Zeynep Sarptır Haçaduryan
Head of Content Marketing at Wunderman Thompson Turkey- Claim this Profile
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Bio
Credentials
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Google Dijital Atölye Dijital Pazarlamanın Temeller
GoogleDec, 2020- Nov, 2024
Experience
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Wunderman Thompson Turkey
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Türkiye
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Advertising Services
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1 - 100 Employee
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Head of Content Marketing
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Dec 2021 - Present
• Develop and manage content marketing strategy for clients. • Manage social media team. • Leverage content as a competitive advantage for the business • Lead all content-related operational processes, from ideation to creation, management, activation, promotion, and archiving. • Collaborate with senior creative team leaders and integrate content marketing activities into more traditional marketing campaigns. • Manage influencer marketing campaigns and oversee social media video production. Show less
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GAIA
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Türkiye
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Advertising Services
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1 - 100 Employee
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Director
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Mar 2021 - Aug 2021
• I was responsible for developing content marketing strategies for clients, managing social media and content teams, and overseeing client relationships. • I also established an e-mail marketing team and managed all e-mail marketing processes for Turkish Airlines • In this role, I prepared department and client budgets and supervised client contracts to ensure alignment with business and functional goals. • I was responsible for developing content marketing strategies for clients, managing social media and content teams, and overseeing client relationships. • I also established an e-mail marketing team and managed all e-mail marketing processes for Turkish Airlines • In this role, I prepared department and client budgets and supervised client contracts to ensure alignment with business and functional goals.
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Alafortanfoni
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Türkiye
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Advertising Services
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1 - 100 Employee
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Digital Marketing Manager
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Nov 2018 - Mar 2021
Between Jun’18 – Jun’19 worked exclusively with hadi Bilgi Yarışması and lead the agency team for digital communication, advertisement and marketing projects. Worked closely with the production team for new quiz show promotion videos and new show launches. Between Jun’18 – Jun’19 worked exclusively with hadi Bilgi Yarışması and lead the agency team for digital communication, advertisement and marketing projects. Worked closely with the production team for new quiz show promotion videos and new show launches.
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Digiturk
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Türkiye
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Broadcast Media Production and Distribution
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700 & Above Employee
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Digital Product Manager
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Jan 2018 - Oct 2018
Developed and managed digital performance marketing strategies for Digiturk’s web sales. Managed and tracked the digital marketing budget. Worked closely with IT, marketing, content and creative departments as well as media planning and digital agencies. Content and performance management of Digiturk related web sites and Digiturk’s social media assets using media planning, Google Analytics, content marketing and SEO. Lead the design and implementation processes of digiturk.com.tr and sub-brands web sites to increase performance and lead generation.Significantly enhanced Digiturk’s website with content pages, redesign projects, maintenance and more; made SEO enhancements of the landing pages to increase lead generation.Planned creative and media planning processes of digital media marketing campaigns for beinsports.com.tr, digiturkplay.com.tr, beinconnect and related mobile apps. Also, lead beinconnect and Digiturk Play’s some redesign projects. Show less
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Marketing Communications Senior Specialist
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Oct 2013 - Jan 2018
Assisted Corporate Communications and Advertising Director for developing and running Digiturk’s marketing communication programs; including ATL, BTL and digital campaigns. Supported the launch of multiple advertisement campaigns providing strategy, branding, microsites, print and social media.Briefed ATL, BTL, Media Planning and Digital agencies in accordance with annual marketing plans.Produced marketing communication materials for internal clients.Planning, tracking and reporting the status of Marcomm’s budgets and primarily managed and tracked the digital communication budgets.Created and executed marketing and advertisement strategies for Digiturk’s contents and marketing campaigns on digital channels. Led multiple digital projects for Digiturk Web sites. Increased web sales through performance marketing and branding campaigns.Planned and managed influencer marketing campaigns on Instagram and Youtube.Worked closely with the PR team for digital press releases.Managed Digiturk owned social media channels. Created and implemented social media and content strategies. Followed up the monitoring processes on social media and worked closely with the customer relations department. Show less
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Alphadog GmbH
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Germany
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1 - 100 Employee
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Head of Social Media
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May 2013 - Oct 2013
Mainly worked with Garanti Bankası and its sub-brands. Managed a team of two. Built social media content strategy for Garanti’s six different brands. Created social media content for financial services, sports and music. Coordinated online event communications on social media and led a Facebook app project called Neşeli Pazartesi which has different contest modules for every week. Worked with SALT and New Balance for their Social media management. Developed content strategy and weekly content plans. Show less
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Social Media Group Head
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Oct 2011 - May 2013
Worked as Efes Pilsen’s, ETI’s and ING Bank’s social media group head and managed a team of four. Designed and implemented social media strategy to align with business goals. Supported media marketing team for social media advertising campaigns created social media strategy for over 10 accounts and driven engagement by creating high-quality original content. Managed Efes Pilsen’s, ETİ’s and ING’s social community by responding to comments. Prepared social media and trend reports for the clients. Led various Facebook application projects like Xtra Sekreter Facebook App, One Love and Blues Festival, ETİ Fest APPs and micro-sites, share&win projects and etc. Show less
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Pixelplus
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Türkiye
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Technology, Information and Internet
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1 - 100 Employee
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Head of Social Media
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Nov 2010 - Aug 2011
Pixelplus is the web design agency of Volkswagen Türkiye. Volkswagen wanted Pixelplus to manage their social media accounts, so they hired me as a social media executive to build the agency’s social media department and to manage Volkswagen’s Facebook accounts. I have developed, designed and planed Volkswagen Türkiye’s social media assets, their content strategy and social media ad strategy both on the audience and management side. That strategy makes Volkswagen Türkiye the most followed and interacted Facebook automobile account in Turkey and Volkswagen on global scale. After Volkswagen’s Facebook page’s success, other brands of the agency started to receive services from the social media department. With the increase in customer density, we expanded the social media department headcount and I have started to manage a team of 4 people. In addition to generating creative social media ideas for our customers and prospective customers, I also undertook the duties of managing all application projects of brands, providing customer relations and internal coordination of design, software and creative teams in the agency. Show less
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Tick Tock Boom Digital PR & Marketing Agency
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Türkiye
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Advertising Services
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1 - 100 Employee
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Senior Brand Manager
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Jun 2010 - Dec 2010
Worked exclusively with Akbank and supported the Corporate Communication team on their digital PR and online reputation management efforts. Analyzed daily, weekly and monthly monitoring reports for Akbank, it’s sub-brands and Suzan Sabancı Dinçer. Created executive summaries and presentations for the management team. Monitoring and analyzing the exit points, point of development and peaks on social media crisis. Creating crisis reports and preparing suggestions for crisis communication and actions. Show less
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Alafortanfoni
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Türkiye
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Advertising Services
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1 - 100 Employee
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Social Media Specialist
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Jun 2009 - May 2010
Worked with the creative team on various digital campaigns. Executed social media campaigns and plans. Organized blogger/influencer events and boxes for brands like Kayra, Doping İnternet and DeFacto. Prepared social media and trend reports for clients. Created one of the first influencer projects in Turkey on Facebook. Prepared a sponsored content with Her Gün Bir Yeni Bilgi Facebook Page and shared a trivia post about Salmonella for a Domestos campaign. Worked with the creative team on various digital campaigns. Executed social media campaigns and plans. Organized blogger/influencer events and boxes for brands like Kayra, Doping İnternet and DeFacto. Prepared social media and trend reports for clients. Created one of the first influencer projects in Turkey on Facebook. Prepared a sponsored content with Her Gün Bir Yeni Bilgi Facebook Page and shared a trivia post about Salmonella for a Domestos campaign.
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Blograzzi.com
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Istanbul, Turkey
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Community Manager
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Sep 2007 - 2009
Site Management / Writing blog contents for Blograzzi. Moderating the forum as well as informing users about the upcoming enhancements Site Management / Writing blog contents for Blograzzi. Moderating the forum as well as informing users about the upcoming enhancements
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Education
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2002 - 2007
Dokuz Eylül Üniversitesi
Bachelor's degree, Ekonomi -
1995 - 2002
Karşıyaka Anatolian High School
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Dokuz Eylul University
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