Casey Kelm
Account Executive at Fat Earth Media- Claim this Profile
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Topline Score
Bio
Credentials
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Google Ads (AdWords) Essential Training
Lynda.comOct, 2018- Nov, 2024
Experience
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Fat Earth Media
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United States
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Advertising Services
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1 - 100 Employee
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Account Executive
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Jan 2022 - Present
Clients: ÉTERNE, Beast Health, EllaOla, Revelry, Firefly Recovery, Graza, Resident Clients: ÉTERNE, Beast Health, EllaOla, Revelry, Firefly Recovery, Graza, Resident
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adMixt
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United States
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Advertising Services
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1 - 100 Employee
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Paid Media Manager (E-Commerce)
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Sep 2021 - Jan 2022
Clients: FIGS | quip | Vegamour | Silipint | Les Belles- Helping clients achieve optimal e-commerce marketing performance on paid social (Facebook, Pinterest, TikTok and Snapchat) by using cutting-edge API technology to analyze data and determine where to take action. - Supervising Paid Media Specialists in day-to-day campaign management. Also serving as a mentor in career development by walking through strategic decisions, optimization strategies, and what overall success looks like.- Budgeting ~$500k of ad spend/month.- Brainstorming out of the box creative elements to test.- Implementing targeting strategies that are relevant to the client and their desired audience.- Building reports, call agendas, and decks weekly that are easily digestible, yet insightful.- Serving as a point of contact to clients to make sure their needs are not only met, but surpassed. Show less
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Marketing Operations Specialist
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Jan 2021 - Sep 2021
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D.A. Lamont Public Adjusters
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United States
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Insurance
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1 - 100 Employee
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Digital Marketing Manager
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Sep 2020 - Jan 2021
- With no prior experience in web design/development, I successfully completed the creation of two company websites using WordPress. My ability to absorb new information quickly as well as my prior experience in copywriting and art direction were extremely helpful in taking on this responsibility. - Managed the organization and execution of direct mail campaigns during/following the fall hurricane season of 2020 - Managed all organic social media channels for three separate companies - IECG, DA Lamont PA and CORE Forensics - Updated and maintained Google business listings for all three companies while also implementing tracking of site traffic through Google platforms. Show less
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PAVLOV Agency
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United States
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Advertising Services
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1 - 100 Employee
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Copywriter Intern
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Jan 2020 - May 2020
Assisted creative director and other PAVLOV team members with agency tasks while also writing creative copy for several different clients including, but not limited to, Austin City Taco, VIA Metropolitan Transit and Shooting Star Casino. Assisted creative director and other PAVLOV team members with agency tasks while also writing creative copy for several different clients including, but not limited to, Austin City Taco, VIA Metropolitan Transit and Shooting Star Casino.
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SWOOP Agency
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Advertising Services
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1 - 100 Employee
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Art Director
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Jan 2020 - May 2020
Responsibilities included the design and occasional execution of promotional materials such as business cards, lawn signs, billboards, banners, logos and books. Clients: Oak Knoll Ranch, STARS Clinic and SWOOP Operations Responsibilities included the design and occasional execution of promotional materials such as business cards, lawn signs, billboards, banners, logos and books. Clients: Oak Knoll Ranch, STARS Clinic and SWOOP Operations
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Men's Wearhouse
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United States
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Retail
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700 & Above Employee
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Customer Service Associate
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May 2018 - Jan 2020
Assisted customers in the stylizing and sizing of rental tuxedos for occasions such as weddings, proms and galas. Provided excellent customer service while helping with all customer needs such as alterations, pick-ups and sales. Assisted customers in the stylizing and sizing of rental tuxedos for occasions such as weddings, proms and galas. Provided excellent customer service while helping with all customer needs such as alterations, pick-ups and sales.
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Education
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University of North Texas
Bachelor of Arts - BA, Advertising