Lilly Liu
Digital Strategist | Co-Founder at Iceberg Digital Marketing- Claim this Profile
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English Full professional proficiency
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Hindi Full professional proficiency
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Mandarin Elementary proficiency
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French Elementary proficiency
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Bio
Neel Bhattacharya
Lilly has that special combo that makes her a fantastic co-worker: (1) she knows her stuff inside and out; (2) she's always game to test new ideas and think big; and (3) she cares about her colleagues as people. It was quickly obvious that Lilly's an expert in development, e-commerce, demand generation, and account-based marketing, but, to me, she's much more than that: a great technologist and thoughtful strategist who also gets the job done. She is a well-rounded marketer and leader whose trajectory is only going up. I'm so glad I got the chance to work with her -- she taught me so much!
Marcus Underwood
I’ve had the great pleasure of working with Lilly for several years. Lilly is a brilliant digital project and marketing lead, bringing complex tasks to life, and has been instrumental in helping to achieve amazing results, under budget and ahead of schedule. Lilly has an undeniable can do attitude and hunger to learn. I could not recommend Lilly highly enough and I look forward to her participation in many more projects in the years ahead.
Neel Bhattacharya
Lilly has that special combo that makes her a fantastic co-worker: (1) she knows her stuff inside and out; (2) she's always game to test new ideas and think big; and (3) she cares about her colleagues as people. It was quickly obvious that Lilly's an expert in development, e-commerce, demand generation, and account-based marketing, but, to me, she's much more than that: a great technologist and thoughtful strategist who also gets the job done. She is a well-rounded marketer and leader whose trajectory is only going up. I'm so glad I got the chance to work with her -- she taught me so much!
Marcus Underwood
I’ve had the great pleasure of working with Lilly for several years. Lilly is a brilliant digital project and marketing lead, bringing complex tasks to life, and has been instrumental in helping to achieve amazing results, under budget and ahead of schedule. Lilly has an undeniable can do attitude and hunger to learn. I could not recommend Lilly highly enough and I look forward to her participation in many more projects in the years ahead.
Neel Bhattacharya
Lilly has that special combo that makes her a fantastic co-worker: (1) she knows her stuff inside and out; (2) she's always game to test new ideas and think big; and (3) she cares about her colleagues as people. It was quickly obvious that Lilly's an expert in development, e-commerce, demand generation, and account-based marketing, but, to me, she's much more than that: a great technologist and thoughtful strategist who also gets the job done. She is a well-rounded marketer and leader whose trajectory is only going up. I'm so glad I got the chance to work with her -- she taught me so much!
Marcus Underwood
I’ve had the great pleasure of working with Lilly for several years. Lilly is a brilliant digital project and marketing lead, bringing complex tasks to life, and has been instrumental in helping to achieve amazing results, under budget and ahead of schedule. Lilly has an undeniable can do attitude and hunger to learn. I could not recommend Lilly highly enough and I look forward to her participation in many more projects in the years ahead.
Neel Bhattacharya
Lilly has that special combo that makes her a fantastic co-worker: (1) she knows her stuff inside and out; (2) she's always game to test new ideas and think big; and (3) she cares about her colleagues as people. It was quickly obvious that Lilly's an expert in development, e-commerce, demand generation, and account-based marketing, but, to me, she's much more than that: a great technologist and thoughtful strategist who also gets the job done. She is a well-rounded marketer and leader whose trajectory is only going up. I'm so glad I got the chance to work with her -- she taught me so much!
Marcus Underwood
I’ve had the great pleasure of working with Lilly for several years. Lilly is a brilliant digital project and marketing lead, bringing complex tasks to life, and has been instrumental in helping to achieve amazing results, under budget and ahead of schedule. Lilly has an undeniable can do attitude and hunger to learn. I could not recommend Lilly highly enough and I look forward to her participation in many more projects in the years ahead.
Credentials
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Oracle Eloqua and Content Marketing Cloud Service 2013 Certified Implementation Specialist
Eloqua OracleJul, 2015- Nov, 2024 -
Semrush for Digital Agencies Certification
SemrushJan, 2022- Nov, 2024 -
Google Ads Fundamentals
GoogleJan, 2019- Nov, 2024 -
Google Adwords Advanced Display
Google, Social Marketing ToolsOct, 2014- Nov, 2024
Experience
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Iceberg Digital Marketing
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Australia
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Advertising Services
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1 - 100 Employee
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Digital Strategist | Co-Founder
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Sep 2020 - Present
A customer-focused digital agency, that builds trust and delivers value. Your success is what motivates us to do, and be better. Being a small business, we know how challenging it is to manage the day-to-day stuff. We exist, to allow you to focus on what really matters to you: growing a successful business. We have operations in Australia and Canada. A customer-focused digital agency, that builds trust and delivers value. Your success is what motivates us to do, and be better. Being a small business, we know how challenging it is to manage the day-to-day stuff. We exist, to allow you to focus on what really matters to you: growing a successful business. We have operations in Australia and Canada.
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Dorel Juvenile
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Canada
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Manufacturing
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700 & Above Employee
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APAC Digital Marketing Manager
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Aug 2017 - May 2021
Management and administration of marketing technology platforms: plan, coordinate, and execute the upgrade of platforms, support the integration process between other technologies. Manage all aspects of integrated/digital only campaigns including: strategic planning, budget management, content development, set up, ongoing optimization, vendor relationship management, landing page creation and lead management. Maintain data-quality and integrity: coordinate the on-boarding of new data and governance of its use, automating manual processes and maintain data quality Plan, implement, track, and report campaign effectiveness and overall ROI to internal and external stakeholders. Work closely with Brand, Design, Product and Web teams to plan and execute integrated/digital only campaigns on budget and on time. Manage creation and maintenance of a library of assets and campaigns including asset hierarchy and management for APAC. Plan and drive the execution of projects related to marketing automation implementations, enhancements or integrations with CRM or other databases. Plan and execute on best practices for marketing automation platforms and processes – including lead generation, lead nurturing, journey mapping, lead scoring / qualification and handoff to sales, CRM integration and data integration. Evaluate emerging technologies and provide thought leadership for adoption where appropriate.
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IXL Home
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Australia
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Manufacturing
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1 - 100 Employee
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Group Digital Marketing Manager
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Oct 2016 - Aug 2017
Drive customer acquisition and demand generation through innovative campaigns across SEO, SEM/PPC, Display, Retargeting, social media ads; Strategise and implement targeted multi-channel campaigns for new product launches, including the planning, coordinating and implementation across social and digital channels. Engage customers by developing an optimised user experience across the digital channels (website, blog, mobile app). Manage multiple email marketing campaigns through marketing automation system to generate activity for acquisition and retention. Manage the digital budget and assets Analyse data to provide optimised digital strategy, identifying opportunities and conducting testing across all channels. Educate and influence all stakeholder on best practice digital activities.
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iGoDirect Group | Promotional Intelligence
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Australia
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Advertising Services
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1 - 100 Employee
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Digital Strategist
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Oct 2015 - Oct 2016
Responsible for developing, managing and maintaining digital marketing and solutions for company and our clients. Manage and provide leadership in the digital space including website, search marketing, social media and emerging digital technologies Managing digital team to deliver and transform digital and technology program to specified deadlines and ongoing program of activity. Collaborate with all of the company pillars to build and deliver engaging and relevant digital solutions. Market and present web/digital strategies to diverse audiences, manage multiple projects and maintain schedules and budgets.
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MarketOne International
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United States
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Marketing Services
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300 - 400 Employee
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Digital Marketing Manager
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Apr 2015 - Oct 2015
MarketOne is a integrated demand generation providers. Their offering spans tele-services, digital content and communications, data management, marketing technology and operational consulting. Responsible for providing day to day leadership, management and coordination to a Digital Project Team Meet with clients to understand business requirements and leverage the wider team to help design, develop and deploy solutions leveraging Marketing Automation, CRM, and Web Development Manage overall client satisfaction and assist the account team in driving strategic direction on assigned accounts Follow best practices in Program Management – lead weekly or bi-weekly status calls and create reports for clients; timelines, milestones; client expectations, protect scope. Demonstrate ability to identify new projects within existing accounts and work with business development and /or delivery program managers/ architects to upsell new services Provide insight into the execution of the tasks via consulting and training. Remain focused and work within strict time constraints while managing goals and objectives of multiple projects at the same time
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Carroll and Richardson Flagworld
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Australia
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Advertising Services
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1 - 100 Employee
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Web Manager
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Oct 2012 - Apr 2015
Responsible for the development, execution and maintenance of the company online marketing strategies and aligning it with sales and offline marketing plan. Developing and implementing CRM strategy and integrating with SAP, CMS and other systems currently used for successful execution of the overall marketing and sales strategy. Produce and manage online content including web maintenance, information architecture, site usability, SEO and SEM. Develop and update appropriate social media platforms that enhances sales and customer service and interaction with the company.
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Web Lead Generation Manager
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Aug 2011 - Sep 2012
Responsible for designing and implementing digital marketing strategies and systems to improve the quantity and quality of lead generation process online. Responsible for designing and implementing digital marketing strategies and systems to improve the quantity and quality of lead generation process online.
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Drape and Blind Software
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Australia
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IT Services and IT Consulting
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Sales and Marketing Assistant
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Feb 2010 - Jun 2011
• Managed and maintained customer database (CRM), SEM and website management. • Initiated, developed and implemented strategies for social media marketing, marketing automation, overseas product launch and sales strategy. • Conducted market research for customer satisfaction, new opportunities and competitive intelligence. • Measured, analyzed and reported campaign effectiveness. • Responsible for lead generation and marketing collateral. • Developed content and design for email marketing campaigns (e-newsletters), website, tradeshows, brochures, magazine editorial and direct mail. • Managed marketing budget. • Provided assistance in sales administration like scheduling demonstration time, follow up, answering customer enquiry and drafted sales documents. • Liaised with different stakeholders (both internal and external) at various levels. • Provided recommendations to the Directors on implications and adoption of specific technologies and strategies.
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Atos
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France
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IT Services and IT Consulting
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700 & Above Employee
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Software Engineer
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Sep 2007 - Jul 2009
Develop and implement websites and content management systems. Develop and implement websites and content management systems.
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Education
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2009 - 2011
Swinburne University of Technology
Master of Business, Marketing (Honours) -
2004 - 2007
Shivaji University
Bachelor of Engineering, Electronics and telecommunication
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