Experience

Promoboxx

• United States
• Advertising Services
• 1 - 100 Employee

• Chief Revenue Officer & Chief Operating Officer, Senior Executive Leadership Team

  • Sep 2023 - 4 months

  Boston, Massachusetts, United States Promoboxx is a social SaaS Marketing & Sales platform connecting brands, retailers, and consumers. Boom! Let's go!

• Chief Revenue Officer, Senior Executive Leadership Team

  • Jun 2021 - Sep 2023

  Boston, Massachusetts

• Vice President of Sales, Senior Executive Leadership Team

  • Jul 2019 - May 2021

  Boston, Massachusetts, United States * BOOM! Record breaking year-over-year new business Sales bookings growth and successes across the company! Thank you for everyone's support! * Scaled successfully Sales Dream Team, promoted 9 that earned it by incorporating an internal Sales career path machine from BDR to AE to leadership. * Created Sales repeatable centralized library playbook and business plan templates for each AE/BDR to present how we will win: key learnings to take game next level, owning monthly quota… Show more * BOOM! Record breaking year-over-year new business Sales bookings growth and successes across the company! Thank you for everyone's support! * Scaled successfully Sales Dream Team, promoted 9 that earned it by incorporating an internal Sales career path machine from BDR to AE to leadership. * Created Sales repeatable centralized library playbook and business plan templates for each AE/BDR to present how we will win: key learnings to take game next level, owning monthly quota, strategy, daily activity metrics, cover ratio (pipeline/quota), potential risks, support needed. * Structured Salesforce data reports by AE/BDR for complete visibility: BC’s vs quota, BC to close rate, lead source, vertical, pipeline, cover ratio, monthly forecasting, ASP (avg selling price), ASC (avg Sales cycle duration), closed won vs. quota vs. LY.



Self-employed

• Sales Advisor (part-time)

  • May 2023 - 8 months

  Southborough, Massachusetts, United States For early stage startups: * CEOs, presidents, founders, owners * C-Level Sales leaders, managers * Sales teams, individuals The Science and Art of Sales Science: * Leverage data and business plans to outline specifically how we will back into exceeding our Sales bookings goals. * Sales process efficiency modeling. Art: * Ownership of each part of the Sales process with a Sales playbook using Sales best practice techniques that only the top 1% of Sales… Show more For early stage startups: * CEOs, presidents, founders, owners * C-Level Sales leaders, managers * Sales teams, individuals The Science and Art of Sales Science: * Leverage data and business plans to outline specifically how we will back into exceeding our Sales bookings goals. * Sales process efficiency modeling. Art: * Ownership of each part of the Sales process with a Sales playbook using Sales best practice techniques that only the top 1% of Sales professionals understand and consistently implement every day, keeping everything we do simple, while always being human. * Owning each part of the Sales process: planning, outbound prospecting, presenting, closing. * Establishing an internal Sales library playbook * Situational coaching calls and deal support * Forecasting * Driving the right daily behaviors * Hiring * Personal career growth paths * Individual coaching Show less



Zaius (now Optimizely - Page Inactive)

• United States
• Software Development
• 1 - 100 Employee

• Vice President of Sales, Senior Executive Leadership Team

  • Oct 2016 - Dec 2018

  Boston, MA Zaius is a customer data platform designed to empower Marketers to grow revenue from existing customers. Acquisition: * Zaius acquired by Optimizely in March 2021. December 2018: * Exceeded Board Sales bookings goals EVERY quarter (9 quarters in a row!) Oct 2016 - Dec 2018 with over 600% growth thanks to everyone's efforts, dedication to winning, and continued execution! * Exceeded 2018 Board Sales bookings goals and doubled 2017 results! * Created outbound program… Show more Zaius is a customer data platform designed to empower Marketers to grow revenue from existing customers. Acquisition: * Zaius acquired by Optimizely in March 2021. December 2018: * Exceeded Board Sales bookings goals EVERY quarter (9 quarters in a row!) Oct 2016 - Dec 2018 with over 600% growth thanks to everyone's efforts, dedication to winning, and continued execution! * Exceeded 2018 Board Sales bookings goals and doubled 2017 results! * Created outbound program from scratch taking outbound Sales bookings from 0% in 2016 to 67% of net new bookings by end of 2018. * Achieved top quartile status in BVP Growth Index. * Grew from 2 Dream Team Members in 2016 to 40 by end of 2018 promoting 14 who earned it. May 2018: * Congrats to the entire Zaius Team for closing a $30M Series B round of funding! https://techcrunch.com/2018/04/12/zaius-series-b-2/ April 2018: * It is an honor and privilege to be nominated & awarded to the "2018 Top 25 Most Influential Inside Sales Leaders" by the American Association of Inside Sales Professionals (AA-ISP) across the organization's 15,000+ members with 70+ chapters internationally for the 8th consecutive year. Thank you for everyone's continued support. January 2018: * Congrats to the entire Zaius Team for an incredible 2017 exceeding last year by over 350% ! March 2017: * It is an honor and privilege to have been asked and for the opportunity to lead a discussion on "Scaling Inside Sales Teams" at The Boston Entrepreneurs' Network (ENET) Cambridge, MA event. ENET connects early stage entrepreneurs with information and resources necessary to transform an idea into a successful product or service business. http://www.boston-enet.org October 2016: * Established weekly/when needed daily recurring deal review process to dissect pipeline health for accurate executive forecasting dashboard and cover ratio analysis. Show less



Yesware

• United States
• Software Development
• 1 - 100 Employee

• Vice President of Sales, Senior Executive Leadership Team

  • Sep 2015 - Oct 2016

  Boston, MA Yesware is a software platform that provides email productivity tools to help Sales professionals better reach and engage with their prospects and customers. October 2016: * Promoted 12 Sales Dream Team members over the last year to support personal career growth goals to align with company goals. * Tripled BDR conversion rates in 6 months from 6% to 20% of outbound buyer conversations setup to closed business. September 2016: * Scored the highest rated Presenter Session… Show more Yesware is a software platform that provides email productivity tools to help Sales professionals better reach and engage with their prospects and customers. October 2016: * Promoted 12 Sales Dream Team members over the last year to support personal career growth goals to align with company goals. * Tripled BDR conversion rates in 6 months from 6% to 20% of outbound buyer conversations setup to closed business. September 2016: * Scored the highest rated Presenter Session rated by attendees at the 6/15/16 in Denver AND the 9/8/16 in Boston American Association of Inside Sales Professionals (AA-ISP) events (4.91 out of 5.00 possible points)! Topic: "The Ultimate Strategy To Cold E-mails". April 2016: * Nominated & Awarded the "2016 Top 25 Most Influential Inside Sales Professionals Prestigious Award"​ by the American Association of Inside Sales Professionals across the organization's 10,000+ members with 63 Chapters internationally for the "6th"​ consecutive year! March 2016: * An honor for Yesware to win the 2016 Stevie Sales Awards for "Sales Growth Achievement of the Year" (Silver), "Sales Process of the Year" (Silver), "Sales Distinction of the Year" (Bronze)! February 2016: * An honor to be named on the East Coast's 2016 Movers & Shakers of SaaS Sales! Show less



ZoomInfo

• United States
• Software Development
• 700 & Above Employee

• Vice President of Sales, Senior Executive Leadership Team

  • Oct 2009 - Aug 2015

  Waltham, MA ZoomInfo is a subscription-based software that provides a cloud-based platform for Sales and Marketing professionals to access B2B data and insights. Acquisitions: * DiscoverOrg acquired ZoomInfo from Great Hill Partners for $800 million February 2019. * ZoomInfo acquired by Great Hill Partners for $240 million August 2017. August 2015: * Spearheading the ZoomInfo Sales Dream Team, Ruthfield and Team have more than quadrupled sales over the last 4 years. ZoomInfo's… Show more ZoomInfo is a subscription-based software that provides a cloud-based platform for Sales and Marketing professionals to access B2B data and insights. Acquisitions: * DiscoverOrg acquired ZoomInfo from Great Hill Partners for $800 million February 2019. * ZoomInfo acquired by Great Hill Partners for $240 million August 2017. August 2015: * Spearheading the ZoomInfo Sales Dream Team, Ruthfield and Team have more than quadrupled sales over the last 4 years. ZoomInfo's 2014 revenue results were the highest in company history from a Sales results, year-over-year growth, and profitability standpoint. * ZoomInfo named to the Inc. 5000 fastest-growing private companies in the United States. All companies on this year's Inc. 5000 list have ranked by overall revenue growth over a three-year period. * Promoted 23 Sales Dream Team Members over the last 4+ years to support personal growth goals to align with company goals. April 2015: * Nominated & Awarded the "2015 Top 25 Most Influential Inside Sales Professionals Prestigious Award"​ by the American Association of Inside Sales Professionals across the organization's 10,000+ members with 60 chapters globally for the "5th"​ consecutive year. January 2015: * Nominated & inducted as an official featured member of the 2015 edition of the Bristol Who’s Who of Executives for outstanding achievements, leadership skills, & community commitments across the organizations 500,000 members spanning across 190 countries. February 2014: * Nominated & Awarded the 8th annual Stevie Sales Awards: 1) "Sales Team Growth Achievement of the Year"​ 2) "Sales Department of the Year - Computer Software" Judges evaluated more than 1,500 nominations from organizations of all sizes in virtually every industry. Show less



Forrester

• United States
• Research Services
• 700 & Above Employee

• New Business Development Sales

  • 2008 - 2009

  Forrester Research is a global research and advisory firm that provides insights, analysis, and guidance to help companies develop and execute successful business strategies across customer experience, digital transformation, marketing, sales, technology, and innovation. 2008: * 148% of plan for 2008. * Handled new business development sales onboarding CIO and Senior Level IT Decision-Makers at $1 Billion + firms across all spectrums of IT including: application development… Show more Forrester Research is a global research and advisory firm that provides insights, analysis, and guidance to help companies develop and execute successful business strategies across customer experience, digital transformation, marketing, sales, technology, and innovation. 2008: * 148% of plan for 2008. * Handled new business development sales onboarding CIO and Senior Level IT Decision-Makers at $1 Billion + firms across all spectrums of IT including: application development & program management, business process & applications, enterprise architecture, information & knowledge management, infrastructure & operations, security & risk management, sourcing & vendor management. Show less



CODi Worldwide

• United States
• Manufacturing
• 1 - 100 Employee

• Regional Director of Sales - Eastern United States

  • 2002 - 2008

  CODi is a provider of IT PC peripheral solutions to heads of IT, Marketing, and Sales across the Fortune 1000. Acquisition: * CODi acquired by Milestone Partners in April 2005! * Created and facilitated Direct and Channel go to market points of purchases leading to quadrupling Sales in just 3 years growing revenue from $1.5 to over $6 Million with average deal sizes ranging between $200K-$900K. * Earned the following awards from 2004-2006: “President’s Achievement… Show more CODi is a provider of IT PC peripheral solutions to heads of IT, Marketing, and Sales across the Fortune 1000. Acquisition: * CODi acquired by Milestone Partners in April 2005! * Created and facilitated Direct and Channel go to market points of purchases leading to quadrupling Sales in just 3 years growing revenue from $1.5 to over $6 Million with average deal sizes ranging between $200K-$900K. * Earned the following awards from 2004-2006: “President’s Achievement Award”, “Highest Bundle Sales Award”, and “Highest Profit Margin Award” leveraging key metrics, dashboards, and playbook created. * Developed relationships with the following Channel Partners: Dell, Synnex, Lenovo, IBM, HP, Compucom, Insight, SHI (Software House International), MoreDirect, EPlus, The Ergonomic Group, Chips Solutions, PC Connection, Lucille Maude. Show less



Novartis

• Switzerland
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Executive Sales Specialist

  • 2001 - 2002

  Massachusetts * Introduced a new respiratory medication to the market. * Developed 10 Allergist and Pulmonologist specialty thought leaders within the prestigious Lahey Clinic to support the product based on research and positive patient results. * Successfully negotiated and had product added to the Standards Formulary at Lahey Clinic just 6 months from its introduction. * Ranked #1 out of 220 Specialists for the highest performance review in the US for 2001 for exceeding… Show more * Introduced a new respiratory medication to the market. * Developed 10 Allergist and Pulmonologist specialty thought leaders within the prestigious Lahey Clinic to support the product based on research and positive patient results. * Successfully negotiated and had product added to the Standards Formulary at Lahey Clinic just 6 months from its introduction. * Ranked #1 out of 220 Specialists for the highest performance review in the US for 2001 for exceeding sales/competency objectives. * Nominated by VP of Sales for Eastern US and completed Management Development Process for outstanding leadership. * Maintained/managed budget dollars for CRM activities for 10 Representatives for the Northeast Region. Show less



Merck

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Professional Sales Representative

  • 1999 - 2001

  MetroWest, MA * Certified remotely at extensive 10-week sales/product training program at hotel in Plymouth Meeting, PA. * Promoted diverse product line to specialists, primary care doctors, and hospitals in a high volume territory. * Exceeded 2000 Sales objectives by 118% increasing lead product sales from 76% to 106% year 1. * Recognized with 12 "Awards for Excellence" for strong leadership and exceeding sales objectives. * Nominated by Manager to be a Mentor to assist with the… Show more * Certified remotely at extensive 10-week sales/product training program at hotel in Plymouth Meeting, PA. * Promoted diverse product line to specialists, primary care doctors, and hospitals in a high volume territory. * Exceeded 2000 Sales objectives by 118% increasing lead product sales from 76% to 106% year 1. * Recognized with 12 "Awards for Excellence" for strong leadership and exceeding sales objectives. * Nominated by Manager to be a Mentor to assist with the training for new representatives. Show less



Filene's, The May Department Stores Company

• Area Sales Manager

  • 1998 - 1999

  Natick, MA * Promoted within Buyer Training Program to manage $2.5 million Housewares and Candy with 15 Direct Reports. * Ranked #1 out of 20 Sales Managers in exceeding Sales Plan for Fall 1998 (+114%). * Awarded Sales Manager of the Month first month on the job and in January 1999 for highest sales productivity and outstanding leadership. * Managed/hired/trained/conducted reviews for 15 Sales Associate direct reports.

• Assistant Buyer/Buyer Training Program

  • 1996 - 1999

  Boston, MA * Managed/balanced Open-To-Buy receipt budget dollars on a weekly basis for $12 million luggage and novelty business in 40 stores. * Wrote Fall 1998 $5.5 million business plan implemented by Buyer, Divisional, and General Manager. * Planned sales & markdown $'s by month; negotiated markdown $'s from vendors for slow-turning stock. * Analyzed sales and stock reports identifying stock deficiencies by vendor by store. * Handled direct mail catalog and newspaper… Show more * Managed/balanced Open-To-Buy receipt budget dollars on a weekly basis for $12 million luggage and novelty business in 40 stores. * Wrote Fall 1998 $5.5 million business plan implemented by Buyer, Divisional, and General Manager. * Planned sales & markdown $'s by month; negotiated markdown $'s from vendors for slow-turning stock. * Analyzed sales and stock reports identifying stock deficiencies by vendor by store. * Handled direct mail catalog and newspaper advertising for sale events.