Experience

Ogilvy UK

• Marketing Services
• 200 - 300 Employee

• Creative Director Ogilvy Social & Content

  • Apr 2022 - Present



King Raven Ltd

• London, United Kingdom

• Creative Director/ Creative Leader

  • Jan 2014 - Present

  Ideas for hire. kingraven.myportfolio.com Ideas for hire. kingraven.myportfolio.com



Social Lab Group

• Belgium
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Jan 2018 - Dec 2022

• Freelance Senior Creative

  • Jan 2017 - Dec 2022



PD3

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Freelance Senior Creative

  • Dec 2016 - Dec 2016



We Are Social

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Freelance Senior Creative/ Creative Director

  • Sep 2016 - Nov 2016

  Creative leads on #MadeForYou campaign for YouTube. Creative leads on #MadeForYou campaign for YouTube.



AnalogFolk

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Freelance Senior Creative

  • Apr 2016 - Sep 2016

  Devised and crafted a pitch-winning concept for PG Tips Green Tea.

• Freelance Senior Creative

  • Jan 2016 - Mar 2016

  We were the creative team on AnalogFolk's successful Booking.com pitch. We developed a new creative content strategy - Every passion has a destination - and a 'Booking ♥' visual device that will now be used in all channels and in all markets. We also created the first phase of work, which includes a film with Thierry Henry, where his passion for football and food takes him to Rome and to the hotel where he stayed before winning the Champions League in 2009.



Deep Focus

• Advertising Services
• 1 - 100 Employee

• Freelance Senior Creative

  • Mar 2016 - Apr 2016



BBH London

• United Kingdom
• Advertising Services
• 300 - 400 Employee

• Freelance Senior Creative

  • Oct 2015 - Dec 2015

  After Tesco Bank joined forces with BBH, we helped to write, art direct, and oversee the entire first phase of creative - including press and online ads, nationwide POS, and digital content. After Tesco Bank joined forces with BBH, we helped to write, art direct, and oversee the entire first phase of creative - including press and online ads, nationwide POS, and digital content.



R/GA

• United States
• Advertising Services
• 700 & Above Employee

• Freelance Creative Director

  • Sep 2014 - Jun 2015

  We enjoyed 10 pivotal months with a great team at R/GA helping to transform the Rexona brand (Sure in the UK). Our work included: - Developing new brand guidelines for global use. We worked to define the overall brand positioning, wrote a new tone of voice, and shot the photography guidelines. We also oversaw the broader visual identity piece. - Three film projects, including a global TV spot 'Fresh Moves'​ demonstrating Rexona Motionsense technology, a spot for the World Cup sponsorship of the South African rugby team, and a film concept for the LATAM market that will launch later this year. - Digital outdoor and activation ideas for 2015/2016. - Playing a part in the crafting and delivery of the new global rexona.com site, which was built around search. We specifically helped to produce the Primary Sweat Problems animations, which set out to answer the 5 million+ sweat-related queries that are entered into Google each year. - Developing the initial name and concept for the Vice content partnership - 'Move or die.' - Overseeing all creative teams on the account. Show less



AnalogFolk

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Freelance Creative

  • Jul 2014 - Sep 2014

  We worked mainly on the Sainsbury’s and Dulux accounts in our time at AnalogFolk, developing the initial concept and name for the Sainsbury’s iSpies game and working on both the Colour Britain and #changeyourstory projects. We worked mainly on the Sainsbury’s and Dulux accounts in our time at AnalogFolk, developing the initial concept and name for the Sainsbury’s iSpies game and working on both the Colour Britain and #changeyourstory projects.



Razorfish London

• Freelance Creative

  • Apr 2014 - Jul 2014

  The McDonald’s Chicken Legend was a burger with no standout characteristics or personality. We were asked to develop a back story that went beyond the ingredients and taste and came up with "Fearless: the making of a Chicken Legend." The McDonald’s Chicken Legend was a burger with no standout characteristics or personality. We were asked to develop a back story that went beyond the ingredients and taste and came up with "Fearless: the making of a Chicken Legend."



AnalogFolk

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Freelance Creative

  • Jan 2014 - Apr 2014



Isobar

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Creative Director

  • Apr 2013 - Dec 2013

  In April 2013 I was made a Creative Director at Isobar. I was given sole responsibility for running the Google and Scottish Power accounts. Throughout this period I was still very hands on, creating global multimedia campaigns for a number of Google products and overseeing the development of Scottish Power’s mobile app. I also lead pitch teams that won the launch of Google Play Music, Google + Motion, Google Search app. In April 2013 I was made a Creative Director at Isobar. I was given sole responsibility for running the Google and Scottish Power accounts. Throughout this period I was still very hands on, creating global multimedia campaigns for a number of Google products and overseeing the development of Scottish Power’s mobile app. I also lead pitch teams that won the launch of Google Play Music, Google + Motion, Google Search app.



GLUE ISOBAR

• London, United Kingdom

• Associate Creative Director

  • 2010 - Apr 2013

  Responsible for the smooth running and creative output of key client accounts including – Toyota, Visit Sweden, Eristoff Vodka, The Sun and Reebok. I also concepted multimedia campaigns and activation ideas for Auto trader, Kellogg, Reebok, 3 and Codemasters. These included websites, video content, online and mobile advertising, apps, cinema ads, posters , press and radio. I was central to winning pitches for the global launch of Google Chrome, Scottish Power digital activation and Visit Sweden. Towards the end of this period our ECD moved on leaving my creative partner and I as acting CDs for 8 months. Show less



GLUE LONDON/ GLUE ISOBAR

• London, United Kingdom

• Senior Creative

  • Apr 2005 - 2010

  Responsible for creating award winning campaigns for a wide variety of clients including – Nokia, Adidas, COI Royal Marines, Eurostar, McCain, Playstation PSP, MINI, Sky, Pringles, Bacardi/ Eristoff, The Sun, Reebok, Mazda, T-Mobile and Virgin Money. For these clients I concepted and oversaw the production of all aspects of interactive online banner ads, websites, experiential ideas, online video content, press and posters. I was responsible for presenting to and building client relationships. I was also part of winning pitch teams for The Sun and Eristoff Vodka. Throughout this time I was also overseeing and mentoring junior teams. Show less



FREELANCE

• London, United Kingdom

• Freelance Senior Creative

  • 2004 - 2005

  Freelanced at Euro RSCG, Channel 4, TBWA, BIG Communications, MRM Worldwide, Fold 7, 12 Foot 6, 4Creative, BD Network, Engine, Elvis Communications. Freelanced at Euro RSCG, Channel 4, TBWA, BIG Communications, MRM Worldwide, Fold 7, 12 Foot 6, 4Creative, BD Network, Engine, Elvis Communications.



MCCANN ERICKSON

• London, United Kingdom

• Junior/ Middleweight/Senior Creative

  • 1998 - 2004

  I gained valuable experience working on numerous ATL briefs for clients such as Bacardi, Motorola, Coca-Cola, Panasonic, Microsoft, Walls, L’Oreal, Greene King and Cereal Partners. Here I developed traditional skills in TV and radio, alongside press and poster. I often worked as part of pitch teams and frequently presented work to clients. During this time I created an award winning campaign for The charity Refuge. I gained valuable experience working on numerous ATL briefs for clients such as Bacardi, Motorola, Coca-Cola, Panasonic, Microsoft, Walls, L’Oreal, Greene King and Cereal Partners. Here I developed traditional skills in TV and radio, alongside press and poster. I often worked as part of pitch teams and frequently presented work to clients. During this time I created an award winning campaign for The charity Refuge.