Felicia Lowe
Account Coordinator at DPA Communications- Claim this Profile
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Bio
Experience
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DPA Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Account Coordinator
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Jun 2022 - Present
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Aaron's Presents
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United States
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Primary and Secondary Education
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1 - 100 Employee
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Account Executive PRLab
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Jan 2022 - Present
-Increased sponsorships and donations by 10%-Account Executive on PR team through Boston University's student-run public relations agency, PRLab-Met fundraising goal of 10k by creating a sponsorship package, sponsorship pitch, event proposal, crafted an online campaign by reaching out to 200 donors/sponsors-Created an online public relations event with the team and incorporated: social media strategies, implemented our public relations campaign, completed a social media calender, pitched the event to various journalists to ensure increased exposure-Led weekly team meetings by creating meetings agendas, meeting recaps, activity reports to ensure progress and met weekly measurable objectives.-Completed 120 billable hours for the client
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TAG Collective
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United States
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Marketing Services
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1 - 100 Employee
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Public Relations Specialist
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May 2021 - Jul 2021
-Conducted daily client calls in which I met with clients from various sectors: tech, education, food, music, and lifestyle in these meetings I went over objectives for the proposed PR plan my team and I implemented-Managed 6 clients per week with whom I would correspond and meet daily. Met their objectives and goals as PR campaigns progressed.-Created 3-5 pitches per week and pitched to over 300 online publications per month Helped design packaging for Vape Away's new product launch-Brainstormed and pitched weekly activations and social media strategies for client's launch parties & products
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COVEN MAGAZINE
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Retail Apparel and Fashion
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Community Outreach Coordinator
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May 2020 - Aug 2020
-Created press materials for events• Managed influencer outreach programs • Worked with Business, Creative and Editorial departments to ensure synergy • Worked with brands such as Diet Coke, ASOS, Sephora, Fenty Beauty, Tiffanys and more to create marketing campaigns, online advertisements, and sponsored monthly gifts for influencers• Engaged with growing communities including ambassadors, campus reps and online macro and micro influencers -Created press materials for events• Managed influencer outreach programs • Worked with Business, Creative and Editorial departments to ensure synergy • Worked with brands such as Diet Coke, ASOS, Sephora, Fenty Beauty, Tiffanys and more to create marketing campaigns, online advertisements, and sponsored monthly gifts for influencers• Engaged with growing communities including ambassadors, campus reps and online macro and micro influencers
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Her Campus Media
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United States
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Internet Publishing
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500 - 600 Employee
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Integrated Marketing Intern
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May 2019 - Aug 2019
Participated in Her Campus's fashion week by creating and publishing a photo journal of the event for Boston University's Chapter • Created media kits for our clients• Tracked social media engagements across all corporate social media accounts• Managed communications budgets, overlooked promotional and brandedcontent such as updating Her Campus Facebook pages, newsletters, andposters.• Engaged and participated in fundraising events with sponsors in order to gainpublic attention, continue to develop mutually beneficial relationships withsponsors and promote Her Campus.• Created new advertising tactics by promoting Her Campus on BostonUniversity's bus, in all Boston University student centers, and inside oursponsor's facilities.• Attended weekly meetings with Her Chats, Her Ambassadors, and Her Cultureto organize and plan and engage in future advertising, public relations, and marketing campaigns.
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Education
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Boston University
Bachelor of Science - BS, Public Relations, Advertising, and Applied Communication -
Boston University
Bachelor's degree, Public Relations, Advertising, and Applied Communication and Minor in Political Scienc