Lucy-May Eschbach

Digital Marketing Manager at Numberly (1000mercis Group)
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • English Native or bilingual proficiency
  • French Native or bilingual proficiency
  • Spanish Professional working proficiency
Skills

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Credentials

  • TOEIC 990/990
    TOEIC® Program
    Jul, 2017
    - Nov, 2024
  • IELTS 8/9
    IELTS Official
    Dec, 2015
    - Nov, 2024
  • Microsoft Office Specialist 840/1000
    -
    Feb, 2014
    - Nov, 2024

Experience

  • Numberly
    • France
    • Advertising Services
    • 300 - 400 Employee
    • Digital Marketing Manager
      • Sep 2021 - Present

      • Managing a team of 10• Supporting digital transformation projects such as the implementation of a clean room (Liveramp) and the access to a Retailer clean room for FMCG clients • Assisting clients in the creation and implementation of their Digital Marketing Strategy (Data Strategies, Activation Strategies, Measurement & Insights Strategies)• Coordinating Campaign Management on Adobe Campaign for Retail and FMCG Clients

    • Senior Marketing Executive
      • Dec 2019 - Sep 2021

      • Managing a team of 5• Assisting clients in the creation and implementation of their Digital Marketing Strategy (Data Strategies, Activation Strategies, Measurement & Insights Strategies)• Managing Data Acquisition and CRM for FMCG clients (D2C and non D2C)• Coordinating Data Studies to measure the incremental impact of CRM• Designing Trigger Blueprints: Trigger insights, Trigger Journeys, templates, designs and integration, and implementation• Creating over 500 campaigns on Adobe Campaign and Omnisend + Shopify Show less

    • Marketing Executive
      • Jan 2018 - Dec 2019

      • Managing a team of 5• Supporting clients in collecting & activating PII and non-PII data• Training 13 international clients on Salesforce Marketing Cloud & SalesCloud tools (Europe, Africa, Asia, America)• Helping with the implementation of Global Group guidelines in local markets• Creating over 200 email & SMS communications a year and 1 online data collection game for 22 countries worldwide (Africa and Asia)

  • Lacoste
    • France
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Digital Marketing Project Manager
      • Jun 2015 - Jul 2016

      • eCRM : Created and managed newsletters (weekly, welcome and automatic emails) for France, England, Germany and Austria • Managed and optimised SEO and SEM campaigns • Created and managed contests (online & web-to-store) • Participated in the launch of Lacoste website in 4 new countries • Participated in online content management • Planned & analysed e-marketing campaigns : seasonal e-marketing strategy and weekly / yearly / monthly reporting with Google Analytics https://www.lacoste.com/fr/ Show less

  • Avant Garde - Fashion, Creation and Luxury Student Organisation at Grenoble Ecole de Management
    • Grenoble, Auvergne-Rhône-Alpes, France
    • Head of Event Planning
      • Oct 2013 - May 2015

      • Managed the Event Planning team : Directly in charge of 3 first-year students • Organized two Fashion Shows with 200 people • Organized all the other events of the organization • Negociated with partners (fashion brands in particular) • Organized events and actions to collect money to finance the Fashion Show • Created a crowdfunding in association with the Marie Curie Institute • Managed the Event Planning team : Directly in charge of 3 first-year students • Organized two Fashion Shows with 200 people • Organized all the other events of the organization • Negociated with partners (fashion brands in particular) • Organized events and actions to collect money to finance the Fashion Show • Created a crowdfunding in association with the Marie Curie Institute

  • Balmain
    • France
    • Retail Luxury Goods and Jewelry
    • 500 - 600 Employee
    • Sales Assistant
      • May 2014 - Aug 2014

      • Welcomed and advised clients • Sold clothes, shoes, and accessories • Took care of clients' online requests • Organized the stock room • Participated in inventories http://www.balmain.com/fr_fr • Welcomed and advised clients • Sold clothes, shoes, and accessories • Took care of clients' online requests • Organized the stock room • Participated in inventories http://www.balmain.com/fr_fr

  • DOCEO EDITIONS
    • France
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Participation in the creation of an English tool book "Mosaics"
      • Jul 2011 - Jul 2011

      • Created pedagogical tools for teachers and students in English (Mosaics School Book) • Developed accompanying CDs with dialogues and listening exercises • Created pedagogical tools for teachers and students in English (Mosaics School Book) • Developed accompanying CDs with dialogues and listening exercises

Education

  • Grenoble Ecole de Management
    Master's degree
    2013 - 2017
  • Singapore Management University
    Master's degree
    2017 - 2017
  • Lycée Joffre (Montpellier, France)
    Prépa HEC (ECS)
    2011 - 2013
  • Lycée Ismaël Dauphin
    French Scientific Baccalauréat
    2008 - 2011

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