Experience

Smartly.io

• Finland
• Advertising Services
• 400 - 500 Employee

• Sr. Manager, ABM & Growth Marketing

  • Oct 2023 - Present

  Remote My responsibilities include designing scalable ABM programs by partnering with Sales to identify focus areas and initiatives that will drive revenue. > Develop and execute targeted, integrated campaigns and programs for key accounts > Build 1:1, 1:Few, and 1:Many programs > Own and optimize 6sense for wide scale adoption across Sales and Marketing > Partner with Sales Development to translate growth marketing campaigns into finding appropriate accounts and the content… Show more My responsibilities include designing scalable ABM programs by partnering with Sales to identify focus areas and initiatives that will drive revenue. > Develop and execute targeted, integrated campaigns and programs for key accounts > Build 1:1, 1:Few, and 1:Many programs > Own and optimize 6sense for wide scale adoption across Sales and Marketing > Partner with Sales Development to translate growth marketing campaigns into finding appropriate accounts and the content to leverage in outreach > Deliver world-class reporting and analytics that show how ABM programs impact revenue > Oversee Marketing Operations and Website Team Show less



NICE

• United States
• Software Development
• 700 & Above Employee

• Sr. Marketing Manager, ABM & Marketing Technology

  • Jun 2023 - Nov 2023

  Dallas, Texas, United States As Sr. Marketing Manager of ABM & Marketing Technology, I play a hybrid role straddling marketing ops and demand gen with the goal of harnessing our martech stack to accelerate and optimize our new business and expansion marketing efforts. My responsibilities include: >>Create, deploy, measure and scale ABM programs to drive new business and expansion efforts. >>Manage Marketing Technology Stack including evaluations, installations, integrations, audits, renewals, and vendor… Show more As Sr. Marketing Manager of ABM & Marketing Technology, I play a hybrid role straddling marketing ops and demand gen with the goal of harnessing our martech stack to accelerate and optimize our new business and expansion marketing efforts. My responsibilities include: >>Create, deploy, measure and scale ABM programs to drive new business and expansion efforts. >>Manage Marketing Technology Stack including evaluations, installations, integrations, audits, renewals, and vendor relationships. >>Lead and deliver enablement and communications on ABM and MarTech topics to inform and educate marketing and sales teams. >>Own relationship with sales, product marketing, and content managers for ABM programs. >>Manage budget for Demand Gen & Growth Teams.

• Sr. Marketing Operations Manager

  • Nov 2020 - Jul 2023

  Dallas, Texas, United States Responsible for all things related to the MarTech Stack including: > Tech evaluation > Stack integration > Stack optimization > Tech strategy & roadmap > Infrastructure management > Vendor management MarTech Stack: Salesforce | Marketo | 6sense | Highspot | LeanData



Whyz Marketing

• United States
• Advertising Services

• Founder

  • Feb 2020 - Dec 2021

  Dallas, Texas, United States Whyz helps companies execute purposeful marketing strategies utilizing the latest technology platforms. CRM/Marketing Automation strategy, setup, and execution (particularly HubSpot). Other solutions include contact management, sales enablement, content creation, email marketing, and Account Based Marketing (ABM).



Ad 2 Dallas

• United States
• Advertising Services
• 1 - 100 Employee

• President

  • Jul 2020 - Jun 2021

  Dallas-Fort Worth Metroplex The purpose of Ad 2 is to provide an opportunity to members of the American Advertising Federation (AAF), aged 32 and under, to gain leadership experience and give back to their communities with their skills through public service while supporting the goals of the AAF. As President of the Ad 2 Dallas Board, I oversee 42 board members in their various roles and empower the board leaders to achieve their goals. I develop and maintain relationships with the entire board, members of Ad 2… Show more The purpose of Ad 2 is to provide an opportunity to members of the American Advertising Federation (AAF), aged 32 and under, to gain leadership experience and give back to their communities with their skills through public service while supporting the goals of the AAF. As President of the Ad 2 Dallas Board, I oversee 42 board members in their various roles and empower the board leaders to achieve their goals. I develop and maintain relationships with the entire board, members of Ad 2 Dallas, AAF Dallas, Ad 2 National, and AAF National.

• Public Service Chair

  • Jun 2019 - Jun 2020

  Dallas-Fort Worth Metroplex As leader of the Public Service Team, I oversaw a group of creatives and strategists in developing a pro bono advertising campaign for a local nonprofit. We selected Hunger Busters, an organization that prepares and delivers fresh meals to Dallas children who are food insecure. Our campaign helped Hunger Busters double their donations and the value of our media donations totaled over $600M.



New Benefits

• United States
• Insurance
• 1 - 100 Employee

• Vice President Marketing

  • Dec 2018 - Feb 2020

  Dallas/Fort Worth Area As VP Marketing, I oversaw a team of five and manage all aspects of the Marketing Department including brand strategy and promotion, websites, PR, social media, email campaigns, sales enablement tools, event planning, account-based marketing, and more.

• Director of Marketing

  • Oct 2017 - Dec 2018

  Dallas/Fort Worth Area As Director of Marketing, I oversee the creative direction and marketing strategy for New Benefits and its brands. I spearhead innovative and impactful marketing initiatives to create awareness and demand for New Benefits' products and services, while reinforcing the strength and longevity of the New Benefits brand.



MAX.Live

• United States
• Advertising Services
• 1 - 100 Employee

• Operations Manager

  • Aug 2017 - Oct 2017

  Dallas/Fort Worth Area

• Artist Relations

  • Oct 2016 - Aug 2017

  Plano, TX On the Artist Relations Team, I handle all things artist-related. My responsibilities include everything from providing sales with artist recommendations to on-boarding artists to managing brand-artist partnerships.



New Benefits

• United States
• Insurance
• 1 - 100 Employee

• Marketing Communications Manager

  • Aug 2014 - Oct 2016

  Dallas, TX - Collaborate with CEO, COO, and VP of Marketing in the facilitation of the corporate brand by spearheading marketing projects including event coordination for 6+ events per year and creation of marketing collateral, websites, and videos - Lead 5+ advertising agency projects per month, meeting 100% of deadlines - Write and distribute marketing content including monthly blogs, weekly emails, and copy for marketing pieces such as flyers, brochures, proposals, infographics, articles, and… Show more - Collaborate with CEO, COO, and VP of Marketing in the facilitation of the corporate brand by spearheading marketing projects including event coordination for 6+ events per year and creation of marketing collateral, websites, and videos - Lead 5+ advertising agency projects per month, meeting 100% of deadlines - Write and distribute marketing content including monthly blogs, weekly emails, and copy for marketing pieces such as flyers, brochures, proposals, infographics, articles, and press releases monthly - Lead graphic designers and web designers monthly in the creation of relevant and impactful marketing materials - Establish relationships with industry publications, pitch articles, and place advertisements - Create and implement weekly emails through MailChimp - Manage and promote marketing resources available to hundreds of clients, fostering strong customer relationships - Plan and execute the social media strategy, increasing engagement by at least 40% every month - Manage and motivate Marketing Coordinator and Marketing Interns - Translate marketing language into Spanish monthly

• Marketing Strategist

  • Sep 2011 - Aug 2014

  Dallas, TX • Conceptualize and implement strategic marketing plans for clients and supervise the creation of corresponding marketing pieces • Direct graphic designers, web developers and other creatives in developing a custom marketing suite • Pioneered, implemented and maintain our social media strategy: Facebook, Twitter, LinkedIn, YouTube, blog and email • Supervise our PR Intern



The Sylvia Center

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Social Media Intern

  • May 2010 - Aug 2010

  Greater New York City Area • Researched, presented and initiated a social media action plan: Facebook, Twitter, web and blog • Traveled to different parts of New York City to photograph cooking classes for social media content • Improved awareness of the organization and increased customer-base



The Sunset Grille

• Hostess

  • Jun 2007 - Aug 2010

  Norwalk, CT • Managed seating of customers and scheduled reservations • Formed lasting relationships with customers to increase traffic to the restaurant • Befriended and influenced wait staff and kitchen to ensure flow during busy hours



Rockywold Deephaven Camps

• United States
• Hospitality
• 1 - 100 Employee

• Office Staff

  • May 2008 - Aug 2008

  Holderness, NH • Greeted all incoming and outgoing guests • Processed and organized guest billing • Responded to all guest inquiries and routed issues to camp staff