Experience

Essence Ventures

• Book and Periodical Publishing
• 1 - 100 Employee

• Chief Content Officer

  • Jun 2023 - Present

  New York City Metropolitan Area Driving content and editorial strategy for @Essence publication, @Afropunk @Beautycon & Essence Studios with a focus on amplifying and telling the stories of diverse communities with a focus centering Black women and communities around the world



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• VP, Inclusive Marketing, Disney Entertainment

  • Oct 2022 - Jun 2023

  New York City Metropolitan Area -Ensure there is a clear and cohesive effort to make diverse audiences feel seen, heard and included -Identify areas of growth from a business and audience perspective -Drive increased audience and affinity through collective company marketing



Twitter

• United States
• Software Development
• 700 & Above Employee

• Global Director, Culture & Community

  • Nov 2018 - Oct 2022

  Greater New York City Area -Lead company efforts to better serve and engage the powerful voices and global communities who take to Twitter to share, discover and discuss what matters to them. This role comes to life through Twitter’s brand efforts, campaigns, events and experiences. -Ensure that organizational programs are connective, inclusive and reflective of the global communities Twitter serves



VML

• United States
• Advertising Services
• 700 & Above Employee

• Director, Inclusion and Cultural Resonance

  • Aug 2017 - Nov 2018

  Greater New York City Area A passionate and innovative inclusion, culture, and diversity advocate focused on effective I&D strategy that affects these core areas: · Internal Culture: Focusing on building the foundation and spirit of inclusivity within internal culture and offices. Fostering an open and honest environment that allows employees to feel safe, comfortable and open to learning about, considering and supporting several diverse perspectives. · Recruiting and Hiring Practices:… Show more A passionate and innovative inclusion, culture, and diversity advocate focused on effective I&D strategy that affects these core areas: · Internal Culture: Focusing on building the foundation and spirit of inclusivity within internal culture and offices. Fostering an open and honest environment that allows employees to feel safe, comfortable and open to learning about, considering and supporting several diverse perspectives. · Recruiting and Hiring Practices: Examining and expanding portions of company hiring practices from researching diverse talent pools and sources, to developing programs aimed at increasing diverse candidates. · Work Output/Accountability: Creating and shaping practices and methodologies that introduce the accountability of inclusion within agency creative and strategic outputs · Community Relationships: Researching, initiating, and maintaining relationships with key inclusive partners and organizations, and building a larger footprint within the diverse communities and organizations within the metro areas the agency serves

• Associate Director, Social Media Strategy

  • Feb 2016 - Aug 2017

  Greater New York City Area Core responsibilities: -Lead the creation, development and execution of social media strategies for some of VML's leading global clients (Motorola, Miami Tourism/GMCVB, NBA League Pass) -Work directly with Planning, Analytics and Creative teams to plan, execute and measure all aspects of social media programs -Help to craft and monitor paid social media campaigns including determining targeting and optimization strategies and managing ad campaign budgets -Heavily active in… Show more Core responsibilities: -Lead the creation, development and execution of social media strategies for some of VML's leading global clients (Motorola, Miami Tourism/GMCVB, NBA League Pass) -Work directly with Planning, Analytics and Creative teams to plan, execute and measure all aspects of social media programs -Help to craft and monitor paid social media campaigns including determining targeting and optimization strategies and managing ad campaign budgets -Heavily active in intra-agency diversity efforts and contributor of thought leadership surrounding the topic of diversity within the advertising industry -Assist in business development activities such as contributing to RFP responses and proposals -Provide regular and consistent engagement with clients around all aspects of social programming, and present strategies and channel planning document -Work closely with Planning team to assist with in-depth primary research activations to inform channel planning and recommendations (w/ a specialized focus on authentic multicultural research and audience segmentation) -Oversee and manage complex social media/digital projects from developing and pitching concepts to clients to implementing, executing and reporting on their successes and/or optimizations -Supervise and train junior level resources including social media strategists and coordinators



T3: Now Material

• United States
• Advertising Services
• 1 - 100 Employee

• Sr. Social Media Strategist, Connections

  • May 2015 - Feb 2016

  Greater New York City Area The T3 Connections practice is a strategic integration of social and media with a focus on connecting the right media – owned, earned, paid, shared or rented – with the right person, any time, any device, any place. My core responsibilities as a Sr. Social Strategist included: -Working directly with clients and cross-functional teams to develop briefs that will lead to business-building connections strategies and programs -Propose social media initiatives, pitch social media… Show more The T3 Connections practice is a strategic integration of social and media with a focus on connecting the right media – owned, earned, paid, shared or rented – with the right person, any time, any device, any place. My core responsibilities as a Sr. Social Strategist included: -Working directly with clients and cross-functional teams to develop briefs that will lead to business-building connections strategies and programs -Propose social media initiatives, pitch social media opportunities, and act as point of contact for clients as well as a go-to SME for internal teams -Identifying the optimal platforms for campaign executions and insure all content and message is relevant to the target audience and meets client objectives -Managing social media projects from concept through completion, on schedule, on budget and meeting or exceeding the expectations of the client Show less



iCrossing

• United States
• Advertising Services
• 200 - 300 Employee

• Sr. Strategist, Social Media

  • Aug 2014 - Apr 2015

  Greater New York City Area As a Sr. Social Media Strategist my duties included: -Adapting digital marketing strategies to reflect changes in customer behaviors -Helping clients respond to changes in the competitive landscape or industry trends -Evaluating new social media technologies or market opportunities as they emerge -Analyzing results from primary research and current programs to ensure insights are integrated back to the account team -Developing frameworks to help clients refine their online… Show more As a Sr. Social Media Strategist my duties included: -Adapting digital marketing strategies to reflect changes in customer behaviors -Helping clients respond to changes in the competitive landscape or industry trends -Evaluating new social media technologies or market opportunities as they emerge -Analyzing results from primary research and current programs to ensure insights are integrated back to the account team -Developing frameworks to help clients refine their online strategies Show less



Moguldom

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Freelance Journalist

  • Apr 2009 - Nov 2014

  A frequent freelance writer, I am very comfortable within the lifestyle, fashion, and entertainment fields. As a young African-American woman I am always on the pulse of urban women’s news, issues and hot topics.



OTRIAD Digital Marketing

• Advertising Services

• Director of Social Media & Content

  • Jan 2011 - Aug 2014

  greater new york city area As the Director of Social Media and Content at Otriad Marketing I was in charge of leading a talented team to help develop creative branded content and social media campaigns for a diverse client portfolio. My team created optimized content for a variety of mediums (video, online, print) to accompany innovative digital marketing campaigns. I also helped to gain strategic branded content alliances to aggregate useful content partnerships. I also created unique social media initiatives, while… Show more As the Director of Social Media and Content at Otriad Marketing I was in charge of leading a talented team to help develop creative branded content and social media campaigns for a diverse client portfolio. My team created optimized content for a variety of mediums (video, online, print) to accompany innovative digital marketing campaigns. I also helped to gain strategic branded content alliances to aggregate useful content partnerships. I also created unique social media initiatives, while using measurement tactics to measure audience engagement and overall brand awareness. Show less



Don Diva Magazine

• Publicity & Digital Strategy Consultant/ Freelance Journalist

  • Mar 2009 - Oct 2013

  I assisted Don Diva Magazine in moving their brand into the digital age, and redefining their brand through a variety of channels as a consultant for Public Relations and Social Media Marketing, as well as overall branding strategies. Also as avid freelance writer and features contributor, I have written various feature articles for the popular urban magazine including select celebrity interviews with top names in urban entertainment such as P. Diddy, and film director Antoine Fuqua (Training… Show more I assisted Don Diva Magazine in moving their brand into the digital age, and redefining their brand through a variety of channels as a consultant for Public Relations and Social Media Marketing, as well as overall branding strategies. Also as avid freelance writer and features contributor, I have written various feature articles for the popular urban magazine including select celebrity interviews with top names in urban entertainment such as P. Diddy, and film director Antoine Fuqua (Training Day, Brooklyn’s Finest). Show less



InterFACE Talent Network

• United States
• Entertainment Providers
• 1 - 100 Employee

• Director of Communications

  • Sep 2006 - May 2012

  Greater New York City Area As the Director of Communications for InterFACE I was the liaison between publicity firms and the corporation to manage company reputation management in both online and traditional media platforms. I also helped to establish and develop InterFACE's social media channels with strategic content and overall tone. I also created content for a variety of uses including video, online, print campaigns, as well as internal company communication. I managed several internal and external initiatives and… Show more As the Director of Communications for InterFACE I was the liaison between publicity firms and the corporation to manage company reputation management in both online and traditional media platforms. I also helped to establish and develop InterFACE's social media channels with strategic content and overall tone. I also created content for a variety of uses including video, online, print campaigns, as well as internal company communication. I managed several internal and external initiatives and events that were pertinent to developing a company culture and overall brand awareness. Show less



319 Public Relations

• Ceo And Founder

  • Apr 2009 - Jan 2012

  319 Public Relations specializes in image consulting and branding, writing services, content and optimization consulting, press release distribution and monitoring, media placement and coaching, as well as event planning and all publicity services.