Lyle Bryson

Graphic Designer at TREW Gear
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency
  • Italian Limited working proficiency

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Bio

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Credentials

  • Spotting Logo Trends
    LinkedIn
    Apr, 2021
    - Nov, 2024
  • Brand and Marketing Integration
    LinkedIn
    Feb, 2021
    - Nov, 2024
  • Neil Blumenthal on Branding
    LinkedIn
    Oct, 2016
    - Nov, 2024

Experience

  • TREW Gear
    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Graphic Designer
      • Dec 2022 - Present

      Direct art and design for two key visual systems: 1) storytelling for ongoing TREW To You community film project and 2) promotion for TREW Gear's Extended and Plus Size product launch. Create and manage ongoing promotional asset design for e-commerce and paid social campaigns. Facilitate design exploration for apparel graphics and illustrations; propose new designs for production. Direct art and design for two key visual systems: 1) storytelling for ongoing TREW To You community film project and 2) promotion for TREW Gear's Extended and Plus Size product launch. Create and manage ongoing promotional asset design for e-commerce and paid social campaigns. Facilitate design exploration for apparel graphics and illustrations; propose new designs for production.

  • On The Edge
    • United States
    • Business Consulting and Services
    • Visual Designer
      • Aug 2022 - Present

      Manage ongoing development of a renovated digital identity for On The Edge, guided by brand values and established guidelines. Coordinate between client, agencies, and website developers to bring key visual design concepts to life, from ideation to implementation. Set timelines for project milestones and assisted parties involved in achieving deliverables on schedule to launch a new take on ontheedge.com in Fall of 2022. Manage ongoing development of a renovated digital identity for On The Edge, guided by brand values and established guidelines. Coordinate between client, agencies, and website developers to bring key visual design concepts to life, from ideation to implementation. Set timelines for project milestones and assisted parties involved in achieving deliverables on schedule to launch a new take on ontheedge.com in Fall of 2022.

  • Athleisure, Inc. dba: Sun Diego Boardshops
    • Retail
    • 1 - 100 Employee
    • Ecommerce Coordinator
      • Jul 2021 - Aug 2022

      Coordinated new & seasonal integrated product launches for Sun Diego’s 60+ e-commerce brands. Owned e-commerce inventory workflows: from generating merchandising reports to managing + uploading all new product data to Shopify and each of the steps in between. Utilized Shopify integrations (Matrixify and Stocksync) to manage products and automate new product collections. Designed 2-3 digital visual assets for web/social and 1-2 marketing emails each week using Adobe Photoshop, Illustrator and InDesign. Sun Diego's e-commerce sales grew >200% from July 2021 to July 2022.

  • Gorge Greens
    • United States
    • Farming
    • 1 - 100 Employee
    • Marketing Consultant
      • Jul 2020 - Jan 2021

      Designed user interface for an e-commerce site functioning to manage ship-to-home orders and Gorge Greens local Porch Drops. Developed visual communications for promotional campaigns spanning social, print, web, and in-store. Scheduled paid social advertisements on Facebook and Instagram; conducted A/B ad set testing to inform customer preferences and further visual concepts. Designed user interface for an e-commerce site functioning to manage ship-to-home orders and Gorge Greens local Porch Drops. Developed visual communications for promotional campaigns spanning social, print, web, and in-store. Scheduled paid social advertisements on Facebook and Instagram; conducted A/B ad set testing to inform customer preferences and further visual concepts.

  • All Good Body Care
    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Marketing Intern
      • Jul 2019 - Sep 2019

      Designed static graphics for All Good's August 2019 ingredients campaign in Adobe Photoshop and Illustrator. Collaborated with agency partners to create motion graphics for AlterEco's "Alliance for the Amazon Coalition" campaign. Created cross-channel promotional marketing designs for local B2B partners and packaging designs for All Good's presence at the B Corp Champion's Retreat. Overhauled and updated Storemapper application with 1,000+ retail locations, sorting retailer data in Microsoft Excel and integrating into the Storemapper interface.

  • GIANFRANCO LOTTI RETAIL S.R.L.
    • Italy
    • Manufacturing
    • International Marketing Intern
      • Sep 2018 - Dec 2018

      Organized layout design for Gianfranco Lotti's 2018 / 2019 Collection and SS19 Collection commercial (B2B) catalogs. Performed product photo retouching in Adobe Photoshop to visualize new product line variants for Gianfranco Lotti’s 2018/2019 and SS19 Collections. Ideated + designed five micro-storytelling pieces (visuals + copy) for the brand's social media channels. Participated in a bi-weekly seminar to discuss key takeaways from the international internship experience and better understand differences in the Italian vs. American workplaces.

Education

  • California Polytechnic State University-San Luis Obispo
    Bachelor of Science - BS, Business Administration
    2016 - 2020

Community

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