Daniela Nandlal

Marketing Manager at Digicel Bermuda
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Contact Information
us****@****om
(386) 825-5501
Location
Hamilton, Bermuda, BM

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5.0

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Richard Carrington

I have had the pleasure of working with Daniela Nandlal when I hired her to be one of the content writers for my client at the time, Our Wedding. She was tasked with writing 4 monthly blogs posts on content related to the website. Each assignment was always submitted on time and met the objectives discussed. Daniela is easy to work with, honest and willing. As such, I have no hesitation in recommending her to those looking for a dedicated and competent content writer.

Marvin Mason

Daniela's ability to meet passion with drive is what sets her apart from the average person in her field. She somehow always finds a way to meet deadlines which is usually difficult for someone who is so creative. The only thing that makes her seem uncomfortable is having a "comfort zone." Daniela prefers to take risks and think outside the box and this has often been an asset to my entire Production department.

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Credentials

  • Content ideas for stories: Marketing on Instagram
    LinkedIn
    Jul, 2019
    - Nov, 2024

Experience

    • Telecommunications
    • 1 - 100 Employee
    • Marketing Manager
      • Apr 2023 - Present

      - Formulate marketing strategies through comprehensive research of economic indicators, monitoring supply and demand fluctuations, identifying customer profiles and their present and future requirements, and closely monitoring competitor activities. - Attain financial goals by creating an annual budget, managing expenses, analyzing discrepancies, and taking proactive measures to rectify them. - Explore diverse organic and paid acquisition channels, including content creation, curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis. - Oversee end-to-end implementation of successful marketing campaigns, from conceptualization to execution. - Evaluate and report on the performance of marketing initiatives, extract valuable insights, and assess outcomes against predetermined objectives. - Foster strong relationships with advertising and PR agencies, as well as key stakeholders in the business, government, and society. - Develop a quarterly communications plan for all marketing channels, ensuring the accuracy and currency of all marketing collateral. - Assume full ownership of all Digicel's communication outlets, such as airport light boxes, billboards, and window treatments, to guarantee the accuracy and currency of all communications. - Identify sponsorship gaps and opportunities in the market, and formulate action plans accordingly. - Streamline operational activities related to branding Digicel-sponsored events, ensuring efficient execution to maximize coverage and exposure. Show less

    • Jamaica
    • Telecommunications
    • 700 & Above Employee
    • Global Social Media Manager
      • Apr 2019 - Apr 2023

      - Developing and implementing a comprehensive global social media strategy. - Working with 25 market to create engaging and relevant content for multiple social media channels. - Working with 25 markets to plan and execute paid advertising campaigns on LinkedIn. - Analyzing social media metrics and generating performance reports. - Collaborating with cross-functional teams to align social media activities with brand initiatives. - Staying updated on industry trends and implementing best practices. - Managing potential social media crises and mitigating risks. - Conducting training sessions to promote social media best practices. - Assessing the impact of social media efforts on key business objectives and measuring ROI. Show less

  • ET&T
    • Trinidad and Tobago
    • Freelance Writer
      • Sep 2013 - May 2019

      - Writing an average of 3-5 articles per month for one or all of the following publications: Abstract Business Guide, Abstract Home, ET&T and Abstract Bridal. Currently working on an interview with Miss USA. - Interviewing successful business owners for the Trump Card section for Abstract Business Guide. - Writing an average of 3-5 articles per month for one or all of the following publications: Abstract Business Guide, Abstract Home, ET&T and Abstract Bridal. Currently working on an interview with Miss USA. - Interviewing successful business owners for the Trump Card section for Abstract Business Guide.

    • Trinidad and Tobago
    • Technology, Information and Media
    • 1 - 100 Employee
    • Social Media Manager
      • Sep 2013 - Mar 2019

      - Develop and curate compelling social media content for existing accounts on a monthly basis, ensuring brand consistency and engaging audience interaction. - Drive online promotions on a monthly basis, implementing strategies to increase user engagement and optimize campaign effectiveness. - Contributed to the development of over 100+ successful social media campaigns within a 5-year period, resulting in increased brand visibility and customer acquisition. Prepare comprehensive monthly media plans, aligning social media activities with overall marketing objectives and target audience. - Utilize effective copywriting techniques to create engaging online ads, including banners, Facebook right-hand side ads, and sponsored posts. - Skilled in project management, successfully overseeing website projects from inception to completion, ensuring timely delivery and client satisfaction. - Create visually appealing storyboards for animations, producing an average of 2 storyboards per month, effectively conveying the desired message and enhancing brand storytelling. - Provide live coverage of events, capturing key moments, conducting interviews, and sharing real-time updates to engage the social media community and enhance brand visibility. Show less

    • United States
    • Entertainment Providers
    • International Entertainment Reporter
      • Aug 2017 - 2018

      - Writing an average of 4 movie reviews and Entertainment related articles - Interviewing movie cast at red carpet events - Writing an average of 4 movie reviews and Entertainment related articles - Interviewing movie cast at red carpet events

    • Content Writer
      • Sep 2016 - Apr 2017

      •Writing wedding related articles (i.e budgeting for a wedding, how to create your wedding guest list etc.) •Writing wedding related articles (i.e budgeting for a wedding, how to create your wedding guest list etc.)

    • Freelance Writer
      • 2014 - Sep 2016

      • Wrote approximately 7 articles that offered a fresh, new outlook on fashion, beauty, health/fitness and the lifestyle that embodied the 21st-century Caribbean people. • Wrote approximately 7 articles that offered a fresh, new outlook on fashion, beauty, health/fitness and the lifestyle that embodied the 21st-century Caribbean people.

Education

  • Anglia Ruskin University
    Master of Business Administration - MBA, Business Administration and Management, General
    2015 - 2016
  • College of Science, Technology and Applied Arts of Trinidad and Tobago - COSTAATT
    Bachelor of Arts - BA, Mass Communication/Media Studies
    2012 - 2015
  • College of Science, Technology and Applied Arts of Trinidad and Tobago - COSTAATT
    Associate's degree, Journalism and Public Relations
    2009 - 2012

Community

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