Experience

CX Marketing

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Oct 2017 - Present



The Allflex UK Group Ltd

• Durham, United Kingdom

• Marketing Executive

  • Jul 2017 - Oct 2017

  • Collaborating with internal departments and numerous external agencies to create and deliver seamless marketing campaigns, to manage marketing projects and to develop award-winning content •Involved in advising the sales team in marketing camapaigns to help exceed profit and placement goals • Trained staff on how to effectively identify and manage brand placement • Promoting products and product usage through blogs, magazine articles and workshops • Working with the marketing manager to manage the marketing budget and maximise ROI Achievements • Instrumental in the successful re-branding of subsidiaries incl. logo design, packaging and brand guidelines • Created a new social media strategy and social media best practice guidelines, targeted and delivered social media campaigns and educated senior management on key aspects of social media usage in business • Produced a partner newsletter, which delivered key company news, updates and offers • End-to-end delivery of a multimedia marketing campaign, which successfully introduced a cutting-edge farming app to the industry including PR, social media promotion and highly targeted marketing • Worked with influencers, creating blog content to promote equipment, ahead of the launch • Developed a database of key information related to marketing collateral, for use across the business



Cineworld Cinemas Ltd

• United Kingdom
• Movies, Videos, and Sound
• 700 & Above Employee

• Operations Manager (Marketing)

  • Sep 2016 - Jun 2017

  • Overall accountability for a 7 screen cinema and line management of 2 Trainee Operations Managers, 5 Supervisors, and 50 Team Members.• Empowered the Supervisor team to run front of house operations, effectively ensuring all staff are able to complete their jobs• Responsible for achieving retail K.P.Is set of shrinkage and wastage - Tailored orders to suit levels of business to reduce wastage. Put stock controls in place to keep shrinkage low, during the monthly stock count. Educating other Managers and supervisors how to control stock levels• Responsible for the recruitment of new staff and supervisors, as well as the development of the staff• Developed mutually-beneficial partnerships with a number of local businessesAchievements• Introduced regular team training and use of customer feedback tools to ensure service levels wereconsistent, and to monitor any customer concerns before they impacted the business• Reduced shrinkage levels by putting procedures into place and monitoring the stock• Heavily involved in publicising the work and achievements of the organisation and its employees• Hosted a private screening of a brand-new film to support local victims of crime, identified through posts on social media – increasing community engagement and generating positive publicity for the cinema• Launched 2 brand new cinemas, actively contributing to the marketing strategy• Significantly increased revenue and market share by 2.5% through school bookings and private screen hires

• Regional Social Media Executive

  • Apr 2015 - Jun 2017

  •Responsible for advising and delivering marketing through all social media channels across the UK Cinemas• Delivered social media strategy across the business, including introducing social media into the cinemas and creating social media pages from inception.• Identified and effectively targeted diverse audiences across a variety of platforms• Presented insights and recommendations on aspects of social media to senior leaders, including the CEO.Achievements• Worked with regional managers on the most effective ways to deal with PR issues / customer complaints generated through social media, to minimise negative impact on the brand• Hosted a private screening of a brand-new film to support local victims of crime identified through posts on social media – increasing community engagement and generating positive publicity for the cinema• Created a regional Facebook page from scratch going from 0 to 6000 likes organically in 3 months• Rapidly delivered an audience of 100,000 regional followers on Facebook - reaching 1 million over a month• Defined and implemented clear guidelines for using social media, embedding these at a regional level• Designed & delivered workshops on all aspects of social media to managers nationwide

• Trainee Manager

  • Jul 2015 - Jun 2016



Cineworld Cinemas Ltd

• United Kingdom
• Movies, Videos, and Sound
• 700 & Above Employee

• Supervisor

  • 2014 - 2015

• Team Member

  • 2007 - 2014



South Tynside Central Library

• Librarian

  • Jun 2005 - Aug 2008