Keana McGrath
Copywriter at Evoke- Claim this Profile
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Bio
Credentials
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Google Analytics
GoogleOct, 2017- Nov, 2024
Experience
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Evoke
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United States
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Advertising Services
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400 - 500 Employee
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Copywriter
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Mar 2021 - Present
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Aya Healthcare
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United States
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Staffing and Recruiting
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700 & Above Employee
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Marketing Specialist
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May 2020 - Mar 2021
-Write copy for social, ads, blogs, webpages and newsletters across all company brands — cater copy to the differing voice in each individual brand. - Create copy and manage weekly internal newsletter, announcements and company intranet. -Interview clinicians, manage and write copy for monthly external newsletter to all clinicians.-Create copy for external client newsletters, pitches and mock-up ads/social. -Content creation for email marketing campaigns to clinicians, clients and possible leads. -Write SEO copy in blogs and social to raise brand awareness and drive traffic to our site. -Collaborate with team members on both internal and external marketing initiatives with creating copy, editing, assisting in pitches, gathering interviews and more.
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Marketing Coordinator
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May 2019 - May 2020
-Support the in-house marketing team in coordinating logistics for conferences, business meetings and pitches. -Create copy and content for social posts, ads, newsletters and blogs across all company brands. -Edit corporate documents, website copy, external marketing materials, etc., both print and digital.-Interview clinicians and write content for company blogs, social posts and newsletters.-Assist and balance varying copy projects on both internal and external marketing teams.
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Locale Lifestyle Magazine
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Freelance Writer
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Jan 2017 - May 2020
-Responsible for completing assigned stories for both web and quarterly print in the San Diego and Greater Palm Springs Area -Pitching and writing various types of content including features, listicles, and interviews -Ability to research topics on pitched ideas and communicate it to a target audience in a knowledgeable manner -Responsible for completing assigned stories for both web and quarterly print in the San Diego and Greater Palm Springs Area -Pitching and writing various types of content including features, listicles, and interviews -Ability to research topics on pitched ideas and communicate it to a target audience in a knowledgeable manner
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The Salvation Army
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United States
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Non-profit Organizations
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700 & Above Employee
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Communication Specialist
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Oct 2017 - May 2019
-Manage social media and websites, including gathering, writing and pitching content for monthly social media calendars on 25+ social accounts throughout San Diego, Riverside, San Bernardino and Imperial Counties. -Create social media campaigns and ensuring they are well-designed, professional and on-brand.-Develop and implement external communication plans and materials to increase awareness, ensuring consistent messaging. Content made includes donation pages, websites, social posts, invitations, emails and brochures.-Write and edit press releases to distribute/pitch to local media, develop and maintain media relationships and contact lists, as well as media monitoring and reporting. -Create and manage Crowdfunding and Peer to Peer donation pages and campaigns. -Facilitate and promote events to produce awareness of the brand in San Diego. Design and implement creative assets for promotion, strategy to boost fundraising and attendance. Events include annual sponsored games with The Padres and The Gulls, as well as several holiday events with Westfield Fashion Valley Mall. -Coordinate Advisory Board relationships by working with the PR Committee to strategically create and implement PR ideas and tactics
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Paradise Point, A Destination Hotel
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Hospitality
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1 - 100 Employee
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Front Desk Admin, Assistant in Content Marketing
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2016 - Jul 2017
-Marketing Assistance: Created content for hotel blog, replied to online guest reviews, and helped edit and contribute content for the hotel newsletter in addition to front desk duties -Front Desk: Engagement in hospitality for 100+ guests daily during the checking in and out process, as well as overall guest needs and interactions, all while keeping confidential information in a professional manner -Concierge: Ability to cater to cater to individual guests’ needs in regards to San Diego’s tourism scene-After only four months of employment, I was responsible for training five new employees in the Hotel’s guidelines and level of customer service standards
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Urban Outfitters
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United States
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Apparel & Fashion
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700 & Above Employee
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Sales Associate
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Aug 2015 - Mar 2016
Sales, Cashier, Inventory, Fashion Advising Sales, Cashier, Inventory, Fashion Advising
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The Cravory
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United States
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Food and Beverage Services
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1 - 100 Employee
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Sales Associate
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Jan 2014 - Mar 2016
Sales Associate, Cashier, Inventory, Packaging, Farmer's Market Set-Up/Tear-Down Sales Associate, Cashier, Inventory, Packaging, Farmer's Market Set-Up/Tear-Down
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Barista- Specialty Coffee
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Jun 2015 - Jan 2016
Specialty Coffee Barista; Duties include Espresso Based Drinks, Pour-Overs, French-Press, Sales, Cleaning, Inventory, etc. Specialty Coffee Barista; Duties include Espresso Based Drinks, Pour-Overs, French-Press, Sales, Cleaning, Inventory, etc.
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Point Loma Nazarene University
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United States
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Higher Education
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700 & Above Employee
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Cleaning Services
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May 2011 - 2014
Cleaning of Dorms, Facilities, Apartments, Trash Management, etc. Cleaning of Dorms, Facilities, Apartments, Trash Management, etc.
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Server
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2010 - 2011
Server in Dining Hall of an Assisted Living, Individual Retirement Home Server in Dining Hall of an Assisted Living, Individual Retirement Home
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Education
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Point Loma Nazarene University
Bachelor’s Degree, English Language and Literature, General