Experience

FMCG Direct

• United States
• Financial Services
• 1 - 100 Employee

• Vice President

  • Sep 2010 - Present

  Serve as the Campaign Deployment Practice Leader and as one of eleven Officers of the firm Program Management • Serve as the practice leader and primary point of contact for the firm's retail banking clients; collaborate daily with bank executives, credit bureaus, design agencies, print vendors, and specialists from other marketing channels • Lead the design, testing, planning, and implementation of omnichannel marketing campaigns for prospect and customer acquisition and utilization; manage and facilitate the production of all marketing campaigns (250+ per year; 3000+ engagements since 2010) • Drive consensus and gain approval from multiple stakeholders across banking organizations; demonstrate strong leadership and communication skills to move projects forward by achieving buy-in from key decision makers, often with varied points of view • Analyze bank data and conduct competitive analyses to better inform direct marketing offers and future opportunities • Author business cases that validate the profitability of our campaigns in an effort to inform decision making Creative Development / Financial Management / Print Production • Design and implement A/B tests to optimize creative packages and maximize campaign ROI; work with the campaign reporting and analytics team to compile and review campaign performance • Oversee design and production teams to deliver targeted compelling messages that drive response • Serve as a brand guardian by ensuring that marketing communications are aligned with brand guidelines • Manage the team responsible for meticulous proofreading and coordination of extensive revisions from reviewers across multiple departments • Develop and maintain budgets and forecasts; source estimates from and negotiate with outside suppliers to ensure competitive prices • Procure print and lettershop specifications with full knowledge of the requisite print process; advise on the most suitable equipment and vendors for all campaigns Show less



Universal Pictures

• Entertainment Providers
• 700 & Above Employee

• Field Marketing Representative

  • Aug 2008 - May 2010

  • Created relevant, timely, and unique marketing campaigns for Universal Pictures’ feature films that effectively and efficiently reached the college audience • Coordinated advance screenings and Q&A sessions for Universal’s films including FLASH OF GENIUS, THE EXPRESS, ROLE MODELS, FROST/NIXON, FAST & FURIOUS, THE FOURTH KIND, MACGRUBER, and GET HIM TO THE GREEK in theaters ranging from 250-1000 seats • Worked with on-campus media outlets to secure promotional ads, on-air giveaways, film features, previews, and reviews Show less



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Summer Marketing Associate

  • May 2009 - Aug 2009

  • Conducted a deep dive competitive analysis of the unflavored enhanced water category, with a specific focus on the brand equity, benefit claims, and marketing plan of Coca-Cola owned SmartWater • Recommended and began to implement a strategic marketing plan for PepsiCo in regard to SmartWater and presented my recommendations to PepsiCo senior executives • Attended Propel staff meetings including brand architecture, grassroots marketing, and powder innovation meetings that enhanced my knowledge of the brand and the PepsiCo culture Show less



U.S. News & World Report

• United States
• Internet Publishing
• 300 - 400 Employee

• Market Research Intern

  • Sep 2008 - Dec 2008

  • Conducted U.S. News & World Report focus groups on the teen and college consumer markets to provide strategic advice and insights into college life • Collaborated with the team to develop and execute buzz-marketing and news-generating consumer promotions • Authored monthly teen and college trend reports for inclusion in U.S. News’ internal marketing research report • Conducted U.S. News & World Report focus groups on the teen and college consumer markets to provide strategic advice and insights into college life • Collaborated with the team to develop and execute buzz-marketing and news-generating consumer promotions • Authored monthly teen and college trend reports for inclusion in U.S. News’ internal marketing research report



Kaplan Test Prep

• United States
• Education Administration Programs
• 700 & Above Employee

• Instructor

  • Oct 2006 - Sep 2008

  • Certified to teach Kaplan Curriculum for the SAT, PSAT, ACT, LSAT, GMAT, GRE, ISEE & SHSAT standardized tests • Worked with over 100 students in both classroom and one-on-one settings in order to increase their test scores • Certified to teach Kaplan Curriculum for the SAT, PSAT, ACT, LSAT, GMAT, GRE, ISEE & SHSAT standardized tests • Worked with over 100 students in both classroom and one-on-one settings in order to increase their test scores



Ralph Lauren

• United States
• Apparel & Fashion
• 700 & Above Employee

• Summer Associate, Corporate Communications

  • May 2008 - Aug 2008

  • Presented a 40-page luxury brand competitive analysis based on growth opportunities, brand extensions, competitive environment, global store openings, and sales initiatives • Created written materials, including press releases and pitch letters for the launch of the RUGBY e-commerce site • Presented a 40-page luxury brand competitive analysis based on growth opportunities, brand extensions, competitive environment, global store openings, and sales initiatives • Created written materials, including press releases and pitch letters for the launch of the RUGBY e-commerce site



Warner Records

• Musicians
• 200 - 300 Employee

• Assistant to the Senior VP of Warner Bros. Records, Publicity

  • Jun 2006 - Sep 2007

  • Handled interviews, review requests, tickets, and credentials for Madonna’s Confessions on a Dance Floor World Tour• Organized in-store appearances for artists including The Goo Goo Dolls, Michelle Branch, and Santana and contacted local and national media outlets for possible interview opportunities• Created written materials, including press releases, media alerts, and pitch letters for artists including Madonna and Cher

• Assistant to the Senior VP of Video Promotion

  • Jun 2003 - May 2006

  • Wrote and submitted music video submission forms for Green Day and Paris Hilton to MTV Networks, BET, and FUSE• Organized artist interviews including Fleetwood Mac, Josh Groban, and Eric Clapton with secondary video shows (approx. 400), secondary cable outlets (approx. 10), and video pools (approx. 5)