Expert Senior Manager, Marketing

• Apr 2023 - Present

Within Bain & Company marketing service line (FRWD) , I help Corporate and Private Equity clients with their Marketing & media challenges. Within Bain & Company marketing service line (FRWD) , I help Corporate and Private Equity clients with their Marketing & media challenges.

Board Member

• Dec 2020 - Present

Droits Quotidiens Legal tech is focusing on facilitating right access for individuals with diminishing autonomy. As a board member, I bring my help on technology and digital marketing matters. Droits Quotidiens Legal tech is focusing on facilitating right access for individuals with diminishing autonomy. As a board member, I bring my help on technology and digital marketing matters.

Board Member

• Feb 2017 - Present

An association of professionals sharing their knowledge and experiences in every aspects of marketing and management since more than 40 years. An association of professionals sharing their knowledge and experiences in every aspects of marketing and management since more than 40 years.

Co-founder

• Apr 2013 - Present

The DMC is a professional group that brings together digital marketing experts working in all areas of the sector: advertisers, agencies, sales, media agencies, e-commerce, etc. The DMC was founded on members sharing experiences and expertise in a friendly and informal atmosphere. The DMC organizes an exclusive event featuring a talk by a leading industry figure: www.digitalbanquet.be . The DMC is a professional group that brings together digital marketing experts working in all areas of the sector: advertisers, agencies, sales, media agencies, e-commerce, etc. The DMC was founded on members sharing experiences and expertise in a friendly and informal atmosphere. The DMC organizes an exclusive event featuring a talk by a leading industry figure: www.digitalbanquet.be .

Head of media & production

• Dec 2022 - Mar 2023

Leading a great team of >10 experts.Scope: Marketing effectiveness (Marcom budget & plans management), Media & AdTech strategy (paid offline & digital), Social media (advertising, listening/monitoring/reputation & community mgt), production (Internal studio in charge of creative assets development for both paid and owned media touchpoints) & internal channels mgt (Intranet)

Media & Programmatic Expert Lead

• Jan 2018 - Nov 2022

Within the Center of Expertise Communication & Branding experience (Belgium & The Netherlands), my mission in the new Agile way of working is to :- define the media & programmatic vision for ING Belgium (strategy)- manage the backlog priorities (delivery) & the key stakeholders (governance)- ensure the teams develop their expertise (coaching)

Digital Media Manager

• Apr 2016 - Jan 2018

As a Digital Media Manager at ING Belgium my mission is to:- lead a team of highly skilled media experts (offline & online)- elaborate & continuously optimize media strategies (traditional & programmatic) in collaboration with our agencies in order to reach ING business objectives- define media vision and manage ad tech roadmaps (lifecycle & innovation) Examples: Ad server, DMP, Ad fraud...

Head of Channel Evolution

• Apr 2014 - Mar 2016

Managing a team of digital channel experts (people management).Define a strategic vision for ING digital channels.Develop and manage the digital channels Roadmap (lifecycle, technology & innovation).Make our client’s online user experience easier, by delivering the right functionalities,in the right channel mix, at the right moment, and with the appropriate level of performance.

President IAB Digital Hub

• Jan 2021 - Dec 2022

Our mission is to help Belgian Digital advertising industry & market ( Agencies, Advertisers & Publishers) to ensure that digital advertising activities will be 3rd party cookie less proof by the end of 2022 by : Raising awareness on the issue, Identifying impacted areas within digital advertising activities and Identifying potential solutions. Our mission is to help Belgian Digital advertising industry & market ( Agencies, Advertisers & Publishers) to ensure that digital advertising activities will be 3rd party cookie less proof by the end of 2022 by : Raising awareness on the issue, Identifying impacted areas within digital advertising activities and Identifying potential solutions.

Senior Digital Marketing Consultant

• Sep 2018 - Aug 2022

Within the Global Brand & communication experience department, I am helping 14 ING countries to increase their Digital marketing maturity. Within the Global Brand & communication experience department, I am helping 14 ING countries to increase their Digital marketing maturity.

President of the MarTech' Expert community

• Jan 2018 - Dec 2019

The Expert Community Marketing & Technology federates advertisers who want to increase their knowledge in new technologies influencing today's marketing. The Expert Community Marketing & Technology federates advertisers who want to increase their knowledge in new technologies influencing today's marketing.

Member of the board

• Jan 2013 - Apr 2014

Sales Manager & Head of Digital

• Oct 2012 - Apr 2014

My mission is to increase digital advertising revenues on the Rossel’s brands (ex: LeSoir ) in order to keep our contents as valuable as possible for our audiences.To achieve this, I can rely on a great team of 7 people, our powerful brands and a large scale of efficient solutions (Display advertising, Mobile advertising, content integration, newsletter insertion, dedicated emailings, sponsoring…)

Marketing & Business Development Manager

• Feb 2011 - Sep 2012

- Looking for customer insights & trends- New business development on digital & in-line eco-sytems with a focus on Mobile, Video & Email-Marketing.

Interactive Solutions Manager

• Feb 2009 - Feb 2011

- Consultative sale focused on main Belgian media agencies- New business development focused on digital eco-sytem- Mobile Internet project management (mobile websites & application optimization - buidling, advertisng formats & offers buidling, evangelization, training)

Member of The Internet Technical Committee

• 2011 - Apr 2014

Sales Manager

• Apr 2007 - Jan 2009

Account Manager

• Nov 2003 - Mar 2007