Katherine Groves

Marketing Content Designer at Michigan Schools and Government Credit Union
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Contact Information
us****@****om
(386) 825-5501
Location
Detroit Metropolitan Area
Skills

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Bio

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Credentials

  • Photographic Arts
    Macomb Community College
    Dec, 2017
    - Nov, 2024

Experience

  • Michigan Schools and Government Credit Union
    • United States
    • Banking
    • 200 - 300 Employee
    • Marketing Content Designer
      • Nov 2018 - Present

      • Lead graphic designer that creates and produces marketing materials in various formats including print, outdoor, web content, social media, and video. • Design and develop creative marketing content aligned with brand standards and strategic project goals. Responsible for delivering the desired member experience through digital media. • Serves as a brand steward across all channels, ensuring quality and consistency as well as protection of the reputation of the organization. • Works with and oversees creative direction for vendor partners. • Serves as the subject matter expert for MSGCU's digital presence and maintains primary responsibility for the front-end website experience. Ensures appropriate user experience design as well as marketing effectiveness and brand implementation of MSGCU's member facing systems. Partners with Virtual Services stakeholders to assist in integration and optimization of member convenience services such as online banking and mobile app. • Provides support for corporate initiatives as creative or digital design needs arise. Works with stakeholders to obtain necessary input and provide direction and necessary content which optimizes the member experience and protects the reputation of our brand. • Responsible for quality assurance and regularly updates schedule of content in conjunction with marketing calendar and other news or events pertinent to members. Manages website maintenance and maintains Content Management System. Show less

  • Freelance Graphic Artist
    • Graphic Artist
      • Jan 2009 - Present

      • Develop and maintain brand identities for multiple clients across a variety of industries. • Design and create a variety of both print and digital collateral for clients such as Susan G. Komen for the Cure, Teta Foods and McLaren Greater Lansing. • Manage multiple clients while exhibiting detailed project and time management skills. • Develop and maintain brand identities for multiple clients across a variety of industries. • Design and create a variety of both print and digital collateral for clients such as Susan G. Komen for the Cure, Teta Foods and McLaren Greater Lansing. • Manage multiple clients while exhibiting detailed project and time management skills.

  • Health Alliance Plan
    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Senior Graphic Designer
      • Sep 2018 - Nov 2018

      • Lead design and oversee all creative. • Supervise and mentor graphic designer.• Effectively translate business needs into actionable design requirements for creative team execution; responsible for articulating and defending conceptual and directional choices.• Promote continual creative improvement and innovation as trends change.• Supports and protects the brand and brand guidelines in all activities.• Develop creative programs and design concepts that meet the company’s business objectives. Show less

    • Graphic Designer
      • Jun 2015 - Sep 2018

      • Evolve the brand identity for HAP and create brand recognition throughout the community.• Create, design, and provide creative strategy for collateral that informs targeted audiences, generates sales, and aligns projects to company goals and initiatives.• Supervise and provide art direction at photoshoots.• Assist in design development and create custom digital assets for hap.org and hap.org/blog, including copywriting posts and artwork, and overseeing vendor digital extensions. • Oversee artwork for quarterly member magazine.• Collaborate with and oversee agency partners’ artwork for collateral and campaigns.• Develop process improvement strategies. Show less

  • Home Fur-Ever Rescue
    • Senior Volunteer, Graphic Designer
      • Jan 2012 - 2016

      • Create consistent brand identity for Home Fur-Ever Rescue. • Conceptualize and create collateral for both print and social campaigns. • Oversee and provide art direction at photoshoots. • Strategize and research opportunities for fundraising and benefit development. • Additional responsibilities include new volunteer orientation, dog rehabilitation and training, assisting with medical procedures and interviewing potential adopters. • Create consistent brand identity for Home Fur-Ever Rescue. • Conceptualize and create collateral for both print and social campaigns. • Oversee and provide art direction at photoshoots. • Strategize and research opportunities for fundraising and benefit development. • Additional responsibilities include new volunteer orientation, dog rehabilitation and training, assisting with medical procedures and interviewing potential adopters.

  • Lipari Foods
    • United States
    • Food and Beverage Services
    • 500 - 600 Employee
    • Graphic Designer
      • Mar 2012 - Jun 2015

      • Evolve brand for Lipari Foods. • Create and design marketing materials used by the sales force to grow company profits and brand. • Work closely with different departments throughout the company to assist in developing and executing ideas, including large scale projects that generate millions of dollars in sold products and margin. • Supervise and mentor production artist. • Create and develop brand identities and package designs for Premo Sandwiches, Michigan Brand Cottage Cheese, PIC-A-NUT, Yoder’s, and Wholey Seafood. • Supervise and provide art direction at photoshoots. • Collaborate with and oversee vendor partners to create large scale artwork for yearly food show. Show less

  • DFY Marketing Systems
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Graphic Designer & Director of Social Media
      • Sep 2009 - Dec 2011

      • Develop and maintain brand identities for multiple clients across a variety of industries. • Create and design newsletters, postcards, and other print materials for various independent and chain businesses in the United States and Canada. • Create artwork for digital campaigns utilized in social media and email blasts. Create and manage Facebook and Twitter accounts for businesses. • Strategize targeted solutions for clients on budget. • Develop and maintain brand identities for multiple clients across a variety of industries. • Create and design newsletters, postcards, and other print materials for various independent and chain businesses in the United States and Canada. • Create artwork for digital campaigns utilized in social media and email blasts. Create and manage Facebook and Twitter accounts for businesses. • Strategize targeted solutions for clients on budget.

Education

  • Wayne State University
    Bachelor's, Fine Art : Graphic Design
    2004 - 2009
  • College for Creative Studies
    Website Design

Community

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