Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Specialist, Ad Tech Services

  • Jul 2022 - Present

  • Executes, manages, troubleshoots, and optimizes digital marketing campaigns aimed at both branding and response objectives. • Responsible for properly setting up all components of a campaign, including the creation of a new advertiser, use of proper naming conventions, and proper creative implementation. • Tests digital creative ads to ensure proper adserving implementation. • Correctly traffics ad tags to vendors in a timely manner. • Executes, manages, troubleshoots, and optimizes digital marketing campaigns aimed at both branding and response objectives. • Responsible for properly setting up all components of a campaign, including the creation of a new advertiser, use of proper naming conventions, and proper creative implementation. • Tests digital creative ads to ensure proper adserving implementation. • Correctly traffics ad tags to vendors in a timely manner.



Effectv

• United States
• Advertising Services
• 700 & Above Employee

• Ad Copy Specialist

  • Feb 2021 - Jul 2022

  • Addresses ad copy content issues and minimizes campaign disruption• Creates efficiency for ad copy workflow and streamlines transitions between teams• Enhances communication with partner teams• Enables faster workflow improvements with ad copy processes

• Traffic Coordinator - Enterprise Execution

  • Dec 2018 - Feb 2021

  - Inputs the titles of client advertisements into database and enters the instructions for ad airing. Manages changes and missing instructions as appropriate.- Maximizes billing opportunities by evaluating sold and scheduled inventory and adjusting commercial placement.- Reviews the status of a client's advertising schedule. Revises and replaces instructions for advertising broadcast schedules.- Communicates regularly and effectively with Sales Department regarding the status of a client's advertising schedule, including commercial advertisements that were not scheduled or broadcast as purchased.



UNITED STATES TRAFFIC NETWORK

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Continuity Coordinator

  • Oct 2016 - Nov 2018

  • Manage copy for all national USTN sponsorships airing on Radio &Television, including: - Verify receipt of current copy from account managers to insure most current copy is distributed to USTN network of Radio & Television, and cash buy stations. - Edit copy for national clients and obtain their approval to insure on-air quality and consistency - Organize the production of copy for TV spots - Provide exceptional and timely customer service in the resolution of copy issues that may arise among clients, stations, and account managers - Maintain a control copy library on the Corporate network - Assign copy to sponsorship flights within trafficking software for all markets. • Create close working relationships with internal staff (account managers) and external clients (station traffic/continuity managers). • Develop a clear understanding of USTN sales and revenue processes regarding the financial impact on the Company of the continuity coordination process.



CBS Radio

• United States
• Entertainment
• 700 & Above Employee

• Promotions

  • Sep 2014 - Feb 2017

  -Promoting events for the six CBS radio stations in the Philadelphia area -Studio Assistant to “The Morning Show” with Angelo Cataldi -Filming and photographing local events for clients and the CBS website -Promoting events for the six CBS radio stations in the Philadelphia area -Studio Assistant to “The Morning Show” with Angelo Cataldi -Filming and photographing local events for clients and the CBS website



Best Buy

• Retail
• 700 & Above Employee

• Mobile Sales

  • Aug 2012 - Oct 2016

  -Top sales associate in the district -Multiple sales awards earned for meeting daily, quarterly, and annual goals -Top sales associate in the district -Multiple sales awards earned for meeting daily, quarterly, and annual goals



Tommy Hilfiger

• Netherlands
• Retail Apparel and Fashion
• 700 & Above Employee

• Sales Consultant

  • Jun 2006 - May 2012