Experience

Samsung Argentina

• Argentina
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Sr. Marketing Manager - Consumer Electronics

  • Feb 2022 - Present

• Consumer Electronics Marcom Leader

  • Jul 2020 - Present

  . Development, planning, implementation and monitoring of the Marketing and Communication plan for products in the Consumer Electronics category (TV & Audio, White Line, IT) - B2C & B2B. . Definition of 360 ° campaigns (ATL & BTL), agency briefing, coordination of special actions and events, content monitoring on social networks and media. . Propose and develop the positioning and communication strategy of Samsung products in customers and retails web and Social Media. . Guarantee the correct performance of advertising, design, media, PR agencies. . Monitoring of reports and KPIs according to the correct implementation of communication campaigns and actions. . Prepare, plan and manage the budget for the area through the correct use of the assigned resources. Show less

• Consumer Electronics Retail Manager

  • Jul 2019 - Present

  . Definition of the Retail strategy of the Consumer Electronics category according to the commercial objectives of the different products, channels and regions.. Responsible for leading the Field Force team, to ensure the correct execution and implementation of the plans and actions defined in order to achieve an effective relationship in the POS, maximizing the results of Sell Out.. Responsible for leading the Training team, through the coordination of training plans and content in order to ensure adequate knowledge of the products and maximize sales.. Guarantee a differential consumer experience according to the premium positioning of the brand in all channels.. Creation of the team of E-promoters, adapting the needs of the company and consumers depending on the change in consumption modality. Definition of KPIs and monitoring. Development of experience dynamics with the product in virtual mode (Live Demo Experience).. Monitoring of performance indicators for correct decision making (Market Share, Shelf Share, Online Share, Sell Out, Product distribution, ROI, etc). Show less



Starbucks Coffee Argentina

• Argentina
• Food & Beverages
• 300 - 400 Employee

• Retail and Communication Jr. Manager - Argentina & Uruguay

  • Mar 2017 - Jul 2019

  . Proposal, definition, planning and implementation of commercial actions and brand positioning for Argentina (145 stores) and Uruguay (5 stores). . Development and implementation of the strategic marketing plan, communication campaigns and definition of the customer experience with a focus on traffic, profitability and building loyalty to the brand through an unmatched customer experience. . Definition of pricing strategies and store clustering. . Creation, development and implementation of product display strategies and image in stores through impeccable execution with a focus on the shopper and increasing commercial indicators. Diagnosis and adaptation of special actions to maximize opportunities. Preparation of contingency plans for local bottom performers. Leadership in Marketing activations in openings and remodeling. . Communication link between marketing and the operation with the focus on the correct implementation of the campaigns, the detection of business opportunities, quality deviations or processes with a 360 ° view. . Lead end-to-end research initiatives focused on consumer perceptions and market needs that guide the integrated marketing strategy. Analysis and measurements for the optimization of the results. Generation of reports and presentation of action plans . Design and management of the annual budget for the area. Search and negotiation with suppliers and advertising agencies. . Team in charge: 3 people. Show less



Randstad Argentina

• Argentina
• Staffing and Recruiting
• 700 & Above Employee

• Sales and Retail Division Manager

  • Nov 2007 - Apr 2016

  . Definition of marketing policies aimed at achieving a greater and better position of the Division in the market. . Business intelligence focused on clients' marketing, sales and trade marketing objectives. Generation and monitoring of work plans, analysis and periodic presentation of results in search of a satisfactory quality of service. . Monthly monitoring of management indicators (CRM / ERP / BUSINESS INTELIGENCE) and quarterly presentation to the national and regional management of the company. . Recruitment and selection of the team in charge (12 people directly) and main client positions. Definition of profiles, salary scales and objectives, planning and coordination of their work plans, monitoring of KPIs; training and coaching for the office team and assigned client teams, implementation and management of performance evaluation processes in view of their development plans and replacement tables. . Operational and administrative coordination on the provision of HR and associated services. Show less



University of Buenos Aires

• Argentina
• Higher Education
• 700 & Above Employee

• Ad Honorem University Teacher

  • Apr 2008 - Dec 2012

  Teacher of the Annual Workshop on the Orientation of Public Opinion and Advertising. Lipetz Chair. Teacher of the Annual Workshop on the Orientation of Public Opinion and Advertising. Lipetz Chair.



Freelance

• Consulting in Advertising and Communication

  • 2005 - 2011

  .Consulting in commercial, marketing and communication strategies for specific projects. Market research . Working together with advertising and marketing agencies. .Consulting in commercial, marketing and communication strategies for specific projects. Market research . Working together with advertising and marketing agencies.