Meegan R. Honeyman

Director of Development at Louise Hopkins Underwood Center for the Arts (LHUCA)
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Contact Information
us****@****om
(386) 825-5501
Location
Lubbock, Texas, United States, US
Languages
  • English -

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Susan Snipes

Meegan is a strong, business-minded leader with excellent interpersonal skills. She is an adaptive strategic thinker who is also fair and understands the value of processes and procedures. Her diverse knowledge base and skill sets, as well as her ethical nature and integrity make her an asset to any organization. (She is also funny and charming and a true joy to work with!)

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Credentials

  • Social Media Engagement Strategies
    FEMA
    Aug, 2021
    - Oct, 2024
  • Social Media Tools and Techniques PER-344
    FEMA
    Jul, 2021
    - Oct, 2024
  • Lumina Spark
    Lumina Learning
    Oct, 2019
    - Oct, 2024
  • Acclivus: R3 Sales Certified Facilitator
    Acclivus Corporation
    Jan, 2019
    - Oct, 2024
  • Acclivus: R3 Sales Negotiation
    Acclivus Corporation
    Jun, 2018
    - Oct, 2024
  • Acclivus MAPS: Major Account Planning & Strategy
    Acclivus Corporation
    Apr, 2018
    - Oct, 2024
  • Acclivus R3 Service Core
    Acclivus Corporation
    Apr, 2018
    - Oct, 2024

Experience

    • United States
    • Artists and Writers
    • 1 - 100 Employee
    • Director of Development
      • Sep 2022 - Present

      - Developed, managed, and executed a comprehensive fundraising plan, resulting in a 30% increase in financial support and donor engagement. - Worked closely with the Executive Director and Board of Directors to cultivate and engage new and existing donors, including corporations, businesses, and individuals. - Successfully planned and executed fundraising events, including the LHUCA Gala and annual membership campaign. - Utilized donor management software to track donations and manage campaigns, ensuring accurate and timely acknowledgment of all contributors. - Expanded the donor base through effective outreach and corporate asks, contributing to the organization’s sustainability and growth. - Managed day-to-day financial operations, including basic accounting using QuickBooks, bank and credit card statement reconciliation, and accounts receivable and payable. - Collaborated with outside accountants and auditors to ensure accurate financial reporting and compliance with financial regulations. - Coordinated with the Executive Director to gather necessary materials for grant reporting, resulting in successful grant applications and increased funding opportunities. Show less

    • United States
    • Food and Beverage Manufacturing
    • Founding Partner/Chief Executive Officer
      • Mar 2020 - Present

      Plant-based Gourmet Foods & Chocolate products Plant-based Gourmet Foods & Chocolate products

    • United States
    • Government Administration
    • 400 - 500 Employee
    • Public Information Specialist
      • Mar 2021 - May 2022

      As the PIO for the City of Lubbock, I excelled in crafting and delivering effective written and oral communications to diverse internal and external audiences. My responsibilities encompassed researching, documenting, and distributing news about city programs, events, accomplishments, and services. - Developed and implemented comprehensive communications plans for specific projects. - Measured and evaluated the outcomes of communications goals and objectives to ensure their effectiveness. - Produced content, including internal and external newsletters, brochures, posters, and electronic materials, from concept to finished product, showcasing proficiency in design layout, content writing, photography, videography, and graphic creation. - Skillfully composed and edited news releases, opinion pieces, speeches, training presentations, and other written communications. - Maintained content on the City of Lubbock’s social media platforms. - Actively contributed to the production of content for the city’s internal and external websites. - Analyzed statistical data from communication tools, including city social media sites and the official website, to optimize communication strategies. - Provided valuable support to city departments, serving as a resource for advertising and marketing endeavors. - Expertly captured still photographs of events and individuals/groups, either in studio or on location. - Assisted with script writing for the government access channel and maintained the bulletin board content as requested. - Acted as the primary media contact for public information. - Demonstrated proficiency in crisis management, communicating essential information to the media and public during emergencies. - Successfully planned, organized, implemented, and prioritized a diverse array of tasks. - Effectively conveyed complex information to both technical and non-technical audiences with clear and concise communication skills. Show less

    • United States
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Senior Director of Marketing
      • Apr 2018 - Oct 2020

      - Brought in to catalyze increased sales and revenue generation through the integration of core PR and Marketing strategies, which included the management of all digital and print marketing campaigns. - Champion the implementation of innovative marketing strategies, which drove overall company sales by 22%, and facilitated an honorable mention in the Selling Power magazine as a player in the Top 20 Sales Training companies of 2019 - Forge mutual relationships with industry publications to successfully ensue the publication of a presidential profile article in Forbes alongside an exclusive article published in the Training Industry magazine by the company president - Oversee the implementation of result-critical project management support for international Fortune 500-clients amidst the coordination of company-wide rebranding efforts, which included a full-sized web design campaign Show less

    • United States
    • Advertising Services
    • Principal Director
      • Aug 2014 - Apr 2018

      Drive the realization of turnaround change and increased profitability via the alignment of brand development, marketing strategy and execution of deliverables in support of timeline-focused clientele requirements. - Handled the management of multiple internal web-based demand generation campaigns through strategic collaboration with internal channels, which ensured the delivery of brand consistency and marketing best practices - Leveraged extensive business expertise for the management of online marketing budget and associated market P&L while managing the development and execution of multipronged marketing campaigns for retail and specialized businesses - Consistently designed and executed multiple B2C and B2B marketing strategies, amplifying marketability via the distribution of marketing materials and formulation of unique email content for different networks - Successfully augmented overall profitability through the curation of a comprehensive marketing strategy, which included production schedule, creative development, testing, segmentation, execution, and analysis Show less

    • United States
    • Law Practice
    • 1 - 100 Employee
    • Marketing Coordinator and Junior Paralegal
      • Aug 2012 - Aug 2014

      Led the management of SEM and SEO accounts, efficiently handling the outsourcing of SEO vendor relationships, social media accounts, and blogs (with SEO content) amidst the maintenance of strict compliance to the Texas Disciplinary Rules of Professional Conduct. - Steered multiple collateral marketing campaigns and oversaw the organization of several in-house judicial fundraising events and firm luncheons - Designed and consistently serviced Microsoft Access Database and firm mailing lists for direct mailing campaigns Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Flagship Store Manager
      • Jan 2009 - Aug 2012

      Recruited to instill and promote a culture of increased customer engagement and consistent productivity while driving the alignment of individual personnel growth with company policies and procedures. - Pioneered the transcendence of corporate sales goals QOQ for 5 quarters, ultimately resulting in the realization of $1.3M in annual sales and a 38% increase in 1 fiscal year - Deployed extensive marketing reconnaissance for the generation of detailed information, which heralded the development of strategic and market penetrating sales plans - Successfully opened 7 new store locations and handled the recruitment, development, and onboarding of employees - Consistently delivered excellent customer service, cultivating return clients that were responsible for 73% of all sales Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Business Manager-Valextra
      • Aug 2006 - Jan 2009

      Helmed the re-introduction of the Valextra brand into the North American market as the sole Business Manager after the company took a 20+ year break from the United States. - Charted brand’s re-entry pathway through the management of international marketing plans, in-store development, public relations, and advertisement via direct work relationship with executive leadership and wholesale distributors - Touted industry changes and market trends for the maximization of company revenue, expertly drafting and implementing business plans, OTB, budgets, and quarterly/semi-annual business review Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Business Manager
      • May 2004 - Aug 2006

      Provided operational oversight across couture and the designer sportswear department, managing a 25-person consultant sales team in support of a $3.3M business. - Played a pivotal in the increment of annual sales by 20% via the implementation of effective customer relations, team building, and marketing strategies - Efficiently handled employee recruitment/training, payroll management, compensation analysis, performance reviews, and counseling while facilitating successful new store openings Show less

Education

  • University of North Texas
    Bachelor of Applied Science (B.A.Sc.), Major-Marketing/Marketing Management, Minors- Political Science & Sociology
    2013 - 2016
  • Dallas College
    Associate of Arts and Sciences (A.A.S.), Paralegal Studies
    2012 - 2013

Community

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