Experience

Central Pennsylvania Youth Ballet (CPYB)

• United States
• Performing Arts
• 1 - 100 Employee

• Director Strategic Marketing and Communications

  • Dec 2009 - Mar 2018

  Eight plus exciting years leading a skilled team creating strategies and implementing integrated tactical plans growing market awareness and driving corporate brand image of this internationally renowned school of classical ballet and entertainment organization. ^ Created and deepened online presence resulting in 37% average yearly increase in consumer engagement. Designed and launched social media and new CPYB.org web and blog sites. ^ Developed and strengthened national, regional and local earned media relationships. Secured ongoing articles in national trade publications. Obtained steady positive regional and local news stories. ^ Grew performance attendance (7.6%), per ticket performance revenue (8%), and new name acquisition (40%)



Freeman Health System

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Account Executive

  • Apr 2008 - Mar 2009

  Developed and executed comprehensive marketing programs increasing organization awareness and service line volumes for 404-bed, three-hospital system. Led multifunctional teams uncovering consumer needs, determining objectives, and planning strategy. Wrote multichannel communications. ^ Executed Women's Services image campaign ^ Opened new Freeman Women's Center ^ Launched Spirit of Women programming ^ Three Gold Addy Awards (AAF Joplin) Developed and executed comprehensive marketing programs increasing organization awareness and service line volumes for 404-bed, three-hospital system. Led multifunctional teams uncovering consumer needs, determining objectives, and planning strategy. Wrote multichannel communications. ^ Executed Women's Services image campaign ^ Opened new Freeman Women's Center ^ Launched Spirit of Women programming ^ Three Gold Addy Awards (AAF Joplin)



Zondervan

• Netherlands
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Senior Director of Marketing

  • Mar 2005 - Apr 2008

  Designed and directed multichannel marketing programs resulting in a robust and sustainable publishing program. Teamed up with publishers, author/agents, sales directors, and retail partners generating new product decisions. Led product development, including packaging strategy, design, and copy; executed promotional tactics, including viral marketing, advertising, store promotions, special events, and tradeshows. ^ Initiated and executed retail key account store promotion resulting in 46% incremental sales



Proverbs 31 Ministries

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Executive Director

  • Mar 2003 - May 2004

  Led multifaceted non-profit organization's marketing, finance, operations, and product development activities, including donor relations, radio program development, magazine upgrade, website growth, and resource expansion. ^ Expanded website resulting in 247% increased product income Led multifaceted non-profit organization's marketing, finance, operations, and product development activities, including donor relations, radio program development, magazine upgrade, website growth, and resource expansion. ^ Expanded website resulting in 247% increased product income



Focus on the Family

• United States
• Non-profit Organizations
• 700 & Above Employee

• Brand Manager

  • Sep 2000 - Dec 2002

  Provided entrepreneurial leadership generating parenting audience group growth and expansion. Guided audience group's strategic plan, shaped new production acquisitions. Networked and cultivated strategic alliances. ^ Expanded product line into two new markets Provided entrepreneurial leadership generating parenting audience group growth and expansion. Guided audience group's strategic plan, shaped new production acquisitions. Networked and cultivated strategic alliances. ^ Expanded product line into two new markets



Lehigh Carbon Community College

• United States
• Higher Education
• 300 - 400 Employee

• Business Marketing Coordinator

  • Nov 1998 - Jan 2000

  Initiated, marketed, and negotiated customized job training programs and college services to the Lehigh Valley corporate community. Clients included Mack Trucks, Lucent Technologies, Boys & Girls Club, PP&L, and Perrier. Researched and developed new products. Designed and executed advertising programs. Hired and supervised instructional staff. ^ Built new and existing client relationships achieving 250% contract training goals Initiated, marketed, and negotiated customized job training programs and college services to the Lehigh Valley corporate community. Clients included Mack Trucks, Lucent Technologies, Boys & Girls Club, PP&L, and Perrier. Researched and developed new products. Designed and executed advertising programs. Hired and supervised instructional staff. ^ Built new and existing client relationships achieving 250% contract training goals



First National Bank Northwest Ohio

• Marketing Assistant

  • 1996 - 1998

  Coordinated 13 branch bank-wide marketing programs. Developed and executed advertising programs. ^ Formed company store Coordinated 13 branch bank-wide marketing programs. Developed and executed advertising programs. ^ Formed company store



Hickey School, Bradford School Corporation

• Director of Admissions

  • 1975 - 1990

  Directed all phases of departmental operation, including leading recruiting, clerical, and call center staffs; designing and executing employee training programs; and writing motivational presentations and engaging telemarketing sales scripts. Designed media plans. ^ Increased qualified direct sales leads 146% Directed all phases of departmental operation, including leading recruiting, clerical, and call center staffs; designing and executing employee training programs; and writing motivational presentations and engaging telemarketing sales scripts. Designed media plans. ^ Increased qualified direct sales leads 146%