Caitlin Taylor
Marketing Enablement Manager at Syft Analytics- Claim this Profile
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Bio
Credentials
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Digital Public Relations
DSM - Digital School of MarketingAug, 2023- Nov, 2024 -
Women's Leadership
UdemyOct, 2022- Nov, 2024 -
Become a Conversational Support Expert
IntercomFeb, 2022- Nov, 2024 -
Syft Certified Advisor
Syft AnalyticsJan, 2021- Nov, 2024 -
Fundamentals of Digital Marketing
Google Digital Skills For AfricaOct, 2020- Nov, 2024 -
NHI101x: Drawing Nature, Science and Culture: Natural History Illustration 101
University of NewcastleSep, 2020- Nov, 2024 -
Xero Certified Advisor
XeroMar, 2021- Nov, 2024
Experience
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Syft Analytics
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United States
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Software Development
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1 - 100 Employee
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Marketing Enablement Manager
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Jan 2022 - Present
- Conceptualise and implement Syft’s goals for continued growth and expansion into new sectors - Top Performer 2022- Organise successful international trade shows in the UK, US, Canada and Australia- Support the sales team in creating memorable, engaging content- Write compelling marketing mails to existing and prospective clients in diverse regions- Establish and maintain relationships with clients through gifts
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Business Development Manager
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Jan 2021 - Jan 2022
- I called over 2000 potential clients in the UK to see how Syft could help improve their practice- Developed customer-centric prospecting strategies focused on value- Conducted several product webinars- BDM with highest link to revenue in Q1 and Q2 2021
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Researcher
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Sep 2020 - Jan 2021
- I helped a PhD candidate with research and fact-checking related to the Constitutional Court Art Collection - Compiled content for literature reviews and lists for further reading and footnotes - I helped a PhD candidate with research and fact-checking related to the Constitutional Court Art Collection - Compiled content for literature reviews and lists for further reading and footnotes
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Upwork
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United States
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Software Development
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700 & Above Employee
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Editor
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Jun 2020 - Jan 2021
- I edited over 50 research papers written by second-language English speakers, before the authors submitted the paper to an academic journal - Subjects included consumer behavior, lifestyle choices, and socio-cultural trends (one that I'll never forget was a survey of the types of roofs in the Dongcheng District in China) - Line-by-line feedback on spelling, grammar, logic, and structure, and strict adherence to journal style guides - I edited over 50 research papers written by second-language English speakers, before the authors submitted the paper to an academic journal - Subjects included consumer behavior, lifestyle choices, and socio-cultural trends (one that I'll never forget was a survey of the types of roofs in the Dongcheng District in China) - Line-by-line feedback on spelling, grammar, logic, and structure, and strict adherence to journal style guides
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University of the Witwatersrand
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South Africa
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Higher Education
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700 & Above Employee
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Sessional Lecturer
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Feb 2020 - Apr 2020
- I lectured 3rd-year Fine Art students in Art Historical Methodologies just before Covid hit - Facilitated students’ understandings of how groups in power influence what art is considered ‘good’ or valuable - Set and marked several assignments and an exam question - I lectured 3rd-year Fine Art students in Art Historical Methodologies just before Covid hit - Facilitated students’ understandings of how groups in power influence what art is considered ‘good’ or valuable - Set and marked several assignments and an exam question
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Ditsong National Museum of Natural History
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Pretoria, South Africa
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Research Assistant
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Apr 2019 - Nov 2019
- I assisted the Curator of Small Mammals with digitizing the backlog of specimens within the small mammal collection. - I assessed the condition of, and catalogued, over 1000 teeny tiny small mammal skulls. - I assisted the Curator of Small Mammals with digitizing the backlog of specimens within the small mammal collection. - I assessed the condition of, and catalogued, over 1000 teeny tiny small mammal skulls.
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University of the Witwatersrand
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South Africa
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Higher Education
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700 & Above Employee
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Sessional Lecturer
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Jan 2019 - Jul 2019
- I was a sessional lecturer as part of a pilot program within the School of Accountancy, to introduce the Academic Development Unit's critical thinking program to first year engineers. - Managed 12 tutors, facilitating meetings and providing support. - Created and presented lectures on Fees Must Fall, land expropriation, gender, language, and cultural appropriation.
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Critical Thinking Tutor
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Jan 2017 - Jul 2019
In this role within the Academic Development Unit, I tutored Critical Thinking to first-year Engineering students. This involved facilitating discussions around pertinent social issues, introducing students to poetry and literature, and providing academic support. I also assisted students with the development of comprehension and writing skills, as well as providing skills to construct and understand persuasive, cogent arguments through written tasks, tests and essays.
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Supervisor's assistant
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Jul 2018 - Oct 2018
I assisted my Masters supervisor, Dr Alison Kearney, with the installation of her exhibition Beyond the Readymade at Wits Art Museum. I did the nitty-gritty aspects like cleaning display cabinets and straightening labels and artworks. I learned from this experience that it takes dedication and attention to detail to successfully install an eye-catching exhibition. I also learned the importance of understanding, and catering to, your target audience.
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Wits Art Museum
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Johannesburg, South Africa
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Gallery Assistant
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Jun 2018 - Jun 2018
I assisted my supervisor, Dr Alison Kearney, with facilitating a teacher's workshop within the gallery. The workshop involved showing educators how to use art and creativity to teach their students. I learned that there are multiple ways to teach people skills and the value of art, as well as the multiple stakeholders involved in educating students. I assisted my supervisor, Dr Alison Kearney, with facilitating a teacher's workshop within the gallery. The workshop involved showing educators how to use art and creativity to teach their students. I learned that there are multiple ways to teach people skills and the value of art, as well as the multiple stakeholders involved in educating students.
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Lizamore and Associates Art Gallery
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Johannesburg, South Africa
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Assistant - Turbine Art Fair
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Jul 2017 - Jul 2017
I assisted Lizamore and Associates gallery with the installation of their booth at the Turbine Art Fair. I also assisted with transactions, as well as networking with artists and potential clients. I learned the importance of good sales techniques, packing and securing valuable art pieces, as well as the importance of professional and personal networks within the commercial arts sector. I assisted Lizamore and Associates gallery with the installation of their booth at the Turbine Art Fair. I also assisted with transactions, as well as networking with artists and potential clients. I learned the importance of good sales techniques, packing and securing valuable art pieces, as well as the importance of professional and personal networks within the commercial arts sector.
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Lizamore and Associates Art Gallery
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Johannesburg, South Africa
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Gallery Intern
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Apr 2017 - Apr 2017
At Lizamore and Associates, I assisted with administrative tasks, packing artworks, data capture for artworks, and assisting with a gallery opening. I learned the hard work, attention to detail, and networking skills it takes to run a successful commercial art gallery in a competitive environment. At Lizamore and Associates, I assisted with administrative tasks, packing artworks, data capture for artworks, and assisting with a gallery opening. I learned the hard work, attention to detail, and networking skills it takes to run a successful commercial art gallery in a competitive environment.
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Education
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2018 -
University of the Witwatersrand
Master of Arts - MA, History of Art -
2017 - 2017
University of the Witwatersrand
BA (Hons), History of Art - Curatorial Studies -
2014 - 2019
University of the Witwatersrand
Bachelor of Arts - BA, English Literature, Media Studies
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