Experience

抖音

• China
• Online Audio and Video Media
• 1 - 100 Employee

• 知识

  • Jun 2020 - Present



Dedao App（得到）

• VP, Founder of Dedao Tips

  • Jul 2019 - May 2020

• Founder of Dedao Lecture

  • Jan 2019 - Jun 2019

  - Led and ran strategic project Dedao Lecture from ground up, transformed Dedao to an open platform- Built content strategy and developed high quality content suppliers and users scale out current situation - Collaborated with cross functional team to upgrade user experience in a fast pace

• Brand Director

  • Nov 2017 - Dec 2018

  - Managed brand assets, upgraded brand VI and made marketing plan including online and offline channel- Built communication strategy for LuoZhenyu’s New Year Speech and made it a feast and a party for users - Successful landing of a full spectrum of ad products, including video ads, hashtag challenges and so on- Built creative marketing event and got cross-border partners with high reputation involved to amplify voice

• Editor, Author Pool Team Leader

  • Jan 2017 - Nov 2017

  - Responsible for building Author Pool and developing high-value content suppliers from different area - Explored product type and shortened the duration of single content(course) to promote user experience



Fenda App by Guokr（果壳-分答）

• Beijing

• Marketing Director

  • May 2016 - Jan 2017

  - Developed 100+ celebrities and stars in one week when Fenda launched, and hit market successfully - Responsible for development and execution of integrated marketing communications plan budgets - Led market campaigns and co-branding events to expand brand voice and get users - Developed 100+ celebrities and stars in one week when Fenda launched, and hit market successfully - Responsible for development and execution of integrated marketing communications plan budgets - Led market campaigns and co-branding events to expand brand voice and get users



Zaihang App by Guokr（果壳-在行）

• Beijing Shenzhen Guangzhou

• Operations Manager

  • Feb 2015 - May 2016

  - Developed experts and launched project Shenzhen, Guangzhou and Ningbo independently within 3 months - Built new business types such as psychology counseling service, tour-guide service from start to finish - Developed experts and launched project Shenzhen, Guangzhou and Ningbo independently within 3 months - Built new business types such as psychology counseling service, tour-guide service from start to finish



Pfizer

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Brand Manager

  • Jan 2013 - Feb 2015

  - Managed marketing plan and event budgets of Lipitor in China, drove sales growth by 100% in 2014 - Managed marketing plan and event budgets of Lipitor in China, drove sales growth by 100% in 2014