Experience

QualityLogic

• United States
• IT Services and IT Consulting
• 100 - 200 Employee

• Sr. Marketing Manager: QA Testing Services, Digital Accessibility, Smart Energy

  • Aug 2019 - Present

  Boise, Idaho Area As the head of marketing, I am responsible for growing and driving inbound leads to the company through multiple channels, tactics, research, and writing. I am accountable for the marketing effort for every division of the company including software testing, smart energy, and digital accessibility. These efforts include strategies in marketing, business development, and growth, as well as financial planning and budget management. My day-to-day responsibilities include: Digital Marketing… Show more As the head of marketing, I am responsible for growing and driving inbound leads to the company through multiple channels, tactics, research, and writing. I am accountable for the marketing effort for every division of the company including software testing, smart energy, and digital accessibility. These efforts include strategies in marketing, business development, and growth, as well as financial planning and budget management. My day-to-day responsibilities include: Digital Marketing — Responsible for the development, management, and execution of all digital marketing efforts including: • PPC development, messaging, targeting, and management • SEO content development and management • Creating and executing marketing nurture programs • Data analysis and reporting • Google Ads, Microsoft Ads, SEO programs Partner and Vendor Management — Manage relationships with relevant partners to build and identify channels for inbound marketing. Explore resources and recruit thought leaders and potential partners that align with the growth goals of the company. Brand Communications — Manage, maintain, and enhance the integrity of the brand identity and voice to best represent the company and the culture. This includes managing the website and any external or internal brand communications. Also responsible for creating customized and digitally accessible collateral that convert the curious into purchasers Sales Support — Creative execution for enterprise-level proposals for high-impact potential clients. Identify selling points and partner with the sales team for high-profile opportunities. Strategic Planning — Lead the team in building brand awareness, creating efficiencies, and developing new marketing opportunities to reach growth goals • Work in collaboration with the executive team to identify new markets, products, and services • Managing Hubspot & Salesforce • Develop and manage budgets within the sales and marketing division Show less



Reynolds+Myers

• United States
• Marketing Services
• 1 - 100 Employee

• Client Services Director

  • 2015 - 2019

  Boise, Idaho Area Responsible for applying data-driven tactics and modern marketing strategies to help legacy companies evolve into modern, data-smart marketers. I worked side-by-side with some of the most creative and brilliant minds in the industry. The companies I worked with are not afraid of trying something different. They’re willing to experiment with new methods and strategies — though always with analysis and measurement included. They’re leaders and shakers in “unsexy” industries like… Show more Responsible for applying data-driven tactics and modern marketing strategies to help legacy companies evolve into modern, data-smart marketers. I worked side-by-side with some of the most creative and brilliant minds in the industry. The companies I worked with are not afraid of trying something different. They’re willing to experiment with new methods and strategies — though always with analysis and measurement included. They’re leaders and shakers in “unsexy” industries like manufacturing, agriculture, philanthropy and science. And most importantly, they are, without exception, awesome people. Show less



Icon Credit Union

• Director Of Marketing

  • 2013 - 2015

  Boise, Idaho Area Responsible for creating and executing strategic plans, marketing initiatives, and advertising campaigns to develop and enhance Icon's brand awareness, sales growth, and community efforts. Highlights included: • After thorough research and analysis, created, administered and implemented a strategic marketing plan to improve the credit union's visibility in the marketplace, drive business to the branches, and improve ROI of marketing campaigns. This included product promotion, business… Show more Responsible for creating and executing strategic plans, marketing initiatives, and advertising campaigns to develop and enhance Icon's brand awareness, sales growth, and community efforts. Highlights included: • After thorough research and analysis, created, administered and implemented a strategic marketing plan to improve the credit union's visibility in the marketplace, drive business to the branches, and improve ROI of marketing campaigns. This included product promotion, business development, advertising, and more. • Developed and launched a brand "refresh" campaign to reintroduce the credit union to the market. Online presence was refreshed with new images, copy, and I created a synchronized online, outdoor, print, in-branch, and social media advertising campaigns to support the refreshed brand and generate conversations. Capitalizing on the refreshed branding, launched advertising campaigns to drive business both online and to the branches. • Initiated and managed an RFP, then launched a Marketing Customer Information File (MCIF) system to grow member marketing campaigns through targeted and trackable efforts. • Created and led the communication strategies for mergers and a sale of a branch, communicating very complicated information in a way that was easy to understand. • Utilizing print, outdoor, social media, and direct marketing, designed and drove various product launches and promotions, including a new online banking platform, remote deposit capture, and deposit growth campaigns. Show less



Albertsons Companies

• Retail
• 700 & Above Employee

• Marketing Lead

  • 2011 - 2012

  Boise, Idaho Area Responsible for developing, coordinating, and executing marketing activities for Albertsons (then the Fortune 100 company’s six-state Intermountain West Division), ensuring marketing programs made a significant contribution to sales and profits. Collaborated with leadership in laying out the strategic direction to ensure business and public relations plans reflected local, regional and industry conditions. Highlights included • Generated $5M in new sales during 1st quarter of new product… Show more Responsible for developing, coordinating, and executing marketing activities for Albertsons (then the Fortune 100 company’s six-state Intermountain West Division), ensuring marketing programs made a significant contribution to sales and profits. Collaborated with leadership in laying out the strategic direction to ensure business and public relations plans reflected local, regional and industry conditions. Highlights included • Generated $5M in new sales during 1st quarter of new product launch by developing and directing marketing efforts in Washington and coordinating public relations events and communications around the launch. • Through managing and executing effective internal and external marketing plans, reversed negative trends and lifted sales up to 25% for groups of stores experiencing serious sales loss. • Achieved sales lift across the banner, increased transaction size and maximized items per cart by creating and implementing marketing strategies for the company’s single largest sales promotion. Show less



Coldwell Banker Tomlinson Boise

• United States
• Real Estate
• 200 - 300 Employee

• Owner / Realtor

  • 2009 - 2011

  Connected home buyers and sellers to negotiate the best deal for clients. Utilized social media, word of mouth, client referrals, and email marketing strategies to obtain success. Optimized professional networking and connecting with local influencers to accomplish significant sales results. • Ranked in the top 30% of Realtors® in the Boise market during 1st year. • Negotiated a multimillion dollar project consisting of 3 condos and a large home. • Negotiated short sale properties… Show more Connected home buyers and sellers to negotiate the best deal for clients. Utilized social media, word of mouth, client referrals, and email marketing strategies to obtain success. Optimized professional networking and connecting with local influencers to accomplish significant sales results. • Ranked in the top 30% of Realtors® in the Boise market during 1st year. • Negotiated a multimillion dollar project consisting of 3 condos and a large home. • Negotiated short sale properties for owners and investors, dealing with banks and creditors to close deals quickly. Show less



Hawley Troxell

• United States
• Legal Services
• 100 - 200 Employee

• Director of Business Development

  • 2007 - 2009

  Developed and managed the law firm’s strategic marketing and business development initiatives. Managed public relations, media management, budget planning, market research, advertising campaigns and board-of-partner presentations. • Acquired new clients and retained existing clients by directing the rebranding of the firm, taking a historic brand and reshaping it to reflect the firm’s capabilities. • Provided senior partners with decision making tools by creating a benchmark survey… Show more Developed and managed the law firm’s strategic marketing and business development initiatives. Managed public relations, media management, budget planning, market research, advertising campaigns and board-of-partner presentations. • Acquired new clients and retained existing clients by directing the rebranding of the firm, taking a historic brand and reshaping it to reflect the firm’s capabilities. • Provided senior partners with decision making tools by creating a benchmark survey for measuring the effectiveness of marketing and business development campaigns. • Optimized attorneys’ marketing capabilities to clients and improved client communication by rolling out new CRM solution. Show less



Home Federal Bank (now Bank of the Cascades)

• United States
• Banking
• 700 & Above Employee

• Vice President, Director of Marketing

  • Apr 2002 - Oct 2007

  Responsible for managing the consumer bank's marketing and communication initiatives, monitoring a $1.4M marketing budget. Developed and implemented direct mail strategies, advertising campaigns, vendor relationship management, public relations, strategic planning, collateral and product development. • Successfully executed name change and rebranding including complete website and marketing material redesign. • Enhanced client retention by managing public and investor relations during… Show more Responsible for managing the consumer bank's marketing and communication initiatives, monitoring a $1.4M marketing budget. Developed and implemented direct mail strategies, advertising campaigns, vendor relationship management, public relations, strategic planning, collateral and product development. • Successfully executed name change and rebranding including complete website and marketing material redesign. • Enhanced client retention by managing public and investor relations during the bank's conversion to a publicly traded company. • Increased market share by identifying sales and marketing opportunities for branches by creating and analyzing weekly and monthly sales reports using the bank’s client relationship management software. Show less



Banner Bank

• United States
• Banking
• 700 & Above Employee

• Assistant Vice President, Marketing/Advertising Coordinator

  • Jun 1998 - Apr 2002

  Assistant Vice President, Marketing / Advertising 1999 – 2002 Managed the daily marketing strategies of multistate banking institution including leading marketing campaigns, developing Internal and external communications, and market research. • Developed and executed marketing strategy for consolidation of 5 banks into 1 newly named organization. • Coordinated marketing related issues that arose through acquisitions and mergers. • Managing CRM solutions to drive branch sales… Show more Assistant Vice President, Marketing / Advertising 1999 – 2002 Managed the daily marketing strategies of multistate banking institution including leading marketing campaigns, developing Internal and external communications, and market research. • Developed and executed marketing strategy for consolidation of 5 banks into 1 newly named organization. • Coordinated marketing related issues that arose through acquisitions and mergers. • Managing CRM solutions to drive branch sales Marketing Assistant 1998 – 1999 Assisted with the development and coordination of advertising campaigns, product brochures, newsletters, and web sites. Analyzed customer and product activity and profitability at the bank. Show less