VP, Head of Customer Engagement

• Dec 2019 - Present

VP Business Development & Transformation | Eco-System Design & Strategy | Partner Success

• Oct 2001 - Jan 2022

Digital Business Advisor | Former Creator and Director of Sony Developer World.

• Jan 2018 - Aug 2019

Commercially focused Digital Advisor, who delivers strategic digital transformation programs and has delivered $250M+ of new business across multiple industries globally. Mikael is recognised by his peers and clients as able to uniquely provide insight for business transformation and provide strategic leadership to any C-Suite or Board. An experienced corporate leader, Mikael has launched and run transformative organisations and successful engagements on emerging technologies and digital services in Europe and Asia and worked with and for some of the world’s leading companies including IBM, Ericsson, Google, Apple, Akamai, and Spotify. Mikael’s first-hand experience of the digital world and the power of eco-systems spans almost two decades, and can be traced back to the early 2000’s where he created and directed the Sony Developer World. Mikael believes that “to get digital you need to be digital” and his mentoring and strategy workshops provide actionable insights on how to achieve corporate goals on a global and long-lasting scale. Currently Mikael consults for organisations world-wide to develop their strategy and tactics in a world at the very brink of full on digital disruption. Show less

Head of Mobile Partner Strategy and Market Development EMEA

• Jan 2015 - Oct 2017

Responsible for defining and refining the core planning, initiatives and programs across the Network Partner Processes in alignment with stakeholders from across the company. Developed new commercial models, engagement models and lead the identification, recruitment and on-boarding of key regional strategic partners for Akamai Emerging Mobile Technologies channel. Translated the strategy across the business and landed the approach with internal stakeholders. Created frameworks that were adopted by solution teams that enabled us to more easily land with the senior leadership in corporate and in the field Worldwide. Engaged with stakeholders and drove momentum, both with key Business Decision Makers and IT Decision Makers. Ensure that projects is set for success with the right executive sponsorship, R&D engineering, architecture and the right resources (from partners, Engineering, Services, relationship and specialist sales teams). Contributed regularly to executive leadership discussions with market insights and strategic approach, facilitated an agenda-driven dialog across the leadership team. Show less

Mobile Field Director

• Aug 2011 - Dec 2014

Engagement lead on extending Akamai’s network and offerings into the Mobile Network and Content market, as part of the strategic alliance with Ericsson focused on Premium Content Acceleration. Coordinating global engagement with local staff and customers to secure product deployments and content partner development activities.

Coordinator

• May 2010 - Aug 2012

Business Transformation Advisor

• Oct 2009 - Dec 2011

Directing STHLM digital; a creative business consulting firm, design shop and idea incubator for the mobile and social intersection. With a unique position and experience, we help clients take their brands to mobile and social. From traditional and online platforms to iPhones, Facebook and more. We create consumer-driven strategies and experiences that work for the emerging digital lifestyle. Our core offerings include engagement strategies, mobile presence workflow, mobile campaign and application design. Located in downtown Stockholm connecting to a global talent network we are ready to innovate your digital business. Show less

Board Member

• May 2009 - Sep 2010

Director, Head of Strategic Partnerships Applications and Content

• Sep 2007 - Jul 2009

Led strategy planning and business development of external content and applications from partner providers, guiding an international Content Strategy and Business Development team in acquiring the best possible content (music, movies, graphics, applications, services and games) to engage, entertain and retain customers for mobile devices.Managed and grew content partnerships in order to optimise the business relationships, i.e. negotiating deals, overseeing delivery of reporting and materials, working with internal and external marketing teams to merchandise titles and promotions, ensuring optimised use of content across own services, for Sony, our partners and our subscribers.• United a scattered organisation via new workflows and processes.• Implemented a structured and cohesive planning and acquisition strategy aligned with product design and go-to-market processes• Directly increased brand recognition and customer loyalty through consistent, integrated and high quality content by over 15% over my tenure.• Defined a common design language for product delivery.• Reduced content budget expenses by 50% while maintaining customer reating by centralising sourcing and provider agreement control.• Established an extensive network with leading content providers, application and service developers across platforms and disciplines. Show less

Head of Developer Program

• Oct 2001 - Aug 2007

Spearheaded the third-party application and content development program, driving program growth from a small internal organisation to a complex division consisting of cross-functional teams. Coordinated all aspects of worldwide team and program operations, including liaisons with external software developers, business development, marketing, online portal implementation, and technical support. Built relationships with partners and external service providers, with a focus on strategic development and distribution. Oversaw product development and launch.• Established the program and grew it from a team of 3 to more than 30 personnel in international teams.• Defined successful business development plans that extended the program's market reach.• Built company-wide consensus on program viability by demonstrating the success of content generation and service delivery.• Streamlined content delivery via a pre-loaded structure, replacing cost-inefficient product-per-product delivery that had caused erroneous duplicate deals, failed rollouts, and product inconsistencies.• Nurtured the service offerings to become a major competitor for Microsoft, Sun, and IBM products.• Launched a smartphone AppStore that outsold competitor platforms within 1 year of launch. Show less

Business Partner Manager

• 2000 - Oct 2001

Drove business growth by identifying business partners who could provide critical value-added services and forging new relationships. Evaluated partner services for smartphone and communicator platforms, selected those most relevant to company goals, and negotiated agreements with partners. • Improved partner management by establishing a partner strategy that governed initial contact, communications, and relationship development. • Secured beneficial agreements with partners such as Macromedia, Citrix, IBM, Lotus, AvantGo, and MobiPocket. These agreement remained in effect with the transition to Sony Ericsson. Show less

Dealer Account Manager

• Mar 1996 - Dec 2000

Oversaw account development and administration for Scandinavian sales partners. Provided subject matter expertise and support to nationally distributed sales teams. Created proposals for individual sales associates. Developed solutions to pre- and- post-sales issues. Defined annual budget and marketing plans. Delivered quarterly account reviews, reports, and budgets. • Increased sales performance by following through with representatives on sales activities, providing feedback, and encouraging them to participate in motivational activities. Show less

Inbound Sales Team Leader

• 1994 - 1996

Managed daily sales operations and sales teams. Acted as primary subject matter expert on company products and services. Communicated with customers to build relationships and promote products. • Enhanced pre-sales and post-sales customer support services through cooperation with the technical support team. Managed daily sales operations and sales teams. Acted as primary subject matter expert on company products and services. Communicated with customers to build relationships and promote products. • Enhanced pre-sales and post-sales customer support services through cooperation with the technical support team.