Experience

sogebank

• Banking
• 200 - 300 Employee

• Chief Commercial Officer

  • Apr 2020 - Present



Lotto International S.A

• Commercial, Marketing and Communications Consultant

  • Aug 2011 - Mar 2013

  Planned and executed the successful commercial launch of this mobile lottery project. Hired and trained team of 15 in sales, marketing, communications and customer service. Managed commercial relationship between LISA and its major local partners (Digicel and Sogexpress). Participated in design and implementation of all mobile lottery games in collaboration with the developer and led all PR and communications initiatives to raise awareness and build trust for the brand and encourage early adoption of its products. LISA gained extensive positive media coverage in conjunction with launch of its first products.



Unigestion Holdings S.A

• Head of Marketing

  • Feb 2006 - Feb 2011

  Hired in February 2006 as Public Relations Manager in charge of planning and directing all of Digicel's strategic communications programs. Successfully managed to maintain favorable public and stakeholder perceptions of the company's accomplishments and agenda and to establish and maintain cooperative relationships with representatives of community, consumer, employee and public interest groups. Developed public relations strategies that positively influenced public opinion and promoted products and services to meet the company’s business objectives. As company spokesperson, communicated key corporate messages accurately and convincingly, under deadline pressure, to multiple audiences.Promoted to head of marketing in August 2007. Managed and coordinated all aspects of corporate communications and marketing communications. Effectively planned, developed and ensured continuous and consistent media coverage to strengthen the image of the organization through acquisition campaigns, brand and loyalty activity, ARPU enhancing activities, sponsorship, communications and PR. Provided strategic inputs on designing and implementing external communication strategies. Led and mentored a team of 17. Was involved in Strategic Planning and Budget management as well as Market Analysis / Forecasting.