Experience

Travelier (formerly Bookaway Group)

• Israel
• Technology, Information and Internet
• 1 - 100 Employee

• Corporate Communications and PR Manager

  • 2021 - Present



LivePerson

• United States
• Software Development
• 700 & Above Employee

• Communications & Operations Lead, Consumer Division

  • 2018 - 2021

  Highlight Achievements: ▪ 300% increase in new paying clients/m, from 2018 ▪ 58% increase in delivery volumes ▪ Internal Communications to the satisfaction of Management in terms of messaging and employee engagement. ▪ Scaled Marketing deliverables by 42% while maintaining high standards of quality and performance. ▪ Developed new QA protocols that increased Marketing deliverables quality by 30% ▪ Bridging the gap between Marketing and R&D by having the Marketing Technology team be the go-to function, before approaching R&D. Ownership: ▪ Internal Communications for the Consumer Division of LivePerson. ▪ Marketing Communications of LivePerson's 3 consumer brands, in a variety of global markets. ▪ Product Marketing and UX Writing ▪ Marketing Operational projects and processes. ▪ Messaging and creatives of all branded Consumer Division Communications. ▪ Social Media Marketing for all brands ▪ Cross-Functional Marketing Projects ▪ Strategic Brand Initiatives Responsibilities: ▪ Hired and led a team of both in-house and outsourced professionals: 3 digital designers, 2 motion designers, 2 content writers, a front-end developer, and a QA engineer. ▪ Lead and prioritize the entire company's messaging and creative requests on a monthly basis ▪ Plan, monitor, and optimize the performance of our assets, buyer journeys, and internal processes. ▪ Work closely with the Marketing Acquisition, Marketing Retention, Product, and Customer Success teams to set and achieve business goals, on a Quarterly and monthly basis. ▪ Establish Buyer Journeys and constantly optimize - Work with a variety of partners to build and optimize our brand experience and performance in all touchpoints, upper funnel, demand generation campaigns, on-site to email, and direct communications. ▪ QA of all Marketing live assets and tools. ▪ Bug Committee ownership for all Marketing requests ▪ Marketing protocols and alignment of workflows for all cross-function projects and activities Show less



LivePerson

• United States
• Software Development
• 700 & Above Employee

• Marketing Communications (Marcom) Team Leader, Consumer Division

  • 2016 - 2017

  Highlight Achievements: ▪ Providing the brand assets - messaging, content, design, video, etc for the whole division ~700 deliverables/year ▪ Marketing automation for both email and articles creation ▪ Built an off-shore team as part of the group. Ownership: ▪ Internal Communications for the Consumer Division of LivePerson. ▪ Marketing Communications of both LivePerson's consumer brands, in a variety of global markets. ▪ Cross-Functional Marketing Projects ▪ Product Marketing and UX writing ▪ Social Media Marketing for both brands ▪ Strategic Brand Initiatives Responsibilities: ▪ Reporting directly to me are 5 team members - 2 digital designers, 2 copywriters, and a front-end developer. ▪ Establish a Marcom function in the LivePerson Consumer Division - Build a Marcom function, define its business strategy and KPIs, manage its budget, recruit its team, and set priorities. ▪ Plan, monitor, and optimize the performance of our assets, buyer journeys, and internal processes. ▪ Provide brand messaging and creatives for all Consumer functions. ▪ Work closely with the Marketing Acquisition, Marketing CRM, Product and Customer Service teams to set and achieve business goals, on a Quarterly and monthly basis. ▪ Translate business objectives into appealing marketing concepts, initiatives, and effective communications. ▪ Ensure the quality and consistency of messaging and creatives delivered by all Consumer Division's communications. ▪ Lead the brand content strategy and production. From lead generation to happy customers. ▪ Marketing’s Yearly, quarterly, and monthly execution plans Show less



easyMarkets

• Financial Services
• 100 - 200 Employee

• Marketing Communications Lead

  • 2013 - 2015

  Highlight Achievements: ▪ Rebrand from easyforex to easyMarkets ▪ 30% revenue increase in China ▪ 27% upscale in MENA VIP spendings. Ownership: ▪ Brand and Marketing Communications of all regions - EU, MENA, Australia & China. ▪ Global Corporate Internal Communications and budget. ▪ Event planning and execution. ▪ Product Marketing and Go-to-Market Strategies ▪ Website and Organic social media. ▪ Trade shows and Sponsorships. ▪ Marketing’s Yearly, quarterly, and monthly execution plans Responsibilities: ▪ Directly reporting to me are 6 members: Content Manager, Localization Manager, 2 designers, motion designer, and a front-end coder. ▪ Providing all messaging and creative assets of the company: Working tightly with the Acquisition and Retention teams in Marketing and very closely with the Sales Management, Product, leaders and Risk Management teams. Landing pages, banners, email campaigns, life cycle communications, triggered emails, testimonials, white papers, thought Leadership initiatives, and more. ▪Build Yearly events calendar and set goals with the Sales team, negotiate sponsorship deals, and manage budgets, creatives, and vendors. ▪Localize campaigns and communications and deliver in 9-14 languages. ▪ Inbound Marketing and Direct Brand Management: Buyer Journeys, user Journeys, Acquisition and retention flows, banners, landing pages, pop-ups, push notifications, on-site notifications & RSS feeds, e-mailers, all company websites, blog, corporate branding & videos. ▪ Media Relations: Managed easy-forex global Public Relations Activity. Launched and supported PR activity in China. In charge of events abroad, sponsorships, co-branded activity, collaborations, media events, press kits, and presentations. ▪ Marketing support to Marketing, Product, Customer Service, and all sister companies of the holding company. Established internal work standards to ensure efficiency, agility, and high quality and performance. Show less