customers expect quick responses. Jess took it all in stride. She asked the right questions and sought out the right people to provide her with the resources she needed to do a great job. We were impressed by how quickly she understood our brand and felt very comfortable knowing that Jess was on the front line of customer interaction for Five Guys. Additionally, her creative work was not only on-brand, but she had great ideas to add to our existing portfolio. I would highly recommend Jess for any creative or communication project. She will be able to adapt to anything that is thrown her way and works well with others to seek out information and get the job done. We will definitely consider Jess again when we need freelance work either on social media or other marketing projects. ~ Molly Catalano
Liz Ryan
Jess is a dynamic presence that brings passion and talent to everything she does. Her talent for branding, art direction, and community management span disciplines and subject matter.
Molly Catalano
Five Guys is a 1500 plus unit restaurant chain that does very little advertising, so it is really important to us that our social media engagement is on-point and true to our brand. Our Social Media Manager was leaving Five Guys to embark on an opportunity with Applebee’s and we wanted to take our time finding a full-time replacement. However, our small marketing team did not have the capacity to cover social media while we went through the recruiting process. In comes Jess Hanebury. We reached out to Jess to help cover day-to-day community management of our North America and Ireland social media accounts as well as create on-brand content for those platforms. Jess jumped right in and took on the task with enthusiasm and expertise. Although we are a large brand, our growth has been so aggressive that we do not have many extensive guidelines in writing. Long story short, we handed Jess our brand book, a few FAQs on a spreadsheet, a few templates and said go. This was all while reminding her that she needed to be on high alert for any possible social media crisis and that our customers expect quick responses. Jess took it all in stride. She asked the right questions and sought out the right people to provide her with the resources she needed to do a great job. We were impressed by how quickly she understood our brand and felt very comfortable knowing that Jess was on the front line of customer interaction for Five Guys. Additionally, her creative work was not only on-brand, but she had great ideas to add to our existing portfolio. I would highly recommend Jess for any creative or communication project. She will be able to adapt to anything that is thrown her way and works well with others to seek out information and get the job done. We will definitely consider Jess again when we need freelance work either on social media or other marketing projects. ~ Molly Catalano
Liz Ryan
Jess is a dynamic presence that brings passion and talent to everything she does. Her talent for branding, art direction, and community management span disciplines and subject matter.
Molly Catalano
Five Guys is a 1500 plus unit restaurant chain that does very little advertising, so it is really important to us that our social media engagement is on-point and true to our brand. Our Social Media Manager was leaving Five Guys to embark on an opportunity with Applebee’s and we wanted to take our time finding a full-time replacement. However, our small marketing team did not have the capacity to cover social media while we went through the recruiting process. In comes Jess Hanebury. We reached out to Jess to help cover day-to-day community management of our North America and Ireland social media accounts as well as create on-brand content for those platforms. Jess jumped right in and took on the task with enthusiasm and expertise. Although we are a large brand, our growth has been so aggressive that we do not have many extensive guidelines in writing. Long story short, we handed Jess our brand book, a few FAQs on a spreadsheet, a few templates and said go. This was all while reminding her that she needed to be on high alert for any possible social media crisis and that our customers expect quick responses. Jess took it all in stride. She asked the right questions and sought out the right people to provide her with the resources she needed to do a great job. We were impressed by how quickly she understood our brand and felt very comfortable knowing that Jess was on the front line of customer interaction for Five Guys. Additionally, her creative work was not only on-brand, but she had great ideas to add to our existing portfolio. I would highly recommend Jess for any creative or communication project. She will be able to adapt to anything that is thrown her way and works well with others to seek out information and get the job done. We will definitely consider Jess again when we need freelance work either on social media or other marketing projects. ~ Molly Catalano
Liz Ryan
Jess is a dynamic presence that brings passion and talent to everything she does. Her talent for branding, art direction, and community management span disciplines and subject matter.
Molly Catalano
Five Guys is a 1500 plus unit restaurant chain that does very little advertising, so it is really important to us that our social media engagement is on-point and true to our brand. Our Social Media Manager was leaving Five Guys to embark on an opportunity with Applebee’s and we wanted to take our time finding a full-time replacement. However, our small marketing team did not have the capacity to cover social media while we went through the recruiting process. In comes Jess Hanebury. We reached out to Jess to help cover day-to-day community management of our North America and Ireland social media accounts as well as create on-brand content for those platforms. Jess jumped right in and took on the task with enthusiasm and expertise. Although we are a large brand, our growth has been so aggressive that we do not have many extensive guidelines in writing. Long story short, we handed Jess our brand book, a few FAQs on a spreadsheet, a few templates and said go. This was all while reminding her that she needed to be on high alert for any possible social media crisis and that our customers expect quick responses. Jess took it all in stride. She asked the right questions and sought out the right people to provide her with the resources she needed to do a great job. We were impressed by how quickly she understood our brand and felt very comfortable knowing that Jess was on the front line of customer interaction for Five Guys. Additionally, her creative work was not only on-brand, but she had great ideas to add to our existing portfolio. I would highly recommend Jess for any creative or communication project. She will be able to adapt to anything that is thrown her way and works well with others to seek out information and get the job done. We will definitely consider Jess again when we need freelance work either on social media or other marketing projects. ~ Molly Catalano
Credentials
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Crisis Communication
Lynda.com -
SEO for Social Media
Lynda.com -
Social Media Marketing: Strategy and Optimization
Lynda.com
Experience
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Growing Bolder
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United States
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Media Production
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1 - 100 Employee
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Social
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Aug 2020 - Present
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Art Director & Social Content Strategist
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Jun 2016 - Aug 2020
FCB | Contributed to brand work including Cox Small Business, Pine-Sol and Bud Light Five Guys | Contracted to run Facebook for US and two international Facebook, Twitter and Instagram channels. Created content to increased brand engagement and growth. Leo Burnett | Contributed to brands including Marshalls, Cheez-it and Kraft Urban Brain and Body | Create new brand guidelines and voice. Build social media presence including paid and organic campaigns. Kickstart newsletter list growth and campaign content. MRY | Art directed social campaigns for Scholastic and Band-AID. Aided agency in winning new business pitches, including E.L.F. and AIR Optix Color Contacts. Show less
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Threadless
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Director, Social and Brand Strategy
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Sep 2014 - 2016
As Threadless grew from a small tight-knit message board of designers to a global community, my role was to engage the diverse group of artists, fans and customers both online and IRL.I had a blast hosting live design battles, creating Threadless design-themed circus games and bringing artists from countries like Indonesia and Brazil to Chicago to speak and share their experiences.Co-lead the Brand Team, a hybrid team of 7 Marketing and Creative employeesDeveloped data-driven strategy to drive organic traffic and grow brand presenceConcepted and directed the execution of promotions, campaigns and product launchesLed management of social, email and other outreach channelsManage community initiatives to boost participation and conversions Plan and execute events end-to-end from initial concept to day-of coordination Show less
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Community Manager
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Jul 2011 - 2016
Flex, grow and fine-tune my strategic and analytical skills Engage fan community of over 2 million on Facebook, Pinterest, Threadless forums and other platforms. Project manage, concept and host events for as many as 1,000 attendeesWrite and source content including artist interviews, Buzzfeed lists and website copy Work alongside like-minded brands including Google, Photojojo, Dribbble and C2E2From interactive screenprints to dancing yetis, create a unique brand experienceCollaborated with content manager to create and execute new content and social strategy Show less
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Element 79
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United States
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Advertising Services
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1 - 100 Employee
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art director
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2006 - 2011
At E79 I molded my off-the-wall ideas into strategic, client-driven executions. I worked on brands recognizable enough for my mom to brag to her friends (which was the whole point anyway.) Concepted and executed TV, print, digital and radio campaigns Honed my process, project management and client relations skills Brand work included Propel, Quaker Life, Gatorade, Harris Bank, Cricket Wireless, and Central Dupage Hospital At E79 I molded my off-the-wall ideas into strategic, client-driven executions. I worked on brands recognizable enough for my mom to brag to her friends (which was the whole point anyway.) Concepted and executed TV, print, digital and radio campaigns Honed my process, project management and client relations skills Brand work included Propel, Quaker Life, Gatorade, Harris Bank, Cricket Wireless, and Central Dupage Hospital
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Education
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2003 - 2005
The Creative Circus
art direction, Art Direction -
1999 - 2003
James Madison University
BA, media arts and design - corporate communications concentration
