Keith Atkinson
Vice President, Commercial Enablement & Strategy at Burlington Medical- Claim this Profile
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Bio
Experience
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Burlington Medical
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United States
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Medical Equipment Manufacturing
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1 - 100 Employee
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Vice President, Commercial Enablement & Strategy
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Aug 2023 - Present
Responsible for ensuring Burlington Medical is best positioned to deliver on its business objectives by providing strategic thought leadership, establishing clear strategic priorities, driving process improvements, and spearheading innovation across the organization.
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Director, Sales Enablement and Customer Success
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Mar 2023 - Aug 2023
Focused on long and short-term growth opportunities and initiatives to increase deal conversion by improving buyer engagements, driving organizational alignment, increasing sales pipeline acceleration and improving the overall efficiency and effectiveness of the sales and service organizations.
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Director of Sales
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Mar 2019 - Mar 2023
Gaithersburg
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ATCC
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United States
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Biotechnology Research
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400 - 500 Employee
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Director, eCommerce & CRM
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Jan 2015 - Feb 2019
Gaithersburg, Maryland Reporting to the Chief Technology Information Officer this position is responsible for developing, leading , and executing global digital strategies including marketing automation, e-commerce, e-procurement and CRM.
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MESO SCALE DIAGNOSTICS, LLC.
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Biotechnology Research
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500 - 600 Employee
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Ecommerce Director
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Aug 2010 - Jan 2015
Gaithersburg, MD Responsible for the development and execution of MSD’s e-commerce strategy encompassing the websites, e-marketing, and e-channel management. Providing leadership, strategic direction and management for global web operations.
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Healthy Directions
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United States
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Health, Wellness & Fitness
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100 - 200 Employee
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CRM Director, Information Technology
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Oct 2007 - Aug 2010
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Pay By Touch
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Financial Services
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1 - 100 Employee
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CRM Program Manager
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Sep 2005 - Oct 2007
As the CRM Program Manager for PayByTouch I worked directly with senior level executives and reported to the Chief Technology Officer to develop a CRM strategy and implementing supporting systems. This includes CRM front end tools, complex customer boarding processes, and enterprise customer billing that supported the overall strategy.
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Life Technologies
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United States
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Biotechnology Research
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700 & Above Employee
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CRM Project Manager
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Jan 2001 - Sep 2005
The CRM Project Manager was responsible for helping deliver business benefits, efficiency and effectiveness to the global commercial businesses through the execution of CRM initiatives. The position served as the primary liaison between the business units, functional groups (i.e. Sales, Marketing, Customer Service, Training), and IT to ensure consistency in the understanding and utilization of our CRM capabilities (Siebel, Web, knowledgebase, etc.)
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Project Leader, eBusiness – Web Systems
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Mar 1999 - 2001
Responsible for planning, implementation and administration of key projects that supported global electronic commerce initiatives through web systems. This position served as a key interface between Sales & Marketing, Information Technologies, service functions, customers, consultants, and vendors.
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Webmaster
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Aug 1996 - Mar 1999
As the webmaster it was my role to help formulate the internet strategy, define complex business processes, and implement new technologies that supported the early growth of information dissemination and ecommerce to our global customer base. Two of the major projects included a new ecommerce platform with fully integrated real-time pricing for our customers. In addition we launched a custom built Content Management Systems (CMS) enabling rich content to be delivered from marketers desktops… Show more As the webmaster it was my role to help formulate the internet strategy, define complex business processes, and implement new technologies that supported the early growth of information dissemination and ecommerce to our global customer base. Two of the major projects included a new ecommerce platform with fully integrated real-time pricing for our customers. In addition we launched a custom built Content Management Systems (CMS) enabling rich content to be delivered from marketers desktops directly to our customers.
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