Campaign Marketing Manager

• Mar 2023 - Present

Own B2B campaign strategy, execution, and measurement. Develop integrated, multi-channel campaigns to increase brand awareness and drive new leads through account-based marketing and persona-based experiences. Key responsibilities include gathering cross-functional input to identify target audiences and messaging, executing campaigns, analyzing performance, and facilitating retrospectives to continually improve marketing processes. Present plans, drive alignment, and provide data-driven insights to cross-functional demand engine team. Show less

Senior Digital Strategist

• Sep 2021 - Dec 2022

Responsible for identifying digital opportunities and developing strategic marketing programs along the customer journey that integrate Adobe’s Experience Platform marketing tools to align with Adobe’s partner business objectives Responsible for identifying digital opportunities and developing strategic marketing programs along the customer journey that integrate Adobe’s Experience Platform marketing tools to align with Adobe’s partner business objectives

Associate Director, Project Management

• Mar 2021 - Jun 2021

Improve cross-department communication by designing and implementing streamlined processes to coordinate between creative, sales, and client-service team through close partnership with senior leadership.• Designed and managed all elements of marketing projects: scope of work, timelines, budgets, KPIs, and deliverables increasing value for clients

Sr. Account Strategist

• Feb 2020 - Mar 2021

Primary account manager leading integrated marketing campaigns and marketing programs designed for numerous nonprofit organizations. Led brand development, messaging, digital marketing strategy, large-scale event promotion, voice of customer market research. Launched and executed paid and organic campaigns, implemented tracking solutions, monitored performance, and provided ongoing creative and platform recommendations

Account Strategist

• Jan 2018 - Feb 2020

• Created integrated marketing campaigns on paid and owned channels (paid social, paid search, programmatic, email, website, and more), independently launched and executed campaigns, monitored performance, and provided ongoing creative and platform recommendations. Illustrative outcomes include:o Increased site visitors by 3X in 4-month and decreased cost/quality applicant by $200 for service year recruitment campaigno 77% increase in registrants and 44% decrease in cost/registration for virtual fundraising evento Increased climate policy report readership by 33% targeted towards US financial regulatorsEnhanced clients’ paid marketing efforts by following the latest industry data, monitoring performance, and making data-driven optimizations to improve campaign outcomes Show less

Senior Digital Specialist

• Oct 2017 - Jan 2018

Managed day-to-day operations of 6 paid search and paid social clients and progressed agency capabilities in paid search, paid social, and online video through strategic planning, and optimization• Grew client's paid media budget by continuously delivering a $2+ ROAS on $1.2M quarterly paid search and YouTube budget through strategic media mix planning, full-funnel testing, and channel optimization

Paid Search Specialist

• Jul 2016 - Sep 2017

Partner Manager

• Jan 2016 - Jul 2016

Event Project Manager

• May 2015 - Oct 2015

Successfully managed the execution of the first annual 3-on-3 basketball tournament: Hoops for Hope: The Jim Marsh Classic which included 700+ participants. Oversee and implement all logistics between planning committee and staff. Recruit and manage 70+ event volunteers. Manage relationships and serve as central contact for event vendors. Researched profitable alternatives to projected budget, saving the organization $30,000. Help foster sponsor relations by documenting and ensuring sponsorship fulfillment. Show less

ESL Teacher

• Mar 2014 - Mar 2015

Managed classes of 20+ University level students, by coordinating, planning, and organizing interactive curriculum for intermediate and advance levels of English. Prepared students for the TOEIC (International English Assessment) exams; my campus received the highest overall scores out of 13 campuses. Managed classes of 20+ University level students, by coordinating, planning, and organizing interactive curriculum for intermediate and advance levels of English. Prepared students for the TOEIC (International English Assessment) exams; my campus received the highest overall scores out of 13 campuses.

Peer Mentor Intern

• Jan 2013 - May 2013

Organize and collaborate with marketing interns to plan, advertise and promote International Center events to help students adapt to American culture Key liaison with a group of 7 international students to keep them aware of events and activities in Pullman

Global Learning Peer Advisor (Admin Intern)

• Jan 2013 - May 2013

Handled multifaceted clerical tasks as an assistant to 5 academic advisors.Created innovative presentations for weekly informational meetings to market and educate study abroad candidates.Developed and fostered internal and external relationships by providing excellent customer service. Coordinated the annual study abroad fair, including event logistics and reservations, and promoted the event through various marketing channels. Primary liaison with external vendors and Global Learning Center staff. Show less

Lifestyle Intern

• May 2012 - Aug 2012

Gained exposure to the operations of a social media agency. Assisted in the development of engaging content for the social media channels of global clients i.e. Nine West, Pantene, and Swarovski. Supported project teams by conducting research and developing content for online influencer seeding programs to secure placement in fashion/lifestyle blogs. Analyzed, tracked and reported social media metrics pertaining to fashion week, festivals and events. Reported regular industry news, best practices and trend overviews to account teams and internal partners. Show less

Vice President Finance

• Dec 2010 - Dec 2011

Led the budget committee as an executive member of WSU Delta Gamma’s Chapter Management Team. Managed accounts receivable and payable including member billing, deposits, pursuit of delinquent accounts,reimbursements and payment to vendors. Addressed concerns and negotiated delinquent bill payments from sorority members to the national board. Projected and administered a $500K fiscal year budget by forecasting sorority revenues and expenditures, oversaw the implementation of that budget, and communicated with the executive team and members to ensure financial stability. Show less