Experience

Luby

• Brazil
• Information Technology & Services
• 200 - 300 Employee

• Head of Biz Dev - North America

  • Apr 2022 - Present

  • Responsible for defining and implementing the growth strategy for Luby's expansion across North America;• Leading key strategic activities such as the refiniment of current commercial offering as well as setting up and managing the drivers for short and long term growth alongside the company's CEO;• Responsible for implementing and overseeing all commercial activities for the managed region, including but not limited to: inbound / outbound lead generation, sales ops, sales execution, customer relationship and partner management;• Supporting the commercial team in deals with large prospects, advocating for the lead's interests in internal meetings with Luby's delivery personnel as well as supporting their strategic goals with bespoke solutions;• Participating in industry leading worldwide events across different industries to increase lead generation and enhance the relationship with current clients and potential new partners;Reports:- 15 Regional Representatives;- 3 Business Analysts; Show less

• Biz Dev Manager - North America

  • Oct 2021 - Mar 2022

  • Responsible for sales prospection, execution and operations for all clients from the North America region;• Refined the commercial offering, sales materials and digital channels to create a scalable sales pipeline for foreign clients; • Participated in industry leading events across different industries to increase lead generation and enhance the relationship with current clients;Reports: - 1 Biz Dev Intern

• Group Product Manager - International Tribe

  • Aug 2021 - Oct 2021

  • Responsible for managing the delivery of all international projects of the company;• Managed four Product Owners of different seniority levels, providing guidance and feedback on their respective projects;• Became the go-to-person for all client's delivery needs, interfacing with their decision-makers and driving product development to better address their strategic needs;• Drove product discovery implementation across several projects, applying specific know-how to result in better hypothesis definition, effective research execution, benchmark evaluation and customer journey creation.• Supported the Marketing team with the creation and review of English-based content for the company's website and social media profiles;Direct Reports: 3 Show less

• Senior Product Owner - International Projects

  • May 2021 - Aug 2021

  • Responsible for managing several different projects for Luby's US clients in the Financial Industry;• Product Discovery: Conducted ad hoc and periodical researches as well as stakeholder interviews to drive user discovery for product refinement;• Requirements: Wrote and refined product requirements for each product, as well as tested finished features to make sure the sprint's delivery was in line with the specifications;• Communication: Interfaced with client's internal stakeholders to present project's progress and address any roadblocks faced by the delivery team. Presented project's information during meetings with client's leadership and advocated for the client's interests during Luby's scrum sessions; Show less



White - Meios de Pagamento (+ Banco SEU)

• São Paulo, São Paulo, Brazil

• Product and Operations Specialist

  • Sep 2020 - Feb 2021

  • Reviewed, evaluated, refined and implemented changes to the whole business model in order to adequate the company to modern workplace best practices. • Conducted industry analysis and developed competitors benchmark guides to support the C-Level in enhancing the company’s strategy in the B2B market (B2C for Banco SEU). • Prospected solutions and trained other employees in several subjects, such as the OKR methodology, agile project management best practices, collaboration tools and the automation of sales operations. • Supported the sales senior management in accelerating the lead qualification process and overall sales cycle, which I’ve done throughout the implementation of automated processes and tools for live-tracking the deals pipeline. • Created a marketing department to focus on attending the company’s needs, which included prospecting and dealing with marketing agencies, creating social media profiles and adequating the visual aspects of the company’s sales materials to the industry’s best standards. Show less



Webedia

• France
• Online Audio and Video Media
• 700 & Above Employee

• Product Owner - Gaming Content & Media (Brazil)

  • Mar 2019 - Dec 2019

  • Managed, curated and refined commercial portfolio to ensure that Webedia’s gaming products were coherent to IGN Brasil and Versus audience interests.• Coordinated and implemented projects with the respective tech teams of each website, such as bug correction, implementation of new features and proper translation of data strings.• Identified new opportunities to increase website profitability and content quality, throughout partnership development and creation of new products.• Centralized and coordinated the communication between all stakeholders of Webedia Game Publishing products to guarantee the delivery of sold campaigns both in IGN Brasil and Versus.• Monitored website audience as well as competitor’s performance to extract insights for product refinement and industry analysis.• Developed and published periodical, ad hoc and post-event performance reports along with benchmark analysis. Show less

• Advertising Sales Executive - Gaming & eSports (Brazil)

  • Oct 2018 - Feb 2019

  • Prospected new clients and sold campaigns to Gaming-endemic companies, such as game publishers, specialized retailers, device manufacturers and peripherals manufacturers.• Developed periodical sales reports as well as industry analysis, focusing on potential new partners and meaningful changes that are impacting the industry in Brazil.• Achieved the sales goal in all sales periods in which I held this position.



Fandom

• United States
• Technology, Information and Media
• 300 - 400 Employee

• Content Producer (En) & Community Manager (Pt)

  • Jun 2017 - Jun 2018

  As Content Producer, I was responsible for creating over 200 short videos summarizing the most important information regarding several topics on wiki pages about Movies, TV Series, Games, Anime and Variety, for the English-speaking audience. The responsibilities included:• Scriptwriting• Image and Audio Curation• Video EditingAs Community Manager, along with all the previous responsibilities as community development, I was also responsible for:• Conducting the CRM process through Zendesk for all PT-BR tickets• Developing and delivering all sold campaigns for advertisers in theBrazilian domain• Managing the product localization process for PT-BR strings Show less

• Community Development Representative - Portuguese Speaking Countries

  • May 2016 - May 2017

  • Developed Industry and Market analysis of the Gaming and Entertainment industry in Brazil to support the sales team in increasing sales and brand awareness.• Created and localized content in all verticals of the company in order to ensure that the main Brazilian Portuguese wiki sites were up to date and attractive for the users.• Recruited and managed Brazilian volunteers to support the development of Fandom Brazil through editorial content and website enhancement.• Provided business refinement insights through qualitative and quantitative analysis of online traffic trends and user behaviors in the Brazilian market. Show less



Gracenote

• United States
• Entertainment Providers
• 700 & Above Employee

• Product Strategy Intern

  • Jan 2016 - Apr 2016

  • Gathered inputs and did analysis to propose product refinement and idealization for Gracenote's Advanced Strategy Team for Automotive products. • Developed proposals and wire-framing for GN's Sports Demo UI and content for the Automotive Vertical • Performed market & industry research along with competitive analysis for both Automotive and Music Verticals. • Conducted Focus Groups with internal and external interviewees to refine primary research for Sports Content. • Gathered inputs and did analysis to propose product refinement and idealization for Gracenote's Advanced Strategy Team for Automotive products. • Developed proposals and wire-framing for GN's Sports Demo UI and content for the Automotive Vertical • Performed market & industry research along with competitive analysis for both Automotive and Music Verticals. • Conducted Focus Groups with internal and external interviewees to refine primary research for Sports Content.



Sport Club Corinthians Paulista

• Brazil
• Spectator Sports
• 400 - 500 Employee

• Marketing Intern

  • Mar 2014 - Nov 2014

  • Sponsorships – Prospection and support of sponsors and sponsorship properties for the Professional Soccer Team and MMA Team. • Activations – Brainstormed, developed and coordinated brand activation events for both Corinthians and its sponsors during games of the professional soccer team and supported the activations developed by the sponsors themselves. • Engagement – Supported the Fiel-Torcedor program in developing internal brand activation and revenue development through projects and events that improved the member’s experience. Show less



Danone

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Product Marketing Intern

  • Jan 2013 - Jul 2013

  • Developed analysis and dashboards about my team’s performance and its competitors through measures of KPIs such as: volume and value sales, price index, penetration, distribution, market share by region and distribution channel. • Managed the Package Approval & Implementation Process with packaging design agencies, manufacturers and other areas within the company. • Initiated and Conducted a project for standardizing the visual communication aspects of the company's family size SKU's for all of Danone's brands in Brazil. • Reported investment allocation of the brands Corpus, Danette, Danup and Paulista and input of payments on SAP. Show less