Product Manager

• Sep 2022 - Present

Building new Products for Tata Digital Building new Products for Tata Digital

Senior Product Manager

• Apr 2022 - Sep 2022

Product Manager

• Feb 2021 - Mar 2022

Mutual Funds end to end Product development 1. Envisaging new features/enhancements in Mutual Funds & NPS. 2. Defining Product roadmap, user experience, process flows 3. Liaising with Tech teams- Backend & Frontend, design teams, analytics, compliance & more. Tools used - Postman, JIRA, SQL, Clevertap, HTML, Zeplin, Figma, Miro etc.

Growth Product Manager

• Feb 2020 - Jan 2021

1. Go to Market strategy for Launching Stocks, NPS on Paytm Money platform. 2. Responsible for customer lifecycle management of all Paytm Money users to drive funnel movement, product adoption, retention etc. 3. Driving user growth through campaigns, leveraging distribution channels like Push, email, in-app, social media, SEO, Content. 4. Analyzing market/user trends to develop Data-driven insights for optimizing growth strategies. 5. Conceptualizing, creating, executing and… Show more 1. Go to Market strategy for Launching Stocks, NPS on Paytm Money platform. 2. Responsible for customer lifecycle management of all Paytm Money users to drive funnel movement, product adoption, retention etc. 3. Driving user growth through campaigns, leveraging distribution channels like Push, email, in-app, social media, SEO, Content. 4. Analyzing market/user trends to develop Data-driven insights for optimizing growth strategies. 5. Conceptualizing, creating, executing and testing the communication going to our users to boost business metrics. 6. Collaborating with different AMCs to strategize and execute campaigns for our users.

Growth Manager

• Jun 2019 - Jan 2020

1. Responsible for Digital Go-to-market strategy of Jio Payments Bank customers. 2. Designing customer communication strategies via Push notification, SMS, Email, in-app etc. 3. Customer life Cycle Management of customers portfolio from acquisition to engagements. 4. New customer onboarding through D-KYC & E-KYC process via BC channel. 5. Liaising with the App team to improve customer experience for in-app on-boarding and everyday banking. Tools/skills learned- Clever Tap… Show more 1. Responsible for Digital Go-to-market strategy of Jio Payments Bank customers. 2. Designing customer communication strategies via Push notification, SMS, Email, in-app etc. 3. Customer life Cycle Management of customers portfolio from acquisition to engagements. 4. New customer onboarding through D-KYC & E-KYC process via BC channel. 5. Liaising with the App team to improve customer experience for in-app on-boarding and everyday banking. Tools/skills learned- Clever Tap, Campaign Management, CLCM, Sales and Marketing

Manager - Corporate Strategy

• Jun 2018 - May 2019

1. Developed long & short term price forecasts for all products in petrochemical business 2. Automated the complete process of forecast generation & sharing (Tableau Dashboards) 3. Strategised & piloted a customer experience enhancement program across all Digital Stores 4. Implemented an objective setting & tracking methodology(OKR) across 10000+ employees 5. Optimised merchandiser, buyer & inventory planner processes as a part of business excellence Skills Gained - Project… Show more 1. Developed long & short term price forecasts for all products in petrochemical business 2. Automated the complete process of forecast generation & sharing (Tableau Dashboards) 3. Strategised & piloted a customer experience enhancement program across all Digital Stores 4. Implemented an objective setting & tracking methodology(OKR) across 10000+ employees 5. Optimised merchandiser, buyer & inventory planner processes as a part of business excellence Skills Gained - Project management, Predictive Analytics, business excellence,

Business Analyst

• Jul 2014 - Jun 2016

1. Provided solutions for client’s business needs using analytical tools like Excel, Tableau, VBA 2. Developed product performance dashboards to envisage future product strategies 3. Synthesized post-merger analysis of products for smooth integration of product portfolios Skills gained - Descriptive analytics, data visualisation, project management Tools learned - Advanced Excel, VBA, powerpoint, Tableau 1. Provided solutions for client’s business needs using analytical tools like Excel, Tableau, VBA 2. Developed product performance dashboards to envisage future product strategies 3. Synthesized post-merger analysis of products for smooth integration of product portfolios Skills gained - Descriptive analytics, data visualisation, project management Tools learned - Advanced Excel, VBA, powerpoint, Tableau