Experience

National Alliance for Hispanic Health

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Member Board of Directors

  • Feb 2023 - Present

  Founded in 1973, the mission of the National Alliance for Hispanic Health is best health for all by building on the knowledge and experience of US Hispanics. The strategy is to focus on closing gaps in several key areas: Research Community Services Policy Scientific Discovery Medical Practice Founded in 1973, the mission of the National Alliance for Hispanic Health is best health for all by building on the knowledge and experience of US Hispanics. The strategy is to focus on closing gaps in several key areas: Research Community Services Policy Scientific Discovery Medical Practice



M2Exponential

• United States
• Business Consulting and Services

• Founder, Independent Entrepeneur

  • Mar 2022 - Present

  I provide a range of strategic consulting services to new and established media companies and content creators in the US Hispanic and general markets. Key services include strategic consulting on sales, marketing, business development; live events; M&A; and advice on setting up sales and marketing teams. Some of my recent work includes the development of a strategic sales strategy for a Spanish-language streaming media company; the creation of content, programming, and production (as well as strategic advisory services) for a nonprofit in the Latinx community; and the assessment of operations and growth potential related to the acquisition of a media agency.



People en Español

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• VP, Publisher & Executive Sponsor HOLA ERG

  • May 2011 - Feb 2023

  Strategic business leader for the No. 1 Spanish-language integrated media brand in the United States. In an era of digital disruption and industry consolidation (including our own transition from Time Inc. to Meredith to Dotdash Meredith), I guided an aggressive transformation that included profitable digital expansion, a new focus on cross-cultural bilingual millennials and English-dominant Latinas, and the launch of consumer-facing tentpole events, including the annual Festival People en Español (which draws 20K people a year) and Poderosas LIVE (the only event of its kind centered on empowerment, professionalism, and careerism for Latinas). Informed by proprietary and powerful research on the US Latina and AfroLatina markets, we turned Meredith (and subsequently DotDash Meredith) into the top media company for reaching US Hispanics. One of my projects was the launch of People en Español Salud (health and wellness) as a digital extension – and later as a point of care product distributed in over 6,000 doctors’ offices.



Time Inc.

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Vice President, Corporate Sales, Time Inc. Branded Solutions | Corporate Sales Director

  • May 2007 - May 2011

  Sales leader responsible for guiding an integrated approach that altered the way Time Inc. sold across its iconic brands. Removing siloes, building networks, and cultivating relationships across the company, I oversaw a sales team that handled the largest clients with multimillion-dollar, multiplatform contracts across the entire portfolio. I triggered new growth while also providing sales strategies, annual plans, brand acquisition tactics, and portfolio development. I served as Corporate Sales Director (2007–2008).



Condé Nast

• United States
• Media Production
• 700 & Above Employee

• Executive Corporate Business Director | Corporate Sales Director, Bon Appétit

  • May 2000 - Apr 2007

  Recruited to launch an integrated agency model to spur cross-platform solutions and develop partner channels across the Advance Publications empire. I oversaw a sales support team of media planning/buying professionals that handled the largest clients with multimillion-dollar and multiplatform contracts. My team of media professionals were paired up, by category, with Sales to develop and help negotiate these contracts, a first for the company. Recruited to launch an integrated agency model to spur cross-platform solutions and develop partner channels across the Advance Publications empire. I oversaw a sales support team of media planning/buying professionals that handled the largest clients with multimillion-dollar and multiplatform contracts. My team of media professionals were paired up, by category, with Sales to develop and help negotiate these contracts, a first for the company.



Ogilvy & Mather

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Assistant Media Director

  • 1997 - 2000

  While managing all global contracts for IBM, I helped launch a revolutionary ad buying model that changed the way Ogilvy negotiated with multiplatform publishers, shifting to integrated campaigns from siloed buys at individual titles, newspapers, and stations. While managing all global contracts for IBM, I helped launch a revolutionary ad buying model that changed the way Ogilvy negotiated with multiplatform publishers, shifting to integrated campaigns from siloed buys at individual titles, newspapers, and stations.



Lintas

• Advertising Services
• 1 - 100 Employee

• Integrated Media Planner

  • 1992 - 1997

  I was actively involved in new business pitches and steering committees/task forces that focused on global and pan-regional media planning and buying. I was responsible for global and pan-regional buying for the Unilever account as well as creating and facilitating training workshops in eight Latin American countries. I was actively involved in new business pitches and steering committees/task forces that focused on global and pan-regional media planning and buying. I was responsible for global and pan-regional buying for the Unilever account as well as creating and facilitating training workshops in eight Latin American countries.