Marketing Manager

• Feb 2022 - Present

Marketing Specialist (Consultant)

• May 2021 - Present

✅ Brand creation, strategy, and management, including the setting of style guides, brand guidelines, brand vision, and value proposition for short and long term goals ✅ Marketing plan and strategy creation ✅ Website creation, development and management ✅ Planning and execution of communications and media actions across all channels, including online and social media ✅ Creating and managing promotional collateral to establish and maintain product branding ✅ Competitor and customer insights analysis

Co-Founder, Marketing and Brand Management

• Apr 2021 - Present

Marketing Manager

• Sep 2019 - Dec 2021

✅ Scenario: Working in an innovative and fast-paced environment. ✅ Objective: To connect with audiences, build brand awareness, increase sales and drive traffic. ✅ Responsible for: Paid and organic social media marketing. Writing, designing, and creating engaging content for digital media. Updating, content managing, and monitoring website activity to increase audience interaction and drive web traffic. Co-ordinating marketing campaigns with sales activities. Working alongside external agencies (website and digital marketing). Creating, developing, and driving proactive product launches and brand consistency. Designing an abundance of marketing materials. Creating focused and engaging video content. Planning and developing tradeshow marketing strategies. ✅ Result: Job satisfaction in delivering results!

Business Owner

• Apr 2019 - Jan 2021

After wanting to “go it alone” for many years now, I finally plucked up the courage to start-up, develop, and launch, my own small business. My love of dogs [which began when I was given my first Jack Russell Terrier at the age of 11] has grown and grown over the years. Their love, affection and loyalty sets them apart from most species, so I wanted to give something back to these four-legged beauties and their equally devoted owners. Issy & Olly’s Pooch Emporium (IOPE) is a completely dog focused business that will offer a wide range of homemade healthy dog treats, personalised kitchenware, personalised prints, and much more. The inspiration for the branding and the business model has come from my two wonderful young daughters, Isabelle (Issy) and Olivia (Olly) that love dogs as much as I do, and help me bake healthy treats and make special gifts for our own Jack Russell, Roo. Now I have HACCP approval, am live at elle@io-poochemporium.com #issyollyspoochemporium #iope #fortheloveofdogs

Marketing Manager

• Apr 2017 - Apr 2019

Managing all marketing for the company and activities within the marketing department. Developing the marketing strategy for the company in line with company objectives, coordinating marketing and promotional campaigns and overseeing the company’s marketing budget. Managing all marketing for the company and activities within the marketing department. Developing the marketing strategy for the company in line with company objectives, coordinating marketing and promotional campaigns and overseeing the company’s marketing budget.

Marketing Manager (Part-Time)

• Jun 2016 - Apr 2017

Writing the 2016/17 business and marketing plans, developing online and offline marketing strategies and campaigns, implementing and undertaking PR related activities, lead generation and market research. Writing the 2016/17 business and marketing plans, developing online and offline marketing strategies and campaigns, implementing and undertaking PR related activities, lead generation and market research.

Marketing Communications Manager (Part-Time)

• Mar 2016 - Mar 2017

Special risks market (exclusive guaranteed response for XL Catlin on policies covering kidnap, hijack, extortion and wrongful detention). Compiling and implementing strategic marketing and communications plans; carrying out detailed marketing research surrounding all aspects of the business and target markets, including deepened analysis of the ultra-high net worth sector. Special risks market (exclusive guaranteed response for XL Catlin on policies covering kidnap, hijack, extortion and wrongful detention). Compiling and implementing strategic marketing and communications plans; carrying out detailed marketing research surrounding all aspects of the business and target markets, including deepened analysis of the ultra-high net worth sector.

Marketing and Brand Manager (Temporary Contract)

• Jun 2015 - Feb 2016

Providing an integrated strategy for carbon and emissions reductions across the full value/supply chain. Managing and coordinating all marketing activities, with overall responsibility for brand management and corporate identity. Providing an integrated strategy for carbon and emissions reductions across the full value/supply chain. Managing and coordinating all marketing activities, with overall responsibility for brand management and corporate identity.

Communications Specialist

• Sep 2013 - May 2015

Providing logistics and resource recovery services for the steel industry, operating at more than 160 customer locations across 30 countries. Part of the Metals & Minerals (M&M) Communications Council - a self-directed team of 4 - charged with finalizing and executing the M&M communications plan, developing key internal and external messaging, including any branding and language translation, working with IT to enable the appropriate communication vehicles. Providing logistics and resource recovery services for the steel industry, operating at more than 160 customer locations across 30 countries. Part of the Metals & Minerals (M&M) Communications Council - a self-directed team of 4 - charged with finalizing and executing the M&M communications plan, developing key internal and external messaging, including any branding and language translation, working with IT to enable the appropriate communication vehicles.

Marketing Coordinator

• Dec 2007 - Sep 2013

Providing innovative construction and development solutions for its customers and partners.Led and collaborated in the development of numerous marketing strategies to inform key stakeholders of Waystone's development proposals.

Graphics Technican/PA

• Dec 2004 - Dec 2007

Secretary

• Feb 1997 - Dec 2004

Secretary

• 1992 - 1996