Experience

Argon 18

• Canada
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Manager, Partnerships and Athlete Sponsorship

  • Mar 2023 - Present



Elka Suspension

• Canada
• Automotive
• 1 - 100 Employee

• Director of Sales & Marketing

  • Oct 2021 - Mar 2023

  Responsible for enhancing brand value through aftermarket dealership sales, direct-to-customer and OEM sales. Leading the sales and marketing team in delivering a world-class customer experience that reflects the quality of the product. Managing brand communications and messaging on the brand's platform and through a network of factory sponsored athletes and industry influencers. Responsible for enhancing brand value through aftermarket dealership sales, direct-to-customer and OEM sales. Leading the sales and marketing team in delivering a world-class customer experience that reflects the quality of the product. Managing brand communications and messaging on the brand's platform and through a network of factory sponsored athletes and industry influencers.



Big Jack's Factory

• Canada
• Advertising Services
• 1 - 100 Employee

• Managing Director - North America

  • Jun 2015 - Sep 2021

  Assisting clients in content marketing strategy and acting as a producer to bring their projects to life. That means identifying and managing the best talent for the task both internally and externally to make sure we successfully deliver the project, on time and on budget. I also support clients directly with marketing strategy, scriptwriting, and directing projects. Assisting clients in content marketing strategy and acting as a producer to bring their projects to life. That means identifying and managing the best talent for the task both internally and externally to make sure we successfully deliver the project, on time and on budget. I also support clients directly with marketing strategy, scriptwriting, and directing projects.



That's Nice

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jan 2014 - Jun 2015

  Responsible for the strategy towards key accounts and project delivery to customers in the life science market. Areas of work include strategic development: marketing research, brand identity, positioning, messaging development, graphical identity; and tactical implementation: PR, media, advertising, web, social media, documentation, content management, video production, trade shows and events. Responsible for the strategy towards key accounts and project delivery to customers in the life science market. Areas of work include strategic development: marketing research, brand identity, positioning, messaging development, graphical identity; and tactical implementation: PR, media, advertising, web, social media, documentation, content management, video production, trade shows and events.



Société de transport de Montréal

• Canada
• Truck Transportation
• 700 & Above Employee

• Marketing & Business Development Corporate Advisor

  • Dec 2011 - Dec 2013

  Responsbile to increase customer usage and retention with loyalty initiatives through partnerships with local businesses. + Worked on a customer loyalty program with a mobile application with 25k members in first 6 months. + Built the economic model of the new mobile application. + Developed a network of 100+ merchant partners. + Designed an on-line corporate store platform. Responsbile to increase customer usage and retention with loyalty initiatives through partnerships with local businesses. + Worked on a customer loyalty program with a mobile application with 25k members in first 6 months. + Built the economic model of the new mobile application. + Developed a network of 100+ merchant partners. + Designed an on-line corporate store platform.



UQAM | Université du Québec à Montréal

• Canada
• Higher Education
• 700 & Above Employee

• MBA Lecturer / Marketing

  • Jan 2013 - Jun 2013

  Introduction to marketing. Marketing strategy applied to cities, public services and non-profit organisations. Introduction to marketing. Marketing strategy applied to cities, public services and non-profit organisations.



Amcor

• Switzerland
• Packaging and Containers Manufacturing
• 700 & Above Employee

• Director of Marketing & Business Development

  • Aug 2008 - Aug 2011

  Amcor Glass Tubing (formely Alcan) is a 150M glass manufacturer based in the USA and Europe servicing the pharmaceutical industry. Management of global business unit marketing strategy for 9 facility pharmaceutical glass manufacturing operation. + Built initial stand alone marketing plan for $140M manufacturing operation in USA and Europe. + Developed a new corporate identity and marketing campaign. + Business valuation for divestiture increased by 80%. Amcor Glass Tubing (formely Alcan) is a 150M glass manufacturer based in the USA and Europe servicing the pharmaceutical industry. Management of global business unit marketing strategy for 9 facility pharmaceutical glass manufacturing operation. + Built initial stand alone marketing plan for $140M manufacturing operation in USA and Europe. + Developed a new corporate identity and marketing campaign. + Business valuation for divestiture increased by 80%.



Rio Tinto

• United Kingdom
• Mining
• 700 & Above Employee

• Sales Administrator, Aluminium - Asia-Pacific and North-America

  • Nov 2005 - Aug 2008

  Management contractual transactions of 25 Asia-Pacific $ North-America accounts + Coordinated transactions/shipments from 7 aluminum smelters. + Led 2 Lean Six Sigma continuous improvement projects. + Delivered an improved supply analysis tool for the company's largest account. Management contractual transactions of 25 Asia-Pacific $ North-America accounts + Coordinated transactions/shipments from 7 aluminum smelters. + Led 2 Lean Six Sigma continuous improvement projects. + Delivered an improved supply analysis tool for the company's largest account.



Randstad Canada

• Canada
• Staffing and Recruiting
• 700 & Above Employee

• Concept Director

  • Aug 2001 - Feb 2005

  Randstad is one of the world's largest staffing firms with more than 50 branches in Canada. My role as the Concept Director was to define and execute the positioning and marketing strategy for the Accounting & Finance Division Develop and implement the marketing strategy and operation process for the Accounting & Finance staffing division. + Built the customer base for launch of a new office. + Launched the first Accounting & Finance division in region. + Designed a new operating process for recruiters and sales people. + Trained & Coached 12 staff in 5 offices across Canada. Show less