Lori Fredrickson

Director of Communications, Marketing & Digital & Editor of Scandinavian Review at American-Scandinavian Foundation
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • French -

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Experience

    • United States
    • Museums, Historical Sites, and Zoos
    • 1 - 100 Employee
    • Director of Communications, Marketing & Digital & Editor of Scandinavian Review
      • Nov 2021 - Present

      As the Director of Communications, Marketing, & Digital department for American-Scandinavian Foundation and its cultural center in NYC, Scandinavia House, I lead all communications publications across print, website, social, and promotional materials, as well as all press and outreach for the foundation and for programming. I also lead marketing initiatives and direct social campaigns, and manage our digital presence including both online channels and our website, including current leadership of a web redesign campaign. Write all copy for event programs and marketing materials and design all marketing materials. Broaden outreach through partnerships and collaborations with other organizations, represent our brand across a wide array of events and functions, and create, design, edit, and write all media and communications materials, as well as photography and video. I spearheaded our transition to virtual programming in 2020 and currently manage virtual platforms and edit event videos. Engage and foster relationships throughout publishing, and support media in all coverage of events.As Editor of Scandinavian Review as of March 2021, I curate, commission, and edit all of our coverage of life in the contemporary Nordic countries including art and design, industrial development, commercial, political, economic and social innovation. Show less

    • Head of Communications, Marketing & Digital
      • Jul 2019 - Sep 2022

      Lead all communications publications across print, website, social, and promotional materials, as well as all press and outreach for the foundation and for programming. Led marketing initiatives and direct social campaigns, and manage our digital presence including both online channels and our website, including current leadership of a web redesign campaign. Broaden outreach through partnerships and collaborations with other organizations, represent our brand across a wide array of events and functions, and create, design, edit, and write all media and communications materials, as well as photography and video. Built and currently maintain our in-house press list, engage and foster relationships throughout publishing, and support media in all coverage of events. Show less

    • Freelance Journalist
      • Jan 2007 - Present

      Regular contributor to publishing clients including Sync, Profile, Modern Counsel, American Healthcare Leader, American Builders Quarterly, and Hispanic Executive. Freelance writer on the arts, design, culture, and architecture, for clients including Clear Magazine, Bespoke Magazine, BlackBook Magazine, Anthem Magazine, Swindle, Modern Painters, 11211, Kong Magazine, Working Mother, and American Photo. Regular contributor to publishing clients including Sync, Profile, Modern Counsel, American Healthcare Leader, American Builders Quarterly, and Hispanic Executive. Freelance writer on the arts, design, culture, and architecture, for clients including Clear Magazine, Bespoke Magazine, BlackBook Magazine, Anthem Magazine, Swindle, Modern Painters, 11211, Kong Magazine, Working Mother, and American Photo.

    • Freelance Editor
      • Jan 2006 - Present

      For various editorial and marketing clients including Working Mother Magazine, Chron.com, Demand Media, Kong Magazine, and others. For various editorial and marketing clients including Working Mother Magazine, Chron.com, Demand Media, Kong Magazine, and others.

    • Marketing & Communications Manager
      • Aug 2017 - Jul 2019

      Lead all communications publications across print, website, social, and promotional materials, as well as all press and outreach for the foundation and for programming. I also lead marketing initiatives and direct social campaigns, and manage our digital presence. I additionally broaden outreach through partnerships and collaborations with other organizations, represent our brand across a wide array of events and functions, and create, design, edit, and write all media and communications materials, as well as photography and video. I have also built and currently maintain our in-house press list, engage and foster relationships throughout publishing, and support media in all coverage of events. Show less

  • Popular Photography and American Photo
    • Greater New York City Area
    • Contributing Editor
      • Oct 2011 - Sep 2014

      Freelance reporter and editor-at-large on subjects in photography, including artist and portfolio profiles, tech and travel subjects, and feature narratives on emerging concepts and photo world topics. Freelance reporter and editor-at-large on subjects in photography, including artist and portfolio profiles, tech and travel subjects, and feature narratives on emerging concepts and photo world topics.

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Features Editor, ARTINFO
      • Oct 2012 - 2014

      Lead features editor on the Visual Arts, Architecture & Design, and Art Market verticals for Artinfo.com. Online editor for content from Modern Painters and Art+Auction. Lead features editor on the Visual Arts, Architecture & Design, and Art Market verticals for Artinfo.com. Online editor for content from Modern Painters and Art+Auction.

    • Assistant Editor
      • Jul 2005 - Oct 2011

      Editor and writer. In addition to line-editing and copyediting all content, I manage the Share section, write the Backstory, My Project, and Photo Challenge columns, and write feature articles on travel and how-to topics. Editor and writer. In addition to line-editing and copyediting all content, I manage the Share section, write the Backstory, My Project, and Photo Challenge columns, and write feature articles on travel and how-to topics.

    • Editorial Assistant
      • 2004 - 2005

Education

  • New York University
    B.A., Journalism, French
    2000 - 2004
  • International Center of Photography
    2011 - 2013

Community

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