Experience

Centrum för Näringslivshistoria

• Sweden
• Business Consulting and Services
• 1 - 100 Employee

• VP Communication and Editorial Production

  • Apr 2015 - Present

  Head of Communication Department at Centre for Business History (Centrum för Näringslivshistoria), with responsibility both for the centre's own communication and for managing our partners' history marketing-focused activities. Head of Communication Department at Centre for Business History (Centrum för Näringslivshistoria), with responsibility both for the centre's own communication and for managing our partners' history marketing-focused activities.



Voddler

• Stockholm

• Vice President Communication

  • Aug 2010 - Mar 2015

  Head of corporate and consumer communication at Voddler, Scandinavia's leading video-on-demand (VOD) service. Member of excutive management team, manager of communication staff. Responsible for communication platform, both B2C and B2B; conversation strategies in online and offline media; press and media contacts; as well as public and governmental affairs, both on national and EU/Brussels level. Head of corporate and consumer communication at Voddler, Scandinavia's leading video-on-demand (VOD) service. Member of excutive management team, manager of communication staff. Responsible for communication platform, both B2C and B2B; conversation strategies in online and offline media; press and media contacts; as well as public and governmental affairs, both on national and EU/Brussels level.



Springtime-Intellecta

• Sweden
• Public Relations and Communications Services
• 1 - 100 Employee

• Communication Consultant

  • May 2006 - Jul 2010

  Senior communication consultant, focused on strategic corporate communication. Clients from across industries, such as telecom, health care, financial services, culture and media. Projects in marketing-PR, internal communication, change processes, opionion shaping and media relations. Specialized in web-based communiction and social networks ("web 2.0" or "social media" or "user-generated content" with today's jargon). Senior communication consultant, focused on strategic corporate communication. Clients from across industries, such as telecom, health care, financial services, culture and media. Projects in marketing-PR, internal communication, change processes, opionion shaping and media relations. Specialized in web-based communiction and social networks ("web 2.0" or "social media" or "user-generated content" with today's jargon).



Harvard Business School

• United States
• Higher Education
• 700 & Above Employee

• Research Associate

  • Jan 2003 - Mar 2006

  Conducted course development and undertook research and case writing initiatives. Carried out field research at domestic and international companies in Europe and USA. Research interactions with senior managers of large and medium sized organizations across industries and disciplines (strategy, finance, marketing, entrepreneurship, government, etc.) Published teaching cases, research notes and books for use in MBA and Executive Education courses, as well as contributed to books, journal articles, and teaching notes. (For a selection of published cases, visit www.hbsp.com and search for "Sjoman".)



EF Education First

• Switzerland
• Education Management
• 700 & Above Employee

• Director of Production

  • Mar 1997 - Jul 2002

  - Managed 10-person web production department (programmers, webmasters, graphic designers). - Handled recruiting and hiring—full- and part time staff—as well as staff development. - Gathered business requirements from sales, academic and business development departments - Defined feature specification, information architecture, and UI design - Managed 10-person web production department (programmers, webmasters, graphic designers). - Handled recruiting and hiring—full- and part time staff—as well as staff development. - Gathered business requirements from sales, academic and business development departments - Defined feature specification, information architecture, and UI design



SSE Riga

• Riga, Latvia

• Course Director, Introduction to Computers

  • 1996 - 1997

  Course structure development, course material development, course scheduling, staff management. Course structure development, course material development, course scheduling, staff management.