Experience

Colorful Wines

• Spain
• Beverage Manufacturing
• 1 - 100 Employee

• Founder & Managing Director

  • May 2017 - Present

  Premium wine tours and Corporate experiences wine events (virtual and offline) in Madrid and beyond • Led the Marketing strategy, branding and launch of Colorful Wines in September 2017 • Conceived products and their route to market • Responsible for overall communication and digital marketing (SEO, SEM and paid advertisement), lead generation, market research, PR and events • Responsible for Sales in B2B and B2C environments • Landed corporate clients: American Airlines, Allianz, Red Hat, JBT Corporation, ID Logistics, Impact Hub for team building experiences in Madrid • Delivered team buildings and corporate events to high standards • Obtained the Certificate of Excellence by Trip Advisor in 2019 Show less



Vivino

• United States
• Technology, Information and Internet
• 200 - 300 Employee

• Marketing Manager Spain

  • Oct 2021 - Mar 2022

• Marketing Specialist Vivino Spain

  • May 2021 - Sep 2021

• E-commerce Operations Specialist Vivino Spain

  • Nov 2020 - Apr 2021



BAACCO - Start Up

• London, Reino Unido

• Co-Founder - Head of Marketing and Sales

  • Apr 2014 - Jun 2017

  BAACCO is a community based wine marketplace. Supported by UKTI, Sirius Programme and Oxygen Accelerator • Landed 80 clients (wine merchants and wine producers) to sell through BAACCO • Managed wine merchant accounts - tailored cross-selling and up-selling offers when appropriate • Developed and implemented customer acquisition strategies with 120-150% growth month by month • Conceived and implemented the digital marketing strategy for BAACCO – social media & SEO • Content marketing, blogging & event planning Show less



Amathus Drinks PLC

• United Kingdom
• Beverage Manufacturing
• 1 - 100 Employee

• Area Sales Executive South-West London

  • Aug 2014 - Aug 2016

  • Managed on trade accounts and signed 18 new clients from the local area (West & South West London) • Promoted and coordinated wine & spirits masterclasses • Chose wines & spirits for the Enomatic machines and wrote the tasting notes accordingly • Advised on appropriate wines for food matching and special customers’ occasions • Operational sales and managing the inventory in the retail space • Managed on trade accounts and signed 18 new clients from the local area (West & South West London) • Promoted and coordinated wine & spirits masterclasses • Chose wines & spirits for the Enomatic machines and wrote the tasting notes accordingly • Advised on appropriate wines for food matching and special customers’ occasions • Operational sales and managing the inventory in the retail space



Humble Grape

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Marketing and Sales Manager

  • Feb 2012 - Feb 2014

  Humble Grape is an independent wine merchant with several wine bars in London. • Conceived and implemented the new branding for Humble Grape – worked closely with the creative Agency • Launched the new website after UX analysis • Planned and executed the Marketing Strategy including digital, offline and activations • Developed the Wine Club and signed 10 new corporate clients • Increased direct sales, on-trade and off-trade • New website development, including look & feel, sections and content • Sourced wines from family-owned vineyards in France, Spain and South Africa and closed representation agreements Show less



LID business media

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing and Events Manager

  • Jan 2011 - Jan 2012

  LID Publishing is one of the leading publishers of business books with offices in New York, Madrid, Barcelone, Mexico, Buenos Aires, Bogota and London. • Developed and implementedthe digital marketing strategy and the social media plan • Reached excellent media coverage, offline and online, for the book launch of “Brands & Rousers” by Luis Gallardo • PR campaign for the book launch of "Creative 4Cast" by Emanuele Nenna • Established key partnerships and the fundraising strategy for the book launch of “Brands & Rousers” by Luis Gallardo, with organisations such as the Spanish Chamber of Commerce, the IE and the Instituto Cervantes London • Event organisation: logistics; ensuring the smooth running of book launch events • Targeting clients to increase book sales Show less



Alcaldía de Chacao

• Venezuela
• Government Administration
• 1 - 100 Employee

• Head of Marketing Communications and Publishing Cultural Chacao Foundation

  • Apr 2007 - Dec 2010

  A Cultural Foundation aimed at developing cultural and tourism policies for the municipality of Chacao • Repositioned Cultura Chacao by launching a new brand name and layout, internally and externally • Managed a motivated team of five people to ensure the smooth running of the department • Implemented the PR campaign. Improved brand recognition from 65% to 92% and the attendance to the events by 68% • Developed the Marketing Mix strategy for the opening of Chacao’s Theatre. Conceived its Membership programme • Created a brand new website and the social media campaign • Raised $240k for “Redesearte Paz”, a Latam network for the Arts • Coordinated and sold 30,000 Tourist Guides of Chacao 2010 • Signed agreements with 8 book distribution chains on a national and international scale • Delivered aesthetic and effective signage and building identity for 3 new brand cultural centres: Chacao’s Theatre, Los Palos Grandes Library and the Community & Tourism Centre Show less



Dialogistica

• Venezuela
• Business Consulting and Services
• 1 - 100 Employee

• Senior Account Manager

  • Feb 2005 - Mar 2007

  Marketing Agency Managing the following clients: BAT, Colgate-Palmolive, Schick (Wilkinson), Pfizer, PASTCA, Dividendo Voluntario para la Comunidad (Charity) • Conceiving and implementing the PR and the BTL campaign for launching Palmolive Naturals • Developing the Marketing communications campaign for launching Shick Quattro in Venezuela • Contributing to raising by 10 the number of sponsors for Dividendo Voluntario para la Comunidad over 1 year period • Increasing BAT employee motivation through two internal campaigns: VIA (creative thinking) and UNO (leadership) • Crisis management through strategic and tactical communication plans for assisting Pfizer Public Affairs department • Developing Pfizer’s social responsibility programme. Organising the First and the Second National Conference for Journalists covering Health issues with 300 attendees (Caracas, Venezuela) • Managing substantial budgets and several cross-functional teams simultaneously Show less



Venezuelan Embassy in France

• Paris

• Cultural & Press Attaché

  • Oct 2001 - Jun 2004

  • Successfully establishing a media network, including French and LATAM media • Promoting Venezuelan cultural policies in France and developing art exchanges between both Venezuela and France • Establishing key partnerships such as musical exchanges between the Simon Bolivar Orchestra and the Paris Orchestra • Developing and implementing the annual events programme: exhibitions, concerts, seminars • Successfully establishing a media network, including French and LATAM media • Promoting Venezuelan cultural policies in France and developing art exchanges between both Venezuela and France • Establishing key partnerships such as musical exchanges between the Simon Bolivar Orchestra and the Paris Orchestra • Developing and implementing the annual events programme: exhibitions, concerts, seminars



Musée du Louvre

• France
• Museums, Historical Sites, and Zoos
• 700 & Above Employee

• Visitor Centre and PR Coordinator, Cultural Department

  • Apr 1999 - Sep 2001

  • Attracting new audiences to the Louvre: managing the Pass for Young Visitors (“Carte Louvre Jeunes”) • Increasing Pass sales by 36% • Developing a new text for The Mona Lisa masterpiece for its new display in 2001 • Tailoring key messages for external audiences to announce the opening of The Mona Lisa’s new room • Organising the launch event for stakeholders and journalists • Reaching excellent media coverage in print and broadcast media • Attracting new audiences to the Louvre: managing the Pass for Young Visitors (“Carte Louvre Jeunes”) • Increasing Pass sales by 36% • Developing a new text for The Mona Lisa masterpiece for its new display in 2001 • Tailoring key messages for external audiences to announce the opening of The Mona Lisa’s new room • Organising the launch event for stakeholders and journalists • Reaching excellent media coverage in print and broadcast media



Association Musées Alpes Maritimes

• Nice

• Communications Coordinator for the French Riviera Museum Pass

  • Feb 1997 - Mar 1999

  The Carte Musées Côte d’Azur allows unlimited, priority entry into 62 museums, historic sites and public gardens in the Alpes-Maritimes County (France) • Launching the French Riviera Museum Pass to tour operators and external audiences • Signing agreements with 33 tour operators and tourist offices for selling the Pass • Steadily improving Pass sales. Currently, it counts over 2.5 million users every year • Quantitative and qualitative research conducted in 3 museums: Chagall, Matisse and Picasso to find out visitors’ motivations and preferences Show less



Galería de Arte Nacional

• Caracas

• Communications Coordinator

  • Oct 1994 - Sep 1996

  • Building up museum brand reputation through consistent communication strategies and tactics • Media office & PR • Building up museum brand reputation through consistent communication strategies and tactics • Media office & PR