Experience

Sister Merci

• Canada
• Advertising Services
• 1 - 100 Employee

• Director of PR

  • Sep 2022 - Present

• Director of PR

  • Mar 2022 - Sep 2022



Freelance

• Senior Consultant - PR and Communications

  • Nov 2021 - Sep 2022

  Services include:- PR / Communications strategies- Media relations (pitching, press releases, coverage placements)- PR consulting- Brand communications support- Crisis communications- PR account management- Strategic planning- Brand and influencer partnerships Services include:- PR / Communications strategies- Media relations (pitching, press releases, coverage placements)- PR consulting- Brand communications support- Crisis communications- PR account management- Strategic planning- Brand and influencer partnerships



Lush Fresh Handmade Cosmetics North America

• Canada
• Personal Care Product Manufacturing
• 700 & Above Employee

• Communications Manager - PR, Influencers and Events

  • Mar 2020 - Dec 2021

  Responsible for the growth, development and management of Lush’s North American communications efforts, supporting the overall organizational and executional strategy of the department and company. Responsible for identifying, prioritizing and developing plans and tactics for the team related to sales & marketing and brand building initiatives. I support and advise on all crisis comms to the brand director, managing stakeholders and reviewing business opportunities for growth. Responsible for overseeing the management of budgets and ROI by the team to ensure we are investing and planning strategically and staying within budget. Also required to support brief creation, campaign execution and all daily PR activities.

• PR Lead - Brand

  • Apr 2019 - Mar 2020

  Led all US beauty and lifestyle earned media relations for product launches, campaigns and brand storytelling. Drafted press releases, statements, speeches and broadcast briefings for spokespeople across the business. Supported with the comms planning and execution for all ethical campaigns, brand and retail expansion stories. Represented Lush at media events and company meetings in New York, LA and Tokyo.



Nine Point Agency

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Manager

  • Jul 2018 - Mar 2019

  Promoted to Senior Account Manager and leading accounts for clients:- Indigo - JW Marriott Parq Vancouver and the DOUGLAS - Pacific Sands Beach Resort, Tofino- Pan Pacific Whistler Hotels- Park City Utah- Parq Vancouver- The Adventure Group- The Josie- Watermark Beach Resort

• Account Manager

  • Jul 2017 - Jul 2018

  Account Manager at Vancouver based PR agency representing the following travel, tourism and restaurant clients:- Ancora Waterfront Dining & Patio- Indigenous Tourism BC- Indigo - JW Marriott Parq Vancouver and the DOUGLAS - Pacific Sands Beach Resort Tofino- Pan Pacific Whistler Hotels- Park City Utah- Parq Vancouver- The Adventure Group- Watermark Beach Resort



FINN Partners Global Travel

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • Sep 2015 - Mar 2017

  Account Manager responsible for maintaining and developing media activity for clients including Atlantic Canada, City Cruises, Cruise1st.co.uk, Elegant Hotels Barbados, Jordan Tourism Board and Z Hotels.Responsibilities:- Full daily media liaison with all top tier national, consumer, trade, online and broadcast media- Formed, developed and maintained strong relationships with journalists- Drove forward and grew daily activity for all clients- Secured regular media coverage for all clients across a range of media platforms - Daily, weekly and monthly contact with all clients (email, call, meetings)- Reported to the Account Director, Head of PR and CEO - ManagedJunior Account Executive - Reported to all clients in the form of written reports and presentations- Hosted both national and international press trips with UK media on behalf of clients (Barbados, Atlantic Canada and Jordan)- Regular meetings with key media in client locations- Planned and executed client events with top national, consumer and online media

• Senior Account Executive

  • Jan 2015 - Aug 2015

  Represented clients including Atlantic Canada, Elegant Hotels in Barbados, AmaZing Venues, Best Western GB, Cruise1st.co.uk, Z Hotels and Just a Drop.



Rain Communications PR

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Executive

  • Jul 2014 - Dec 2014

  Represented consumer destination and lifestyle clients including McArthurGlen Designer Outlets, Wyevale Garden Centres, AVON, Oxford Street and Midtown (destination in London including the Bloomsbury, Holborn and St Giles areas). Represented consumer destination and lifestyle clients including McArthurGlen Designer Outlets, Wyevale Garden Centres, AVON, Oxford Street and Midtown (destination in London including the Bloomsbury, Holborn and St Giles areas).



Sister London

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • Jun 2014 - Jul 2014

  Promotion to Senior Account Executive lead to representing additional account Seven Dials, in addition to St Martin's Courtyard.

• Account Executive

  • May 2013 - Jun 2014