Hollis Beall

Director, Technical Marketing at Axellio® Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Oviedo, Florida, United States, US

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Experience

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Director, Technical Marketing
      • Oct 2018 - Present

    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Director, Technical Marketing
      • Aug 2015 - Oct 2018

      Report to Vice President of Marketing with responsibilities including: -Main performance analysis resource for the company -Perform performance profiling on Flash based arrays -Content generation for sales presentations -Conduct webinars for general X-IO solutions and performance specific presentations -Assist customers in performance monitoring and analysis of system response -Create reference architectures utilizing VMware and X-IO solutions Creation of next… Show more Report to Vice President of Marketing with responsibilities including: -Main performance analysis resource for the company -Perform performance profiling on Flash based arrays -Content generation for sales presentations -Conduct webinars for general X-IO solutions and performance specific presentations -Assist customers in performance monitoring and analysis of system response -Create reference architectures utilizing VMware and X-IO solutions Creation of next generation performance interface for X-IO storage systems. Design demonstrations for industry events utilizing X-IO storage technologies Show less Report to Vice President of Marketing with responsibilities including: -Main performance analysis resource for the company -Perform performance profiling on Flash based arrays -Content generation for sales presentations -Conduct webinars for general X-IO solutions and performance specific presentations -Assist customers in performance monitoring and analysis of system response -Create reference architectures utilizing VMware and X-IO solutions Creation of next… Show more Report to Vice President of Marketing with responsibilities including: -Main performance analysis resource for the company -Perform performance profiling on Flash based arrays -Content generation for sales presentations -Conduct webinars for general X-IO solutions and performance specific presentations -Assist customers in performance monitoring and analysis of system response -Create reference architectures utilizing VMware and X-IO solutions Creation of next generation performance interface for X-IO storage systems. Design demonstrations for industry events utilizing X-IO storage technologies Show less

    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Director, Technical Marketing
      • May 2014 - May 2015

      Report to the Vice President of Marketing with responsibilities including: Create reference architecture designs with X-IO storage technologies supporting Go-To-Market strategy of Virtual Desktop solutions -Cisco Reference Architecture, VMware Horizon with View. Deliverables included: detailed technical report, presentation materials, webinars, videos, live demonstrations and partner training. -Cisco Reference Architecture, Citrix XenDesktop and XenApp. Deliverables included:… Show more Report to the Vice President of Marketing with responsibilities including: Create reference architecture designs with X-IO storage technologies supporting Go-To-Market strategy of Virtual Desktop solutions -Cisco Reference Architecture, VMware Horizon with View. Deliverables included: detailed technical report, presentation materials, webinars, videos, live demonstrations and partner training. -Cisco Reference Architecture, Citrix XenDesktop and XenApp. Deliverables included: detailed technical report, presentation materials, webinars, videos, live demonstrations and partner training. Technical booth staff for local/national/international events (Synergy, TechEd, VMworld, etc) -Cisco reference architecture demonstration – VMworld 2014 -ReST communication demonstration with Phillips HUE – VMworld 2014 Continue as primary storage system performance analysis resource in the company

    • Technical Director, Cloud Business Development
      • May 2013 - Apr 2014

      Focus on cloud computing opportunities with the Vice President of Cloud Business Development. Act as an “overlay” sales team to work with local account teams when opportunities are identified. Directly manage technical aspects of the engagement including: -Create collateral addressing Total Cost of Ownership (TCO) messaging for cloud service providers including calculators, presentations, Web content, and solution designs -Create cloud use-case configurations for ISE storage… Show more Focus on cloud computing opportunities with the Vice President of Cloud Business Development. Act as an “overlay” sales team to work with local account teams when opportunities are identified. Directly manage technical aspects of the engagement including: -Create collateral addressing Total Cost of Ownership (TCO) messaging for cloud service providers including calculators, presentations, Web content, and solution designs -Create cloud use-case configurations for ISE storage technology -Talk with industry analysts about X-IO advantages for cloud computing -Resident expert for cloud based technologies relevant to data storage -Provide feedback to engineering as to product development for cloud opportunities Continue technical marketing roles including: -Train salesforce for X-IO cloud storage messaging and strategies -Technical event staff for local/national events (TechEd, VMworld, Synergy, etc) --1,000 User Boot Storm Demonstration – VMworld 2013 -Participate in partner testing for reference architecture designs and deliverables -Primary storage system performance analysis resource in the company

    • Director, Technical Marketing
      • Aug 2011 - May 2013

      Reporting to the Vice President of Marketing, responsibilities included: Create go-to-market strategy around Total Cost of Ownership (TCO) and Cloud Computing. Develop content including presentations, webinars, videos, calculators, and training for salesforce and partners Support Local/National/International events and webinars. Technical booth staff for all major events (TechEd VMworld, Synergy, CloudExpo, etc) Microsoft TechEd 2012 – “Best Hardware and Storage Product” and… Show more Reporting to the Vice President of Marketing, responsibilities included: Create go-to-market strategy around Total Cost of Ownership (TCO) and Cloud Computing. Develop content including presentations, webinars, videos, calculators, and training for salesforce and partners Support Local/National/International events and webinars. Technical booth staff for all major events (TechEd VMworld, Synergy, CloudExpo, etc) Microsoft TechEd 2012 – “Best Hardware and Storage Product” and “Attendees Pick” awards, Hyper ISE (Hybrid Storage Array) Solutions Design and Performance testing for demonstrations/POCs (FIO, IOmeter, iozone, SQLIO, etc) -VMmark virtualization benchmark testing -1,000x desktop boot storm -15 GB/sec demonstration - Microsoft TechEd 2012 Partner relationship manager to DataCore Software Provide feedback to engineering for product development Subject matter expert for visualizing/analyzing performance data. Develop/evaluate performance analysis tools for the company to shorten the sales cycle. Consult for technical support, engineering, and sales on storage system performance behavior. Resource for all customer POC testing to analyze performance data, and provide feedback to engineering on data visualization requirements.

    • Senior System Engineer
      • Mar 2008 - Aug 2011

      Senior engineer responsible for Pre-Sales technical sales functions in the Florida and North Carolina regions. As the main technical pre-sales contact for customers/partners, this position was responsible for: • Designing storage solutions based on X-IO and other technology partners (Hardware and Software) • Solution design/presentation/quote creation documentation for customer RFP/RFI /proposals • Reseller education/support for selling X-IO products • Supporting… Show more Senior engineer responsible for Pre-Sales technical sales functions in the Florida and North Carolina regions. As the main technical pre-sales contact for customers/partners, this position was responsible for: • Designing storage solutions based on X-IO and other technology partners (Hardware and Software) • Solution design/presentation/quote creation documentation for customer RFP/RFI /proposals • Reseller education/support for selling X-IO products • Supporting local/regional/national/Web based presentations and marketing (Bri forum, Webinars, “Lunch and Learns”, TechEd, Storage Networking World) • Supervise all Proof of Concept customer testing in region. Design tests for storage performance (iometer, SQLIO, FIO, iozone, etc), Installation of equipment, configuring data capture, analysis, and report creation • Provide on-site customer support when required by X-IO technical support • Contribute to the system engineer community 2008, 2009 – Top Net New Account Generator Team, Central/South East Regions 2010 – System Engineer “Rock Star”, East Region Created performance collection software for X-IO systems (“ISE Perfmon”). Allowed for collection of data continuously with high resolution, and minimum effort, for customer POC testing. Software was used by X-IO technical support, engineering, and sales teams as the primary method for collecting data from ISE storage systems. Eventually included in storage system management software. Created companion application, based on Excel, for analysis of performance data (Windows, VMware, and ISE).

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Proof of Concept Senior Storage Solutions Engineer (Customer Focused Testing Team)
      • Oct 2004 - Sep 2007

      Senior engineer in worldwide organization, assisting customers in obtaining maximum value with HP application based solutions. As an Exchange Engineer, worked with Microsoft Exchange Development teams in Microsoft Corporation and developed solutions that address four areas of customer concern: • Configuration and Sizing Best Practices • Backup and Recovery Best Practices • Disaster Recovery Best Practices • Information Lifecycle Management Present to customers test… Show more Senior engineer in worldwide organization, assisting customers in obtaining maximum value with HP application based solutions. As an Exchange Engineer, worked with Microsoft Exchange Development teams in Microsoft Corporation and developed solutions that address four areas of customer concern: • Configuration and Sizing Best Practices • Backup and Recovery Best Practices • Disaster Recovery Best Practices • Information Lifecycle Management Present to customers test results and best practices via Live, Remote, and Recorded Demonstrations, White Papers, and Technical Conferences (both domestic and International). Lead engineer for “Proof of Concept” demonstrations to assist customers in the purchase of HP solutions. Create Small Medium Business (SMB) solutions for channel partners around Exchange and other 3rd party applications (CRM, Streaming Media). Assisted engineering organization with customer escalations, and Performance Analysis. Worked with several storage technologies (Fibre Channel, iSCSI, FCIP) and HP Storage Array technologies (MSA, EVA, and XP).

    • Senior Storage Consultant, Advanced Technology and Software Solutions, San Jose, CA
      • Oct 2003 - Oct 2004

      Provide aggressively customer-focused, 3rd level field support as the last line of pre-sales escalation before engineering. Deliver advanced technical field leadership for key NSS products, including creation and support of winning pre-sales technical solutions for software, complex NSS solutions, and POC opportunities through deep assessment of customer requirements. Provide advanced technical consultation, training, and demonstrations for key NSS software and products. Ensure field success of… Show more Provide aggressively customer-focused, 3rd level field support as the last line of pre-sales escalation before engineering. Deliver advanced technical field leadership for key NSS products, including creation and support of winning pre-sales technical solutions for software, complex NSS solutions, and POC opportunities through deep assessment of customer requirements. Provide advanced technical consultation, training, and demonstrations for key NSS software and products. Ensure field success of NSS customer beta opportunities and providing formal feedback of customer experiences to NSS engineering.

    • Enterprise SAN Consultant, Enterprise Storage Group “Tiger Team”
      • Mar 2001 - Oct 2003

      One of seven member consulting unit within Compaq engaged to assist sales force with select, complex SAN challenges. Provide pre-sales technical consulting to Compaq end-customers, supporting sales teams involved in Fortune 1000 enterprise accounts. Present technology and business benefits to customers and design SAN topologies that directly address enterprise customer needs, with special expertise in disaster recovery. Build proof of concept demonstrations and host customer onsite visits. Work… Show more One of seven member consulting unit within Compaq engaged to assist sales force with select, complex SAN challenges. Provide pre-sales technical consulting to Compaq end-customers, supporting sales teams involved in Fortune 1000 enterprise accounts. Present technology and business benefits to customers and design SAN topologies that directly address enterprise customer needs, with special expertise in disaster recovery. Build proof of concept demonstrations and host customer onsite visits. Work with customers and cross functionally with Compaq engineering to resolve technical issues to customer satisfaction. Train sales teams on latest Compaq SAN technology. Create RFPs.

    • Operating System Engineer for Compaq SANWorks DRM Solutions Engineering Group
      • Nov 1998 - Mar 2001

      As Lead Solutions Engineer for Data Replication Manager on Solaris: • Designed, implemented, and tested supported configurations for Compaq SANWorks • Created Data Replication Manager manual for Solaris and wrote all supporting documentation • Provided solution design and troubleshooting support for Development and System Verification Groups • Automated all testing possible, including report generation, perturbation testing, configuration scripts, disaster simulation, and… Show more As Lead Solutions Engineer for Data Replication Manager on Solaris: • Designed, implemented, and tested supported configurations for Compaq SANWorks • Created Data Replication Manager manual for Solaris and wrote all supporting documentation • Provided solution design and troubleshooting support for Development and System Verification Groups • Automated all testing possible, including report generation, perturbation testing, configuration scripts, disaster simulation, and recovery procedures • As Secondary Solutions Engineer for Novell Netware, IBM AIX, Windows NT, Windows 2000: • Provided solution design and troubleshooting support for Development and System Verification Groups

    • Lead Test Engineer, Contract to Compaq Computer Corporation
      • Mar 1998 - Nov 1998

      As lead test engineer for Novell Netware in Solutions Verification and Testing Group, successfully completed hardware and software testing for Compaq HSG80 Raid Controllers and configuration software. Engaged in multi-vendor testing, including Linux, NT, Novell (4.X and 5.X) and VMS. Served as contract employee to Compaq.

Education

  • Louisiana Tech University
    B.S., EE
    1991 - 1997
  • Culver Acad
    High School, 9-12
    1987 - 1991

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