Rudy Heinatz
Partner / Owner at Consociate Media, LLC- Claim this Profile
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Bio
Experience
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Consociate Media
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United States
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Marketing Services
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1 - 100 Employee
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Partner / Owner
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Apr 2013 - Present
• Partner and COO for full service public relations and marketing firm. • Operations lead responsible for strategic planning, finance, human resources and process improvements. • Clients include small and large businesses, non-profits, and international businesses. • Develop and implement integrated strategic marketing and communications plans for a multitude of clients to include development of target audiences. • Complete analytical analysis of marketing efforts to establish effectiveness. • Achieved 100% revenue growth year over year from 2013-2015. • Achieved 3x growth in staff size and developed strategic partner relationships, contributing to growth of internal capabilities not typically offered in boutique firms.
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Riverside Health System
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United States
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Hospitals and Health Care
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700 & Above Employee
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Executive Director
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Nov 2005 - Mar 2013
• Led team of 100 in providing medical, nursing and operational needs of continuing care retirement community to include independent living, assisted living, long-term nursing care and inpatient post-acute rehabilitation. • Grew revenue from $4 to $8M during tenure without adding capacity.• Achieved status as one of the Best Nursing Homes in America from U.S. News & World Report.• Earned and maintained 5-star rating for long-term care services through the Department of Medicare and Medicaid Services. Designation achieved only by top 10% of operators. • Developed inpatient, post-acute rehabilitation program working with community and health system stakeholders to gauge the need in the market and gain key buy-in critical to success. • Consistently ranked amongst the best Riverside facilities for employee satisfaction. • Led planning, training, construction and execution for first de-institutionalized nursing home in Virginia. • Led the design efforts for and managed $9M construction project.
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Assisted Living Manager
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Aug 2005 - Nov 2005
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Assistant Director of Facilites
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Jan 2005 - Jul 2005
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Special Projects Manager
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Feb 2004 - Dec 2004
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Education
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The College of William and Mary - The Mason School of Business
MBA, Business Administration -
Christopher Newport University
BS, Business Administration