William Tandiono-Cellona, B.COM

Co-Founder / Chief Development Officer (CDO) at Tancell Care
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Contact Information
us****@****om
(386) 825-5501
Location
Las Vegas Metropolitan Area

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Experience

    • United States
    • Mental Health Care
    • 1 - 100 Employee
    • Co-Founder / Chief Development Officer (CDO)
      • Apr 2018 - Present

      Las Vegas, Nevada Area

    • Canada
    • Entertainment Providers
    • 700 & Above Employee
    • Digital Media Analyst
      • Sep 2015 - Mar 2020

      Las Vegas, Nevada Area - Optimize all paid channels campaign on a daily basis to maintain or exceed set benchmark. - Develop reporting and workflows across all partners to optimize division-wide efforts in search, display, and paid social channels. - Identify new opportunities to help optimize our online advertising efforts, to encourage visits and increase conversions. - Work with teams to ensure all online campaigns are tagged, tracked, and optimized for performance and analysis according to each… Show more - Optimize all paid channels campaign on a daily basis to maintain or exceed set benchmark. - Develop reporting and workflows across all partners to optimize division-wide efforts in search, display, and paid social channels. - Identify new opportunities to help optimize our online advertising efforts, to encourage visits and increase conversions. - Work with teams to ensure all online campaigns are tagged, tracked, and optimized for performance and analysis according to each campaign's established benchmarks. - Responsible for pixel implementation using different tag management systems such as Tealium and Google Tag Manager. - Using Google Analytics and Adobe Omniture to analyze web traffic and audience purchase behavior from all channels. Show less

    • United States
    • Newspaper Publishing
    • 300 - 400 Employee
    • Digital Account Executive
      • Mar 2014 - Sep 2015

      • Consistently communicating with client and building rapport to gain trust and strong relationship while discussing client’s business needs by analyzing ongoing marketing data and identifying additional opportunities for revenue growth and increase in sales conversions. • Managing accounts on a daily basis to ensure campaigns are meeting or exceeding client’s expectation through the use of Google Analytics by measuring site traffic, goal conversions, as well as user’s behavior and flow on… Show more • Consistently communicating with client and building rapport to gain trust and strong relationship while discussing client’s business needs by analyzing ongoing marketing data and identifying additional opportunities for revenue growth and increase in sales conversions. • Managing accounts on a daily basis to ensure campaigns are meeting or exceeding client’s expectation through the use of Google Analytics by measuring site traffic, goal conversions, as well as user’s behavior and flow on site. • Optimizing SEO campaigns through best practices such as generating rich content, updating metatags, submitting website to Google index, as well as link management. • Analyzing effective industry keywords using the Google Adwords keyword planner to optimize paid search marketing campaign while finding opportunities to increase click through rate by creating new ads and implementing better call to actions. • Providing feedback in regards to client’s website to ensure effectiveness of the user’s flow that leads to conversion. • Facilitating in building and editing client’s website to maintain effectiveness and user friendliness in correspond to the marketing campaign. • Worked with the marketing team to enhance the client’s marketing strategy through the use of market research tools such as; Kantar Media, Scarborough Research, Google Analytics, Nielsen Research, etc. • Optimizing advertiser’s marketing budget by implementing various digital marketing techniques that includes display banner ads, social media, SEM/SEO, rich media/high impact ad placements, and custom email blast. Show less

    • Canada
    • Information Technology & Services
    • 200 - 300 Employee
    • Project Manager, Publishing
      • Feb 2013 - Mar 2014

      Richmond, BC • Coordinating projects for different publishers to create and maintain existing digital newspaper and magazines sites and applications • Ensuring that technical aspects of projects are handled before projects are launched to publishers and public • Advising existing and new publishers creatively on how to improve their applications and websites so that each publishers can stay competitive in the industry. • Creating a solid teamwork by eliminating communication errors and delays with… Show more • Coordinating projects for different publishers to create and maintain existing digital newspaper and magazines sites and applications • Ensuring that technical aspects of projects are handled before projects are launched to publishers and public • Advising existing and new publishers creatively on how to improve their applications and websites so that each publishers can stay competitive in the industry. • Creating a solid teamwork by eliminating communication errors and delays with the external and internal teams to ensure that projects are delivered in the most efficient and effective manner while still maintain exceptional quality and meeting all the needs and requirements of each publishers. • Providing first hand customer service to publishers by assisting them in the process of launching their products as well as technical back hand issues on iOS, android, and Windows 8 application platforms. Show less

    • Canada
    • Paper and Forest Product Manufacturing
    • 300 - 400 Employee
    • Customer Service Support Representative
      • Feb 2012 - Feb 2013

      • Handling customer orders from production of raw materials up to the delivery stage by becoming a bridge between the mill, warehouses, third party logistics, and customers. (making sure that all parties are notified and that shipments are delivered on time with the right products) • Providing an excellent customer service in a business-to-business setting by asking customers for feedbacks and being able to accommodate their needs and wants. • Generate invoices, order acknowledgements… Show more • Handling customer orders from production of raw materials up to the delivery stage by becoming a bridge between the mill, warehouses, third party logistics, and customers. (making sure that all parties are notified and that shipments are delivered on time with the right products) • Providing an excellent customer service in a business-to-business setting by asking customers for feedbacks and being able to accommodate their needs and wants. • Generate invoices, order acknowledgements, and shipping documents in a timely manner. • Maintaining and controlling the inventory level for all three warehouses by using the first in first out method to ensure that all products that are over 90 days are sold to customers. • Reducing the probability of having miscommunications within levels in the supply chain network by constantly sending out e-mails and contacting them over the phone to ensure that all messages are being communicated clearly. Show less

    • Canada
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Intern Supervisor
      • May 2010 - Oct 2011

      Vancouver, BC • Increased work efficiency for new interns by creating training manual on how to parse and the standards to collect search engine content. • Improved quality of search engine content by doing repetitive quality checks • Surpassed average number of parsed websites by collecting on average 500 websites per day using Excel and Greasemonkey. • Prepared a marketing research presentation on trends and markets of search engines in South East Asia. • Developed and maintained a healthy… Show more • Increased work efficiency for new interns by creating training manual on how to parse and the standards to collect search engine content. • Improved quality of search engine content by doing repetitive quality checks • Surpassed average number of parsed websites by collecting on average 500 websites per day using Excel and Greasemonkey. • Prepared a marketing research presentation on trends and markets of search engines in South East Asia. • Developed and maintained a healthy relationship between buyers by sending out emails through the use of Sugar CRM. Show less

    • Marketing Director
      • Aug 2009 - Apr 2010

      - collected sponsorship to increase financial fund for the club. - Project manager for an acoustic Gabe Bondoc Concert at UBC - Increased number of registers by 20% by collecting sponsorships around the Vancouver area that were willing to support the Indonesian club through intangible/tangible benefits

Education

  • The University of British Columbia
    Bachelor of Commerce (B.Com.), Transportation and Logistics
    2008 - 2012
  • Sekolah Pelita Harapan
    1993 - 2008

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