Manager Insurance Digital Experience for CAA Club Group

• Mar 2023 - Present

Digital Marketing Strategist

• Jul 2013 - Mar 2023

Work with business teams to collaborate on marketing campaigns, across all media outlets, solving complicated business, brand, marketing and technology problems. Develop unique strategies and build upon current strategies within the digital arena to meet/exceed objectives. Execute projects that are high quality, on brand, on time and on budget. Analyze web traffic metrics and suggest solutions to boost digital engagement. Align user experience design with the business goals and strategy of the company. Partner with key stakeholders across business units to understand the business needs, customer insights, competitive landscape and define online solutions as well as user experience design to achieve business objectives. Create and maintain the UX strategy, design guidelines and best practices through documentation and supporting illustrations, including storyboards and context scenarios; actively apply to develop high-quality user flows and end-to-end experiences. Leads relationship with IT and agency vendors.

Creative Technologist

• Apr 2012 - Jun 2013

Responsibilities included design and developing websites, maintaining a large bilingual WordPress website, managing email marketing campaigns including: design, development and deployment. Designed and developed Flash banner ads. Produced print collateral: brochures, kit folder, fund fact sheets and print ads. Responsibilities included design and developing websites, maintaining a large bilingual WordPress website, managing email marketing campaigns including: design, development and deployment. Designed and developed Flash banner ads. Produced print collateral: brochures, kit folder, fund fact sheets and print ads.

Freelance Designer

• 2012 - 2012

Involved with brand development, packaging design, and graphic design. Involved with brand development, packaging design, and graphic design.

Web Designer

• Nov 2008 - Aug 2011

Working at an online marketing firm I was involved with the creation and execution of a variety of integrated digital marketing strategies, including microsites, email campaigns, and social media. I have designed and produced websites using HTML, CSS, PHP, MySQL, Flash, and JQuery. Accounts: Canadian Diabetes Association, World Vision, Heart and Stroke Working at an online marketing firm I was involved with the creation and execution of a variety of integrated digital marketing strategies, including microsites, email campaigns, and social media. I have designed and produced websites using HTML, CSS, PHP, MySQL, Flash, and JQuery. Accounts: Canadian Diabetes Association, World Vision, Heart and Stroke

Graphic Designer

• 2007 - 2008

Involved with brand development, packaging design, and graphic design. Accounts: Dare Foods Involved with brand development, packaging design, and graphic design. Accounts: Dare Foods

Freelance Graphic Designer

• May 2007 - Sep 2007

Involved with brand development, packaging design, and graphic design. Account: Metro Foods Involved with brand development, packaging design, and graphic design. Account: Metro Foods

Graphic Designer

• 2005 - 2007

Designed and produced a monthly catalogue for Dell Computers. Strategically focused each edition around a relevant theme to communicate brand benefits, build brand loyalty and educate the consumer in the latest trends in technology. Themes such as mobility, customization, and security giving added value to the publication. Accounts: Esso Canada, Dell Computers, Air France, and Hockey Canada Designed and produced a monthly catalogue for Dell Computers. Strategically focused each edition around a relevant theme to communicate brand benefits, build brand loyalty and educate the consumer in the latest trends in technology. Themes such as mobility, customization, and security giving added value to the publication. Accounts: Esso Canada, Dell Computers, Air France, and Hockey Canada

Freelance Graphic Designer

• 2004 - 2005

Designed and produce weekly flyer pages and the yearly catalogue for Canadian Tire. Content included automotive, hardware and housewares. Designed and produce weekly flyer pages and the yearly catalogue for Canadian Tire. Content included automotive, hardware and housewares.

Freelance Graphic Designer

• Jan 1997 - Jan 2002

Involved with brand development, marketing, promotions, packaging design, structural design and graphic design. Responsibilities included: structural design of POP displays and packaging systems using a variety of materials, constructing realistic three-dimensional packaging mockups, graphic design and illustrating in both traditional and digital media. Designed and produced a yearly 64 page business to business to business catalogue for MSC International a giftware and houseware distributor. Involved with brand development, marketing, promotions, packaging design, structural design and graphic design. Responsibilities included: structural design of POP displays and packaging systems using a variety of materials, constructing realistic three-dimensional packaging mockups, graphic design and illustrating in both traditional and digital media. Designed and produced a yearly 64 page business to business to business catalogue for MSC International a giftware and houseware distributor.