Experience

OpsMx

• United States
• Software Development
• 1 - 100 Employee

• Director Marketing - Demand Generation

  • Jul 2020 - 3 years 6 months

  San Francisco Bay Area Responsible for all aspects of marketing, concentrating on- effective SDR outreach, demand generation (campaign design, creative, and execution), webinars, SEO, SEM, SMM, events, website, partners and open source community outreach, and brand. Heading a team of 20+ senior marketing professionals & inside sales reps.



IdeaClicks

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Outreach

  • Apr 2019 - Jul 2020

  San Francisco Bay Area Focused on bringing AI technologies to Sales and Marketing. Digital Business Enabler, Digitally enabling businesses and generating qualified online leads using AI and helping startup to scale. As AWS accredited Professional, Provide guidance for Startups to adopt Cloud i.e. AWS. Setting up complete eco-system to enable innovation. Automating the entire process, thereby allowing leaders to focus on business goals and leaving the tech to experts. Motivate team members to adopt and learn new… Show more Focused on bringing AI technologies to Sales and Marketing. Digital Business Enabler, Digitally enabling businesses and generating qualified online leads using AI and helping startup to scale. As AWS accredited Professional, Provide guidance for Startups to adopt Cloud i.e. AWS. Setting up complete eco-system to enable innovation. Automating the entire process, thereby allowing leaders to focus on business goals and leaving the tech to experts. Motivate team members to adopt and learn new technologies and business avenues. Create awareness through thought leadership blogs on emerging tech. Show less



Accops

• India
• Computer and Network Security
• 100 - 200 Employee

• Vice President Marketing & Strategy

  • Nov 2018 - Mar 2019

  Pune Area, India Operating at the cusp of building brands and making business impact through marketing, I have successfully led the Corporate Brand Refresh for the organisation. I also lead the marketing - responsible for all the facets - Pipeline and Influencer Marketing- through Analyst Engagement and Media Relations; and Brand Building across channels. The scope includes the messaging architecture, content marketing strategy, digital initiatives, Social Media leverage for brand and lead, AR, PR, Account… Show more Operating at the cusp of building brands and making business impact through marketing, I have successfully led the Corporate Brand Refresh for the organisation. I also lead the marketing - responsible for all the facets - Pipeline and Influencer Marketing- through Analyst Engagement and Media Relations; and Brand Building across channels. The scope includes the messaging architecture, content marketing strategy, digital initiatives, Social Media leverage for brand and lead, AR, PR, Account based marketing, working with 75+ strong partner ecosystem. • Lead Global marketing: Ownership for designing the entire message and media strategy for the organization and defining and executing the Pull and Push marketing strategy to contribute to the MQL’s. Successfully delivered on the sales enablement charter as well as the Go-to-Market strategy across the offerings. My current role entrusts me with the responsibility of formalizing the company’s strategic-planning processes, forging new working relationships and synergies across the organization, and establishing greater transparency and accountability for those people carrying out the company’s strategy. Its a part of my job description to challenge usual thinking and discuss the subjects no one else wants to touch so that these issues no longer serve as barriers to agreement and action. To sum up am a doers first, with the mandate, credentials, and desire to act as well as advise. Key wins: 40 Crore sales pipeline. Featured in Magic Quadrant of markets & markets. Helped sales team close 1 multimillion-dollar deal. Show less



CloudHedge

• United States
• Software Development
• 1 - 100 Employee

• Vice President Of Marketing And Business Development

  • Jan 2018 - Oct 2018

  New Jersey CloudHedge analyzes existing applications and "automatically" recommends and transforms monolith applications to cloud-native. Industry’s 1st intelligent automation service for Application Discovery, Deployment, and Optimization. It enables production grade deployment using any type of services (IaaS - AWS, Azure, Google Cloud, Private Cloud).



Hitachi Vantara

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Director of Marketing and Business Development

  • Jul 2015 - Dec 2017

  Pune Area, India Ran a Bootstrapped Opex Software and took it from 10 people to 55, Helped sell Opex to REAN cloud now Hitachi Vantara, and today am marketing for ~300 people. Pivoted the org as needed Responsibilities included everything from Janitor to working with CxOs, across the length and breadth of the organization. Develop, strategize, execute and optimize sales, defining marketing function, setting up marketing function from scratch, to running programs to acquire customers in North America… Show more Ran a Bootstrapped Opex Software and took it from 10 people to 55, Helped sell Opex to REAN cloud now Hitachi Vantara, and today am marketing for ~300 people. Pivoted the org as needed Responsibilities included everything from Janitor to working with CxOs, across the length and breadth of the organization. Develop, strategize, execute and optimize sales, defining marketing function, setting up marketing function from scratch, to running programs to acquire customers in North America. Reduced Sales costs by driving inbound marketing, email campaigns with open rates >12%, blitz session, videos, webinars, user group meetups, events, and conferences. Collaborate with the leadership team within org and across partners like AWS, and other partners like Palo Alto, Trend Micro to launch global thought leadership campaigns and content designed to gain the mind share at C level. Excellent in running account days Usual marketing stuff: Case studies, blog series, centralized presentations etc. Sole point of contact for all marketing related efforts with stakeholders across US, Canada, and India to develop high-touch campaigns. Liaison with analyst firms (Gartner and IDC) to understand the scope of development for the organization in newer markets. Tools Used: RainKing/Discover.org, Salesforce, Confluence. Show less



Universal Test Solutions LLC

• India
• Information Technology & Services
• 1 - 100 Employee

• Director Marketing

  • Jun 2013 - Mar 2015

  Pune Overall Marketing responsibilities, Managing & leading Marketing & BD Team & working closely with CEO for development of long term sales plans and ensure adoption of Test Magic & other UTS Products and Services. Responsible for building & sustaining long-term influential business relationships. Track & develop accurate and comprehensive customer and prospect database. Build long term relationships with key SIs & OEMs. Relationships with large SI’s. Providing inputs on pricing & development of… Show more Overall Marketing responsibilities, Managing & leading Marketing & BD Team & working closely with CEO for development of long term sales plans and ensure adoption of Test Magic & other UTS Products and Services. Responsible for building & sustaining long-term influential business relationships. Track & develop accurate and comprehensive customer and prospect database. Build long term relationships with key SIs & OEMs. Relationships with large SI’s. Providing inputs on pricing & development of collateral. Partnering with the Technical / CS/PR Teams to evangelize UTS & Test Magic. Show less



LexisNexis

• IT Services and IT Consulting
• 700 & Above Employee

• National Manager (APAC) - Academic Strategy & Sales

  • Jun 2009 - Oct 2010

  Gurgaon, India LexisNexis Global Law School student engagement program in the Subcontinent. Responsible for implementation of Go Direct Strategy; for preference push of LN Academic Universe & Academic Program to 14 National Law Universities, 16 IITs, 9 IIMs, Private Law Schools & 155 Law Faculties in State Government universities; in India in addition to Law Schools & Universities in Pakistan, Sri Lanka & Bangladesh. Responsible for formulating & executing law school student engagement academic program &… Show more LexisNexis Global Law School student engagement program in the Subcontinent. Responsible for implementation of Go Direct Strategy; for preference push of LN Academic Universe & Academic Program to 14 National Law Universities, 16 IITs, 9 IIMs, Private Law Schools & 155 Law Faculties in State Government universities; in India in addition to Law Schools & Universities in Pakistan, Sri Lanka & Bangladesh. Responsible for formulating & executing law school student engagement academic program & sales strategy for Indian Subcontinent. Interacting with Centre & State Government, National bodies like BAR Council, NLU’S, Private Law Schools & Universities, Central & State Universities. Achievements: Jointly signed the MOUs between KSLU Hubli Dr. J S Patil VC (For KSLU’s Law School and it’s all 86 affiliated law schools in the state of Karnataka) and LexisNexis India- KARLAPRICON 2010 for the LN Academic & library information and resource audit & resource updation advisory on preferential pricing for KSLU & it’s all 86 affiliated law schools in the state of Karnataka 15 May 2010. Jointly signed the MOUs between NLSIU Bangalore Dr.Venkta Rao VC, and LexisNexis India for the LN Academic Program & LN Academic library support. 14 April 2010. Jointly signed the MOU between NLU Delhi, Dr. Ranbir Singh VC and LexisNexis India for the LN Academic Program connecting 14 NLU’s nationwide. 05 Dec 2009. Show less



Everonn Education Limited

• India
• Education Administration Programs
• 500 - 600 Employee

• Deputy General Manager - Universities Initiatives

  • Aug 2008 - May 2009

  New Delhi Area, India Responsible for ViTELS Platform’s (Virtual & Technology Enabled Learning Solution) North India marketing strategy. Interacting with Centre & State Government, National bodies like Planning commission, Ministry of HRD, UGC & State Universities,building relationships with University Vice Chancellors, Registrars of Universities in North India for V Sat based education delivery platform i.e. ViTELS.



British Council

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Education Information Officer ( Marketing Head -Chandigarh) Examination Services

  • Jul 2002 - Nov 2007

  As Education Information Officer “Marketing Manager – North India” (5 ½ Years experience) with (Examination Services) British Council Division, British High Commission Marketing & promotion of IELTS, BEC, YLE, Cambridge Main suite Examinations (KET, PET, FCE, TKT IGCSE, GCE, A-O LEVELS, CIMA, ACCA, and CIM in Punjab, Haryana & H P. Marketing and promotions of UK Qualifications to schools and colleges as well as strategic tie ups with professional institutions in north India.