Experience

Paf - Games Sport Casino

• Finland
• Gambling Facilities and Casinos
• 300 - 400 Employee

• Business Development Director

  • Apr 2017 - Present

  Responsible for international growth. Nr. 1 in Swizterland. Entered the highly regulated Swiss market 2019 among the very first with our partner Grand Casino Luzern and its brand Mycasino.ch. With a massive top line growth from zero to 69 million CHF 2020 the fastest growing and profitable business presented a new turn over record in 2022, +80 MCHF with a market share of 33%. The undisputed Nr. 1 in Switzerland.🇨🇭🇦🇽 https://aboutpaf.com/corporate/annual-reports/ 2022 Paf… Show more Responsible for international growth. Nr. 1 in Swizterland. Entered the highly regulated Swiss market 2019 among the very first with our partner Grand Casino Luzern and its brand Mycasino.ch. With a massive top line growth from zero to 69 million CHF 2020 the fastest growing and profitable business presented a new turn over record in 2022, +80 MCHF with a market share of 33%. The undisputed Nr. 1 in Switzerland.🇨🇭🇦🇽 https://aboutpaf.com/corporate/annual-reports/ 2022 Paf turned around 165M€ (135M€), profit of 46M€ (35M€). Paf operates own brands in Finland, Sweden, Estonia, Latvia and Spain. Switzerland as a strategical partner.

• Head of Ship Arena, Digital transformation

  • May 2013 - Mar 2017

  Omni channel optimization & implementation of a new retail gambling concept to combine Paf´s digital and retail offering on 20 passenger ferries in the Baltic Sea targeting to 18 million PAX.

• Communication Manager

  • Dec 2009 - Apr 2013

  Development of Paf brand identity and online customer experiance. Internal comm. and crisis comm. Business risk screening of the organisation.

• Manager, Strategic projects Internationalization

  • Oct 2008 - Dec 2009

  New online markets. Due Diligence, M&A

• Online Business Project Manager

  • Aug 2006 - Sep 2008

  Joined Paf and its ambitious strategy to grow the online gambling business internationally. Development of a B2B Internet Gambling platform based on paf.com technology, which we delivered fully managed B2C gaming sites to market leading travel brands in Europe and the UK.



Ålands Radio & Tv Ab

• Chairman of the board

  • May 2012 - May 2016

  Turn around of the loss making media company, which delivers public service (editorial content via radio, internet & tv). During 2014 the company was turned back to profit. The revenue/cost-program continued during 2015 which delivered targeted profit. Based on the improved financial situation the board launched a significant investment program with focus on digital transformation and customer experience. During 2015 we recruited a new CEO and a new Editor in Chief. In this role… Show more Turn around of the loss making media company, which delivers public service (editorial content via radio, internet & tv). During 2014 the company was turned back to profit. The revenue/cost-program continued during 2015 which delivered targeted profit. Based on the improved financial situation the board launched a significant investment program with focus on digital transformation and customer experience. During 2015 we recruited a new CEO and a new Editor in Chief. In this role I actively drived a copyright initiative on national and EU-level to enhanse any local IPTV or OTT provider to extend their offerings/services based on new technology towards the consumers. Show less Turn around of the loss making media company, which delivers public service (editorial content via radio, internet & tv). During 2014 the company was turned back to profit. The revenue/cost-program continued during 2015 which delivered targeted profit. Based on the improved financial situation the board launched a significant investment program with focus on digital transformation and customer experience. During 2015 we recruited a new CEO and a new Editor in Chief. In this role… Show more Turn around of the loss making media company, which delivers public service (editorial content via radio, internet & tv). During 2014 the company was turned back to profit. The revenue/cost-program continued during 2015 which delivered targeted profit. Based on the improved financial situation the board launched a significant investment program with focus on digital transformation and customer experience. During 2015 we recruited a new CEO and a new Editor in Chief. In this role I actively drived a copyright initiative on national and EU-level to enhanse any local IPTV or OTT provider to extend their offerings/services based on new technology towards the consumers. Show less



Ålands Gymnasium

• Chairman of the board

  • Jan 2010 - Jan 2012

  Merge & start up one new entity out of 6 college/vocational schools, 250 employees, 1200 students, budget 16,5 million euro. During the first six month of 2011 the board recruited the top management and created the new organization, which started its new operation as planned six month later in August 2011. The first year Ålands Gymnasium generated a significant surplus thanks to improved routines and cost control. Merge & start up one new entity out of 6 college/vocational schools, 250 employees, 1200 students, budget 16,5 million euro. During the first six month of 2011 the board recruited the top management and created the new organization, which started its new operation as planned six month later in August 2011. The first year Ålands Gymnasium generated a significant surplus thanks to improved routines and cost control.



Ålands Telekommunikation Ab (Ålcom)

• Åland Islands
• Telecommunications
• 1 - 100 Employee

• Business Consultant IPTV (Television over Internet)

  • Apr 2006 - Jun 2006

  Commercial redesign of a new IPTV offering for the nordic Internet Service Provider. The IPTV offering took off well and has exceeded the business targets, followed by export of services to other Nordic countries. Commercial redesign of a new IPTV offering for the nordic Internet Service Provider. The IPTV offering took off well and has exceeded the business targets, followed by export of services to other Nordic countries.



MMÅ Ab, Web portal / Affiliate platform

• CEO

  • Mar 2000 - Apr 2006

  Start up of the JV Internet company that runned the web portal GoAland.net / VisitAland.com. By escorting 80% of the tourist destination companies to the Internet. The start up reached profitability after 18 month and stayed profitable during my assignment. The JV-partner a Finnish Platform&Media company launched city portals in seven countries. Connected to this role I was member of the management board of Ått (Ålands tidningstryckeri - local paper, printing house, advertising agency &… Show more Start up of the JV Internet company that runned the web portal GoAland.net / VisitAland.com. By escorting 80% of the tourist destination companies to the Internet. The start up reached profitability after 18 month and stayed profitable during my assignment. The JV-partner a Finnish Platform&Media company launched city portals in seven countries. Connected to this role I was member of the management board of Ått (Ålands tidningstryckeri - local paper, printing house, advertising agency & radio station), and within the group of companies member of the board of the commercial radiostation Radio Väst. Show less Start up of the JV Internet company that runned the web portal GoAland.net / VisitAland.com. By escorting 80% of the tourist destination companies to the Internet. The start up reached profitability after 18 month and stayed profitable during my assignment. The JV-partner a Finnish Platform&Media company launched city portals in seven countries. Connected to this role I was member of the management board of Ått (Ålands tidningstryckeri - local paper, printing house, advertising agency &… Show more Start up of the JV Internet company that runned the web portal GoAland.net / VisitAland.com. By escorting 80% of the tourist destination companies to the Internet. The start up reached profitability after 18 month and stayed profitable during my assignment. The JV-partner a Finnish Platform&Media company launched city portals in seven countries. Connected to this role I was member of the management board of Ått (Ålands tidningstryckeri - local paper, printing house, advertising agency & radio station), and within the group of companies member of the board of the commercial radiostation Radio Väst. Show less



Maridea Ab

• Deputy CEO

  • Jan 2003 - Mar 2006

  P&L responsibility. Profitable, medium sized design & advertising agency with focus on destination marketing, bank and insurance. The assignment was executed along my assignment as CEO in Multimedia Ålandsportalen Ab, which was owned by 50% by Maridea and 50% by the JV-partner. P&L responsibility. Profitable, medium sized design & advertising agency with focus on destination marketing, bank and insurance. The assignment was executed along my assignment as CEO in Multimedia Ålandsportalen Ab, which was owned by 50% by Maridea and 50% by the JV-partner.



Ålandsfågel Ab

• CEO

  • Jul 1999 - Mar 2000

  Restructuring of the loss making food export company, implementing an extensive cost cut program to enable investments to make the production line more efficient. Restructuring of the loss making food export company, implementing an extensive cost cut program to enable investments to make the production line more efficient.



Ålands Landskapsregering

• Åland Islands
• Government Administration
• 100 - 200 Employee

• Head of Corporate Financing

  • Feb 1997 - Aug 1999

  Capital funding of start up’s and existing export focused private companies in cooperation with banks and other financial institutes in the EU. Capital funding of start up’s and existing export focused private companies in cooperation with banks and other financial institutes in the EU.



Paf - Games Sport Casino

• Finland
• Gambling Facilities and Casinos
• 300 - 400 Employee

• Quality Assurance Project Manager

  • Oct 1995 - Jul 1997

  Implementation of ISO 9001 covering the entire business of casinos and money games. Implementation of ISO 9001 covering the entire business of casinos and money games.



Ericsson Telecommunications Inc.

• Telecommunications
• 700 & Above Employee

• Software Programmer

  • May 1992 - Sep 1992

  Participated in the development of methodology for programming customer data for radio base stations Participated in the development of methodology for programming customer data for radio base stations