Keana McGrath

Copywriter at Evoke
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Contact Information
us****@****om
(386) 825-5501
Location
San Diego, California, United States, US

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Bio

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Credentials

  • Google Analytics
    Google
    Oct, 2017
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 400 - 500 Employee
    • Copywriter
      • Mar 2021 - Present

    • United States
    • Staffing and Recruiting
    • 700 & Above Employee
    • Marketing Specialist
      • May 2020 - Mar 2021

      -Write copy for social, ads, blogs, webpages and newsletters across all company brands — cater copy to the differing voice in each individual brand. - Create copy and manage weekly internal newsletter, announcements and company intranet. -Interview clinicians, manage and write copy for monthly external newsletter to all clinicians.-Create copy for external client newsletters, pitches and mock-up ads/social. -Content creation for email marketing campaigns to clinicians, clients and possible leads. -Write SEO copy in blogs and social to raise brand awareness and drive traffic to our site. -Collaborate with team members on both internal and external marketing initiatives with creating copy, editing, assisting in pitches, gathering interviews and more.

    • Marketing Coordinator
      • May 2019 - May 2020

      -Support the in-house marketing team in coordinating logistics for conferences, business meetings and pitches. -Create copy and content for social posts, ads, newsletters and blogs across all company brands. -Edit corporate documents, website copy, external marketing materials, etc., both print and digital.-Interview clinicians and write content for company blogs, social posts and newsletters.-Assist and balance varying copy projects on both internal and external marketing teams.

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Freelance Writer
      • Jan 2017 - May 2020

      -Responsible for completing assigned stories for both web and quarterly print in the San Diego and Greater Palm Springs Area -Pitching and writing various types of content including features, listicles, and interviews -Ability to research topics on pitched ideas and communicate it to a target audience in a knowledgeable manner -Responsible for completing assigned stories for both web and quarterly print in the San Diego and Greater Palm Springs Area -Pitching and writing various types of content including features, listicles, and interviews -Ability to research topics on pitched ideas and communicate it to a target audience in a knowledgeable manner

    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Communication Specialist
      • Oct 2017 - May 2019

      -Manage social media and websites, including gathering, writing and pitching content for monthly social media calendars on 25+ social accounts throughout San Diego, Riverside, San Bernardino and Imperial Counties. -Create social media campaigns and ensuring they are well-designed, professional and on-brand.-Develop and implement external communication plans and materials to increase awareness, ensuring consistent messaging. Content made includes donation pages, websites, social posts, invitations, emails and brochures.-Write and edit press releases to distribute/pitch to local media, develop and maintain media relationships and contact lists, as well as media monitoring and reporting. -Create and manage Crowdfunding and Peer to Peer donation pages and campaigns. -Facilitate and promote events to produce awareness of the brand in San Diego. Design and implement creative assets for promotion, strategy to boost fundraising and attendance. Events include annual sponsored games with The Padres and The Gulls, as well as several holiday events with Westfield Fashion Valley Mall. -Coordinate Advisory Board relationships by working with the PR Committee to strategically create and implement PR ideas and tactics

    • Hospitality
    • 1 - 100 Employee
    • Front Desk Admin, Assistant in Content Marketing
      • 2016 - Jul 2017

      -Marketing Assistance: Created content for hotel blog, replied to online guest reviews, and helped edit and contribute content for the hotel newsletter in addition to front desk duties -Front Desk: Engagement in hospitality for 100+ guests daily during the checking in and out process, as well as overall guest needs and interactions, all while keeping confidential information in a professional manner -Concierge: Ability to cater to cater to individual guests’ needs in regards to San Diego’s tourism scene-After only four months of employment, I was responsible for training five new employees in the Hotel’s guidelines and level of customer service standards

    • United States
    • Apparel & Fashion
    • 700 & Above Employee
    • Sales Associate
      • Aug 2015 - Mar 2016

      Sales, Cashier, Inventory, Fashion Advising Sales, Cashier, Inventory, Fashion Advising

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Sales Associate
      • Jan 2014 - Mar 2016

      Sales Associate, Cashier, Inventory, Packaging, Farmer's Market Set-Up/Tear-Down Sales Associate, Cashier, Inventory, Packaging, Farmer's Market Set-Up/Tear-Down

    • Barista- Specialty Coffee
      • Jun 2015 - Jan 2016

      Specialty Coffee Barista; Duties include Espresso Based Drinks, Pour-Overs, French-Press, Sales, Cleaning, Inventory, etc. Specialty Coffee Barista; Duties include Espresso Based Drinks, Pour-Overs, French-Press, Sales, Cleaning, Inventory, etc.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Cleaning Services
      • May 2011 - 2014

      Cleaning of Dorms, Facilities, Apartments, Trash Management, etc. Cleaning of Dorms, Facilities, Apartments, Trash Management, etc.

    • Server
      • 2010 - 2011

      Server in Dining Hall of an Assisted Living, Individual Retirement Home Server in Dining Hall of an Assisted Living, Individual Retirement Home

Education

  • Point Loma Nazarene University
    Bachelor’s Degree, English Language and Literature, General
    2011 - 2015

Community

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