Experience

REF+

• Brazil
• Advertising Services
• 1 - 100 Employee

• Senior Art Director

  • May 2021 - Present



Agência Digi

• Brazil
• Advertising Services
• 1 - 100 Employee

• Senior Art Director

  • Feb 2019 - Mar 2021

  Worked for well known clients such as: Coca-Cola, Vigor (one of Brazil’s biggest dairy products), Honda (financial services), Fiat, Jeep, Cargill among others.For these clients I’ve developed incentive campaigns, online campaigns, branding and visual identities, and some campaigns for social networks.Throughout this period I’ve participated on pitches to bring some new accounts to the agency and I’m proud to say that I've contributed a lot to win those. To point a few: Honda, Fiat/Jeep and Vigor.Also, during this period i've won 3 international awards:- IMA Summit Awards USA 2020 - Excellence in Employee Incentive ProgramPerfetti Van Melle / Mentos - Desbravadores/Pathfinders campaign https://bit.ly/33kIFZL- IMA Europe Awards 2020 - Best Channel Partner ProgrammeCargill - "Veste a Camisa" campaignhttp://www.imaeurope.com/news/incentive-awards-2020-winners/-IMA Summit Awards USA 2021 - Excellence in Consumer PromotionVigor Grego - "#EsseMomentoéMeu" campaignhttps://imasummitawards.com/2021-winners/



Z515 Propaganda

• Brazil
• Advertising Services
• 1 - 100 Employee

• Senior Art Director

  • Apr 2017 - Oct 2018

  Worked for one of the biggest players in the real estate market in Brazil: Gafisa S.A. Also worked for clientes such: Benx, SKR, Fraiha and BKO.For those, I’ve develop online and offline campaigns concept creating all the materials to the campaigns, such as: visual concepts, branding and visual identities, advertisements, graphic and editorial projects, creation of the materials for the sales stands, image and typography treatment, and some digital campaigns. Worked for one of the biggest players in the real estate market in Brazil: Gafisa S.A. Also worked for clientes such: Benx, SKR, Fraiha and BKO.For those, I’ve develop online and offline campaigns concept creating all the materials to the campaigns, such as: visual concepts, branding and visual identities, advertisements, graphic and editorial projects, creation of the materials for the sales stands, image and typography treatment, and some digital campaigns.



Agência NewE

• Brazil
• Advertising Services
• 1 - 100 Employee

• Senior Art Director

  • Aug 2013 - Jun 2016

  Worked for the largest and biggest players in the real estate market in Brazil such: Cyrela S.A, Living, Odebrecht and OAS. For those clients, i’ve developed offline and online campaigns aiming the real estate market, branding, visual identities, graphic and editorial projects, POS material, image treatment and some digital campaigns.Also worked for Panini Group, an italian comic book and collectable stickers publisher, developing some online and offline campaigns to their products. Worked for the largest and biggest players in the real estate market in Brazil such: Cyrela S.A, Living, Odebrecht and OAS. For those clients, i’ve developed offline and online campaigns aiming the real estate market, branding, visual identities, graphic and editorial projects, POS material, image treatment and some digital campaigns.Also worked for Panini Group, an italian comic book and collectable stickers publisher, developing some online and offline campaigns to their products.



Integer\Outpromo

• Brazil
• Advertising Services
• 1 - 100 Employee

• Senior Art Director

  • Feb 2011 - Aug 2013

  Worked for clients such as: Mondelez, P&G, Reckit Benckiser, Microsoft (Windows), Diageo. For those, I’ve developed branding and visual identities, ads, graphic and editorial projects, POS material, some digital campaigns, brand and product activations, promos, product launches and events. Through these years i can highlight two projects:- Launching of the all new Windows 10 in Brazil, with its of activations in stores - Retail special projects for P&G within one of the largest retail stores in Brazil and the world: Carrefour



BBH Global

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Art Director - freelancer

  • Oct 2010 - Nov 2010

  I’ve developed branding and visual identities, ads, graphic and editorial projects, POS material, some digital campaigns, brand and product activations, promos, product launches and events. I’ve developed branding and visual identities, ads, graphic and editorial projects, POS material, some digital campaigns, brand and product activations, promos, product launches and events.



VML

• United States
• Advertising Services
• 700 & Above Employee

• Senior Art Director - freelancer

  • Aug 2010 - Oct 2010

  Worked exclusively on the squad of special projects responsible for Latam Airlines (TAM Airlines at that time). Developed offline campaigns, branding, onboard menus, internal communication and visual identity. Worked exclusively on the squad of special projects responsible for Latam Airlines (TAM Airlines at that time). Developed offline campaigns, branding, onboard menus, internal communication and visual identity.



Invent Propaganda

• Senior Art Director

  • Feb 2007 - Aug 2010

  Worked for clients such as: Telecom (MDX Brazil - a Motorola company), Real Estate market product launches and restaurant franchising brands. For those, I’ve developed branding and visual identities, ads, graphic and editorial projects, POS material, some digital campaigns, brand and product activations, promos, product launches and events. Worked for clients such as: Telecom (MDX Brazil - a Motorola company), Real Estate market product launches and restaurant franchising brands. For those, I’ve developed branding and visual identities, ads, graphic and editorial projects, POS material, some digital campaigns, brand and product activations, promos, product launches and events.



Publicis

• United States
• Advertising Services
• 700 & Above Employee

• Art Director - freelancer

  • Apr 2010 - May 2010

  I've developed a serie of key visuals for Ballantines Whisky based on lifetime true stories from it’s ambassadors, which were used to start the visual concept of the ATL campaign. I've developed a serie of key visuals for Ballantines Whisky based on lifetime true stories from it’s ambassadors, which were used to start the visual concept of the ATL campaign.



Grupo Rái

• Brazil
• Advertising Services
• 100 - 200 Employee

• Art Director

  • 2006 - 2007



J3P Propaganda

• Art Director

  • Mar 2005 - Jun 2006



Plano 1 Comunicação

• Public Relations and Communications Services
• 1 - 100 Employee

• Jr Art Director

  • 2004 - 2005



Fatburger

• United States
• Restaurants
• 200 - 300 Employee

• Sabbatical years

  • Jan 2001 - Feb 2003

  I went to experience another culture, ideas and lifestyle. I learned English in that period and I had the opportunity to work in areas where in Brazil it would not be possible.- There, I've worked in a burger place franchise called "Fat Burger" located in downtown and other places across USA. I was able to experience the daily life of a restaurant for the 1st time, doing the quality control of the meat, grilling it, assembling the sandwiches, organising the freezer and refrigerator. I went to experience another culture, ideas and lifestyle. I learned English in that period and I had the opportunity to work in areas where in Brazil it would not be possible.- There, I've worked in a burger place franchise called "Fat Burger" located in downtown and other places across USA. I was able to experience the daily life of a restaurant for the 1st time, doing the quality control of the meat, grilling it, assembling the sandwiches, organising the freezer and refrigerator.



The Fish Market Restaurants

• United States
• Restaurants
• 1 - 100 Employee

• Sabbatical years

  • Jan 2001 - Feb 2003

  I went to experience another culture, ideas and lifestyle. I learned English in that period and I had the opportunity to work in areas where in Brazil it would not be possible.- There, I've also worked in a seafood restaurant called “The Fish Market". It’s one of the best known seafood restaurants in San Diego, frequented by many celebrities when they are passing through the city. I worked in several sectors of the restaurant such as: grill, food preparation, washing vegetables and customer service at the fish shopping counter. This made it possible for me to learn a lot because, in the daily interaction with customers, I was able to develop English even more and gain more flexibility in things that I was not aware of. I was responsible for providing all the portions that would be grilled to the customers in the restaurant, quality control of the fish when receiving from the supplier, organization of the freezer, cleaning of the area, etc. Although it was an experience with a not very pleasant smell, lol, it was very enriching.



Oz estratégia+design

• Brazil
• Design Services
• 1 - 100 Employee

• Intern and Designer Jr.

  • Jul 1998 - Jan 2001

  One of the most important, innovative and inventive design agencies in the country, Oz Strategy + Design is responsible for several branding, signage, packaging and editorial projects for important brands in the country such as: Embratel, Instituto Mata Atlântica, Nestlé, Instituto Video Brazil, Unilever, Lacta, Banco Alfa, Penalty, Águas Prata, Bauducco, Sesc, Natura among others.There, I could develop the design background, very good and bold by the way, in graphic design that I have today.